In-App Advertising Global Market Report 2025

Global In-App Advertising Market Report 2025

In-App Advertising Global Market Report 2025 – By Type (Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads), By Platform (IOS, Android), By Application (Online Shopping, Messaging, Entertainment, Gaming And Ticketing) – Market Size, Trends, And Global Forecast 2025-2034

Name: In-App Advertising Global Market Report 2025
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In-App Advertising Global Market Report 2025

Report Price : $4490.00 | Pages : 200 | Published : January 2025 | Delivery Time: 2-3 business days | Format : pdf

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In-App Advertising Global Market Report 2025

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Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

What Is Covered Under In-App Advertising Market?

In-app advertising is an advertising strategy in which companies use mobile applications to display their ads. These ads are integrated into the app and reach all the users of the app. It is used to attract users with animations and interactive effects.

The main types of in-app advertising are banner ads, interstitial ads, rich media ads, video ads, and native ads. Banner ads are a type of ads that are displayed at the top or bottom of the mobile screen in small rectangles. The various platform included are IOS and android which are used for online shopping, messaging, entertainment, gaming, and ticketing.

In-App Advertising Global Market Report 2025 Market Size and growth rate 2025 to 2029: Graph

What Is The In-App Advertising Market Size 2025 And Growth Rate?

The in-app advertising market size has grown exponentially in recent years. It will grow from $144.55 billion in 2024 to $174.18 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to rise of mobile devices, shift in user behavior, monetization opportunities for app developer, app store evolution, growing app ecosystems.

What Is The In-App Advertising Market Growth Forecast?

The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $365.42 billion in 2029 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to global app market expansion, ad fraud mitigation, user experience enhancement, emerging app categories, data-driven targeting and analytics. Major trends in the forecast period include mobile dominance, app monetization strategies, programmatic advertising, ad formats and creativity, data analytics and targeting.

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How Is The In-App Advertising Market Segmented?

The in-app advertising market covered in this report is segmented –

1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads

2) By Platform: IOS, Android

3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing

Subsegments:

1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads

2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials

3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads

4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads

5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation Widgets

What Is Driving The In-App Advertising Market? The Surge In Smartphone And Tablet Utilization Driving The In-App Advertising Market

The increasing utilization of smartphones and tablets is driving the in-app advertising market forward. Smartphones are mobile phones that can be used for a wider variety of purposes other than making calls and messaging. Tablet is a device with a touchscreen interface larger than a smartphone. The increasing use of smartphones and tablets increases the use of mobile applications which host in-app advertisements. Ad publishers develop highly targeted and personalized ads using in-app mobile advertising, which increases the likelihood that the audience will be interested in and click on them. For instance, in April 2023, according to the International Telecommunication Union (ITU), a Switzerland-based United Nations specialised agency for information and communication technologies, more than 8.58 billion mobile subscriptions were used worldwide in 2022, compared to 8.9 in 2023 a global population of 7.95 billion halfway through the year. Therefore, the proliferation of mobile devices and connectivity is driving the growth of the field service management market.

What Is Driving The In-App Advertising Market? The Impact Of A Thriving E-Commerce Industry On The In-App Advertising Market

The growing e-commerce industry is expected to boost the growth of the in-app advertising market going forward. E-commerce entails the exchange of goods and services through the Internet or other electronic networks. The rapid growth of the e-commerce industry amplifies the role and impact of in-app advertising by offering a fertile ground for targeted advertising, direct purchase opportunities, and seamless integration within the user's shopping journey. For instance, in August 2024, according to United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the second quarter of 2024 reached an estimated $282.3 billion, marking a 5.3% increase compared to the first quarter of 2023. Therefore, the growing e-commerce industry is driving the growth of the in-app advertising market.

Who Are The Major Players In The Global In-App Advertising Market?

Major companies operating in the in-app advertising market include Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral

What Are The Key Trends Of The Global In-App Advertising Market? Technological Advancements Reshaping The Landscape Of The In-App Advertising Market

Major companies in the in-app advertising market focus on advanced data analytics and personalized marketing strategies to enhance user engagement and maximize advertising effectiveness, transforming the mobile app ecosystem into a lucrative platform for advertisers. Adobe's AI-powered mobile app, Adobe Express, is a creative tool designed to streamline content creation by offering features for developing social media posts, videos, flyers, and logos, all powered by the Adobe Firefly generative AI technology. For instance, in April 2024, Adobe Inc., a US-based Computer software company, launched AI-powered mobile app, Adobe Express, equipped with Adobe Firefly, a generative artificial intelligence (GenAI) tool. This app aims to streamline the creative process for content creators, offering features that help users create social media posts, videos, flyers, logos, and more, making high-quality content accessible to a broader audience.

