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Global Kefir Market Dynamics: Demand Drivers, Challenges, and Growth Path to 2029

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Kefir Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Is the Forecasted Market Size and CAGR for the Kefir Market?

The global market size for kefir has been on a significant growth curve in the past few years. It is anticipated to increase from $2.49 billion in 2024 to $2.62 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.2%.

What Is the Forecasted CAGR for the Kefir Market by 2029?

In 2029, the kefir market is projected to reach a value of $3.26 billion, growing at a compound annual growth rate (CAGR) of 5.7%.

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What Are the Market Drivers in the Kefir Industry?

The key drivers in the kefir market are:

• Expansion of online retail channels for kefir sales
• Rise in prevalence of lactose intolerance and dairy sensitivities
• Investigative research on the potential health benefits of kefir
• Increase in demand for convenient and ready-to-drink kefir products

What Is the Segment-Wise Breakdown of the Kefir Market?

The kefirmarket covered in this report is segmented –
1) By Type: Milk Kefir, Water Kefir
2) By Form: Organic, Conventional
3) By Category: Flavored kefir, Non-Flavored kefir
4) By Source: Animal milk, Soy milk, Coconut milk, Other Sources
5) By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Other Distribution Channels

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Which Emerging Trends Are Driving Growth in the Kefir Sector?

The key trends in the kefir market are:

• The expansion of online retail channels for kefir sales is a key emerging trend shaping the market's future.
• There's an increasing trend of plant-based and non-dairy kefir, indicating a shift towards more diverse kefir products.
• Flavor innovation and blends, along with DIY kefir kits and home fermentation, are influencing the market evolution.
• Packaging innovations for extended shelf life, as well as kefir-infused snacks and beverages, are trending in the kefir market.

Which Companies Are Dominating the Kefir Market in Terms of Revenue?

Major players in the kefir market are:

• Danone SA
• Lifeway Foods Inc.
• Nestle SA
• Fresh Made
• Maple Hill Creamery LLC
• The Hain Celestial Group Inc.
• Green Valley Organics
• Wallaby Yogurt Company
• Biotiful Dairy Ltd.
• Redwood Hill Farm & Creamery Inc.
• Babushka Kefir
• Greek Gods Yogurt
• GO-KEFIR
• Nancy's Probiotic Foods
• Yofix Probiotics Ltd.
• Grace Harbor Farms
• Forager Project LLC
• Rumba Kefir
• Organic Meadow Limited Partnership
• Oak Knoll Dairy
• Oy Elopak Ab
• Latta Buildtech Private Ltd.
• Güvenç A.S
• Kri Kri Milk Industry SA
• New Age Farm Inc.
• One Straw Farm
• Lifeway Foods Canada Inc.
• Granarolo S.p.A
• Good Karma Foods Inc.
• The Icelandic Milk and Skyr Corporation
• Green Mountain Creamery LLC

What Are the Regions Driving Demand in the Kefir Market?

North America was the largest region in the kefir market in 2024

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