Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Kombucha Tea Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Forecasted Market Size and CAGR for the Kombucha Tea Market?
The kombucha tea market size has grown rapidly in recent years. It will grow from $3.36 billion in 2024 to $4.02 billion in 2025 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to celebrity endorsements and popularity, adaptation to diverse palates, distribution expansion, craft beverage movement, social media and health influencers.
What Is the Forecasted CAGR for the Kombucha Tea Market by 2029?
The Kombucha Tea Global Market is predicted to reach a size of $7.86 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 18.2%.
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What Are the Market Drivers in the Kombucha Tea Industry?
The key drivers in the kombucha tea market are:
• Surge in health-conscious consumers
• Belief in the health benefits of kombucha tea
• Rising popularity of dietary patterns
• Yearly increase in diet-following population
What Is the Segment-Wise Breakdown of the Kombucha Tea Market?
The kombucha teamarket covered in this report is segmented –
1) By Flavor Type: Fruits, Regular Or Original, Herbs And Spices, Flowers, Others Flavor Types
2) By Packaging Type: Glass Bottles, Aluminum Cans, PET Bottles, Other Packaging Types
3) By Distribution Channel: Supermarkets And Hypermarkets, Online Retailers, Health Stores, Convenience Stores
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Which Emerging Trends Are Driving Growth in the Kombucha Tea Sector?
The key trends in the kombucha tea market are:
• Emerging trend in the market is the focus on product innovation, particularly in flavors and nutrition.
• A trend towards the adoption of advanced technologies to preserve original attributes of kombucha is being witnessed.
• Companies are using patented methods, like micro-encapsulation technology, to maintain flavor and nutritional value.
• Kombucha is increasingly being processed into powders while retaining its original characteristics, indicating a shift in product form.
Which Companies Are Dominating the Kombucha Tea Market in Terms of Revenue?
Major players in the kombucha tea market are:
• PepsiCo
• The Coca-Cola Company
• Molson Coors Beverage Company
• The Hain Celestial Company
• GT’s Living Foods
• NewAge
• Remedy Kombucha Pty. Ltd.
• Reed's
• Health Ade
• Rebbl Inc.
• LIVE Soda
• Brew Dr. Kombucha
• Humm Kombucha LLC
• Equinox Kombucha
• KeVita Inc
• Kombucha Wonder Drink
• Carpe Diem
• Buchi Kombucha
• Marin Kombucha
• Holy Beverages
• Wild Kombucha
• Yogi Kombucha
• Revive Kombucha
• Better Booch
• Kombrewcha
• Clearly Kombucha
• Big Easy Bucha
What Are the Regions Driving Demand in the Kombucha Tea Market?
North America was the largest region in the kombucha tea market in 2024
