The Marketing Automation Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Marketing Automation Market?
The size of the marketing automation market has expanded considerably in recent years. The market is estimated to increase from $6.79 billion in 2024 to $7.44 billion in 2025, reflecting a Compound Annual Growth Rate (CAGR) of 9.5%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Marketing Automation Industry?
The Marketing Automation Global Market is projected to reach $10.54 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 9.1%.
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What are the Key Growth Drivers Fueling the Marketing Automation Market?
The key drivers in the marketing automation market are:
• Rise of account-based marketing (ABM)
• Emergence of artificial intelligence and machine learning applications
• Focus on multichannel marketing approaches
• Emphasis on improving customer retention and loyalty
Global Market Segmentation: Identifying Major Marketing Automation Industry Segments
The marketing automation market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
4) By Application: Digital marketing, E-Mail marketing, Mobile marketing, Inbound marketing, Social Media marketing, Campaign Management, Other Applications
5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users
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What are the Emerging Trends Shaping the Future of the Marketing Automation Market?
The key trends in the marketing automation market are:
• The adoption of account-based marketing (ABM), AI, and machine learning is steering the future of the marketing automation market.
• There is a rising trend toward multichannel marketing.
• Emphasis on customer retention and loyalty is shaping the marketing automation landscape.
• Increasing focus on automation in compliance and data privacy, coupled with the integration with CRM systems, indicates significant market trends.
Who Are the Top Competitors & Leading Players in the Marketing Automation Market?
Major companies in the marketing automation market are:
• Microsoft Corporation
• International Business Machines Corporation
• Oracle Corporation
• SAP SE
• Salesforce.com Inc.
• Adobe Inc.
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Thryv Holdings Inc.
• ActiveCampaign Inc.
• Keap Inc.
• Act-On Software Inc.
• SharpSpring, Inc.
• Infusionsoft Inc.
• Ontraport Inc.
• Autopilot HQ Inc.
• Greenrope Inc.
• eTrigue Corporation
• Prospect.io
• Sendinblue SAS
• Insidesales.com Inc.
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the marketing automation market in 2024