What Are The Key Trends Of The Global In-App Advertising Market? Strategic Partnerships Driving Innovation In The In-App Advertising Market

Major companies in the in-app advertising market focus on innovative solutions, such as shoppable ads and enhanced targeting capabilities, to optimize user engagement and drive revenue growth in the evolving digital landscape. In app shopping integration allows users to purchase products directly through the app, streamlining the shopping process and potentially transforming social commerce strategies.. For instance, in September 2024, Amazon.com Inc., a US-based E-commerce company, partnered with Tiktok, a Singapore-based social media platform. With this partnership, Amazon aims to enhance its e-commerce capabilities by integrating Amazon's 'Buy with Prime' feature into its platform, facilitating seamless shopping experiences for users while capitalizing on the impulsive buying behaviour typical on TikTok is expected to boost TikTok's gross merchandise volume (GMV) and further establish it as a significant player in the social commerce space.

In-App Advertising Market Merger And Acquisition: ironSource Ltd. Acquired Tapjoy Inc.

In January 2022, ironSource Ltd., an Israel-based business platform for the app economy, acquired Tapjoy, Inc for an undisclosed amount. This acquisition is anticipated to boost the ironSource platform offering for mobile app and game developers through various areas of synergy. Tapjoy, Inc is a US-based mobile advertising and app monetization company.

Regional Analysis For The Global In-App Advertising Market

North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the In-App Advertising Market?

The in-app advertising market includes revenues earned by entities by providing playable ads, rewarded ads, and cross-promotional ads services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the In-App Advertising Industry?

The in-app advertising market research report is one of a series of new reports from The Business Research Company that provides in-app advertising market statistics, including in-app advertising industry global market size, regional shares, competitors with an in-app advertising market share, detailed in-app advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-app advertising industry. This in-app advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

In-App Advertising Market Report Forecast Analysis

Report Attribute	Details
Market Size Value In 2025	$174.18 billion
Revenue Forecast In 2034	$365.42 billion
Growth Rate	CAGR of 20.4% from 2025 to 2034
Base Year For Estimation	2024
Actual Estimates/Historical Data	2019-2024
Forecast Period	2025 - 2029 - 2034
Market Representation	Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered	1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads 2) By Platform: IOS, Android 3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing Subsegments: 1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads 2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials 3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads 4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads 5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation Widgets
Regional Scope	Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. In-App Advertising Market Characteristics

3. In-App Advertising Market Trends And Strategies

4. In-App Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global In-App Advertising Growth Analysis And Strategic Analysis Framework

5.1. Global In-App Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global In-App Advertising Market Growth Rate Analysis

5.4. Global In-App Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global In-App Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global In-App Advertising Total Addressable Market (TAM)

6. In-App Advertising Market Segmentation

6.1. Global In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Banner Ads

Interstitial Ads

Rich Media Ads

Video Ads

Native Ads

6.2. Global In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

IOS

Android

6.3. Global In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Online Shopping

Messaging

Entertainment

Gaming And Ticketing

6.4. Global In-App Advertising Market, Sub-Segmentation Of Banner Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Static Banner Ads

Animated Banner Ads

Responsive Banner Ads

6.5. Global In-App Advertising Market, Sub-Segmentation Of Interstitial Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Full-Screen Interstitials

Video Interstitials

Image Interstitials

6.6. Global In-App Advertising Market, Sub-Segmentation Of Rich Media Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Expandable Ads

Interactive Ads

3D Ads

6.7. Global In-App Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

In-Stream Video Ads

Out-Stream Video Ads

Rewarded Video Ads

6.8. Global In-App Advertising Market, Sub-Segmentation Of Native Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

In-Feed Ads

List Of Tables

Table 1: Global Historic Market Growth, 2019-2024, $ Billion

Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Table 3: Global In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 4: Global In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 5: Global In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 6: Global In-App Advertising Market, Sub-Segmentation Of Banner Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 7: Global In-App Advertising Market, Sub-Segmentation Of Interstitial Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 8: Global In-App Advertising Market, Sub-Segmentation Of Rich Media Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 9: Global In-App Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 10: Global In-App Advertising Market, Sub-Segmentation Of Native Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 11: Global In-App Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 12: Global In-App Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 13: Asia-Pacific, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 14: Asia-Pacific, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 15: Asia-Pacific, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 16: China, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 17: China, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 18: China, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 19: India, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 20: India, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 21: India, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 22: Japan, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 23: Japan, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 24: Japan, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 25: Australia, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 26: Australia, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 27: Australia, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 28: Indonesia, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 29: Indonesia, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 30: Indonesia, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 31: South Korea, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 32: South Korea, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 33: South Korea, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 34: Western Europe, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 35: Western Europe, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 36: Western Europe, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 37: UK, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 38: UK, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 39: UK, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 40: Germany, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 41: Germany, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 42: Germany, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 43: France, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 44: France, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 45: France, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 46: Italy, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 47: Italy, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 48: Italy, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 49: Spain, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 50: Spain, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 51: Spain, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 52: Eastern Europe, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 53: Eastern Europe, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 54: Eastern Europe, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 55: Russia, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 56: Russia, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 57: Russia, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 58: North America, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 59: North America, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 60: North America, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 61: USA, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 62: USA, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 63: USA, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 64: Canada, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 65: Canada, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 66: Canada, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 67: South America, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 68: South America, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 69: South America, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 70: Brazil, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 71: Brazil, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 72: Brazil, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 73: Middle East, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 74: Middle East, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 75: Middle East, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 76: Africa, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 77: Africa, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 78: Africa, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 79: Amobee Inc. Financial Performance

Table 80: Apple Inc. Financial Performance

Table 81: BYYD Inc. Financial Performance

Table 82: Chartboost Financial Performance

Table 83: Meta Platforms Inc. Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2019-2024, $ Billion

Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Figure 3: Global In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 4: Global In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 5: Global In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 6: Global In-App Advertising Market, Sub-Segmentation Of Banner Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 7: Global In-App Advertising Market, Sub-Segmentation Of Interstitial Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 8: Global In-App Advertising Market, Sub-Segmentation Of Rich Media Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 9: Global In-App Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 10: Global In-App Advertising Market, Sub-Segmentation Of Native Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 11: Global In-App Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 12: Global In-App Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 13: Asia-Pacific, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 14: Asia-Pacific, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 15: Asia-Pacific, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 16: China, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 17: China, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 18: China, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 19: India, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 20: India, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 21: India, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 22: Japan, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 23: Japan, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 24: Japan, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 25: Australia, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 26: Australia, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 27: Australia, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 28: Indonesia, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 29: Indonesia, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 30: Indonesia, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 31: South Korea, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 32: South Korea, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 33: South Korea, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 34: Western Europe, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 35: Western Europe, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 36: Western Europe, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 37: UK, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 38: UK, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 39: UK, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 40: Germany, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 41: Germany, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 42: Germany, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 43: France, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 44: France, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 45: France, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 46: Italy, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 47: Italy, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 48: Italy, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 49: Spain, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 50: Spain, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 51: Spain, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 52: Eastern Europe, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 53: Eastern Europe, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 54: Eastern Europe, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 55: Russia, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 56: Russia, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 57: Russia, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 58: North America, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 59: North America, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 60: North America, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 61: USA, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 62: USA, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 63: USA, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 64: Canada, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 65: Canada, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 66: Canada, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 67: South America, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 68: South America, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 69: South America, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 70: Brazil, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 71: Brazil, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 72: Brazil, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 73: Middle East, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 74: Middle East, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 75: Middle East, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 76: Africa, In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 77: Africa, In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 78: Africa, In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 79: Amobee Inc. Financial Performance

Figure 80: Apple Inc. Financial Performance

Figure 81: BYYD Inc. Financial Performance

Figure 82: Chartboost Financial Performance

Figure 83: Meta Platforms Inc. Financial Performance

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Frequently Asked Questions

What is the definition of the in-app advertising market?

How will the in-app advertising market drivers and restraints affect the in-app advertising market dynamics? What forces will shape the in-app advertising industry going forward?

The in-app advertising market major growth driver - In-app advertising is an advertising strategy in which companies use mobile applications to display their ads. These ads are integrated into the app and reach all the users of the app. It is used to attract users with animations and interactive effects.. For further insights on the in-app advertising market, request a sample here

What is the forecast market size or the forecast market value of the in-app advertising market?

The in-app advertising market size has grown exponentially in recent years. It will grow from $144.55 billion in 2024 to $174.18 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to rise of mobile devices, shift in user behavior, monetization opportunities for app developer, app store evolution, growing app ecosystems. The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $365.42 billion in 2029 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to global app market expansion, ad fraud mitigation, user experience enhancement, emerging app categories, data-driven targeting and analytics. Major trends in the forecast period include mobile dominance, app monetization strategies, programmatic advertising, ad formats and creativity, data analytics and targeting. For further insights on the in-app advertising market, request a sample here

How is the in-app advertising market segmented?

The in-app advertising market is segmented
1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing Subsegments:
1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads
2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials
3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads
4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads
5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation WidgetsFor further insights on the in-app advertising market, request a sample here

Which region has the largest share of the in-app advertising market? What are the other regions covered in the report?

North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the in-app advertising market, request a sample here.

Who are the major players in the in-app advertising market?

What are the key trends in the in-app advertising market?

Major trend in the in-app advertising market - Technological Advancements Reshaping The Landscape Of The In-App Advertising Market. For further insights on the in-app advertising market, request a sample here.

What are the major opportunities in the in-app advertising market? What are the strategies for the in-app advertising market?

For detailed insights on the major opportunities and strategies in the in-app advertising market, request a sample here.

How does the in-app advertising market relate to the overall economy and other similar markets?

For detailed insights on in-app advertising market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the in-app advertising industry?

For detailed insights on the mergers and acquisitions in the in-app advertising industry, request a sample here.

What are the key dynamics influencing the in-app advertising market growth? SWOT analysis of the in-app advertising market.

For detailed insights on the key dynamics influencing the in-app advertising market growth and SWOT analysis of the in-app advertising industry, request a sample here.