Marketing Automation Global Market Report 2022 – By Component (Software, Services), By Deployment (On-Premises, Cloud), By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Application (Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications), By End-Use (BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users) – Market Size, Trends, And Global Forecast 2022-2026

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The marketing automation market consists of sales of marketing automation software by entities (organizations, sole traders, and partnerships) that helps to identify potential customers, automating the process of nurturing the leads to sales readiness. Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

The main deployment modes of marketing automation are cloud-based and on-premise. On-premise allows businesses to connect their existing systems to marketing, logistics, and other channels of communication with customers, employees, and other stakeholders. This is ideal for businesses with in-house IT teams for support, businesses handling sensitive data, or under a regulatory obligation to keep all data within the company servers only. The software is used by large enterprises and small and medium-sized enterprises (SMEs) and is used in digital marketing, e-mail marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and other applications. The various end-users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and other end-users.

The global marketing automation market size is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The global marketing automation market size is expected to grow to $9.36 billion in 2026 at a CAGR of 12.5%.

The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward. Big data and data analytics have become extremely important tools for marketing automation companies since they let them get deep insights into customers, the choices to provide the right offers at the right time, nurture their potential customers and help them in next-level lead scoring. A marketing automation company may dynamically respond to its present and future clients' behavior and design a strategy that works for them by leveraging methods and practices from big data and data science. For instance, according to Tech Jury, US-based software and tech review company, by 2023, the big data analytics market will reach $103 billion. In addition, big data growth statistics reveal that data creation will be over 180 zettabytes by 2025. Moreover, in 2019, the Big Data banking analytics market had hit $29.87 billion, which was set to grow at a CAGR of 12.97% between 2020-2025 to $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primary growth-inducing factor for this market.

Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support. For instance, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched its one-of-a-kind ad-tech and marketing automation platform for higher education marketing leaders. Using paid media and programmatic, this service was created to effectively increase brand awareness and student enrollment. LionAI's ad-tech, according to the company's team, allows clients to increase their digital marketing yield by 20% or more in 30-60 days, depending on their traffic. Universities will be able to scale their digital advertising while providing potential students with an unforgettable experience as a result of eliminating wasted ad spending.

In May 2019, SugarCRM Inc., a US-based software company, acquired Salesfusion for an undisclosed amount. With this acquisition, SugarCRM Inc was able to serve more than 5,000 global customers with unrivaled and complete customer experience solutions as a result of this purchase. Sugar was also able to improve customer understanding at every level of the sales, marketing, and service cycles by using actionable analytics and intelligent automation to deepen existing customer connections and establish new ones. Salesfusion is a US-based company that provides new marketing automation standards for midsize businesses.

Major players in the marketing automation market are SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc.

North America was the largest region in the marketing automation market in 2021. Asia-Pacific is expected to be the fastest-growing region in the global marketing automation market during the forecast period. The regions covered in the global marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The global marketing automation market is segmented -

1) By Component: Software, Services

2) By Deployment: On-Premises, Cloud

3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises

4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Others

5) By End-Use: BFSI, Retail, Healthcare, Telecom and IT, Discrete Manufacturing, Government and Education, Others

    Table Of Contents

    1. Executive Summary

    2. Marketing Automation Market Characteristics

    3. Marketing Automation Market Trends And Strategies

    4. Impact Of COVID-19 On Marketing Automation

    5. Marketing Automation Market Size And Growth

    5.1. Global Marketing Automation Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Marketing Automation Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Marketing Automation Market Segmentation

    6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Software

    Services

    6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    On-Premises

    Cloud

    6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Small and Medium-Sized Enterprises

    Large Enterprises

    6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Digital Marketing

    E-Mail Marketing

    Mobile Marketing

    Inbound Marketing

    Social Media Marketing

    Campaign Management

    Other Applications

    6.5. Global Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    BFSI

    Retail

    Healthcare

    Telecom And IT

    Discrete Manufacturing

    Government And Education

    Other End-Users

    7. Marketing Automation Market Regional And Country Analysis

    7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Marketing Automation Market

    8.1. Asia-Pacific Marketing Automation Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8.3. Asia-Pacific Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Marketing Automation Market

    9.1. China Marketing Automation Market Overview

    9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    9.3. China Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Marketing Automation Market

    10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    10.2. India Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Marketing Automation Market

    11.1. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11.2. Japan Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Marketing Automation Market

    12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12.2. Australia Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Marketing Automation Market

    13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13.2. Indonesia Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Marketing Automation Market

    14.1. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14.2. South Korea Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Marketing Automation Market

    15.1. Western Europe Marketing Automation Market Overview

    15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15.3. Western Europe Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Marketing Automation Market

    16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16.2. UK Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Marketing Automation Market

    17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17.2. Germany Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Marketing Automation Market

    18.4. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18.5. France Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Marketing Automation Market

    19.1. Eastern Europe Marketing Automation Market Overview

    19.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19.3. Eastern Europe Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Marketing Automation Market

    20.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20.2. Russia Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Marketing Automation Market

    21.1. North America Marketing Automation Market Overview

    21.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21.3. North America Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Marketing Automation Market

    22.1. USA Marketing Automation Market Overview

    22.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22.3. USA Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Marketing Automation Market

    23.1. South America Marketing Automation Market Overview

    23.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23.3. South America Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Marketing Automation Market

    24.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24.2. Brazil Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Middle East Marketing Automation Market

    25.1. Middle East Marketing Automation Market Overview

    25.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25.3. Middle East Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Marketing Automation Market

    26.1. Africa Marketing Automation Market Overview

    26.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26.3. Africa Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Marketing Automation Market Competitive Landscape And Company Profiles

    27.1. Marketing Automation Market Competitive Landscape

    27.2. Marketing Automation Market Company Profiles

    27.2.1. SAP SE

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Salesforce.com Inc.

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Oracle Corporation

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Adobe Inc.

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Teradata Corporation

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Marketing Automation Market

    29. Marketing Automation Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Global Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: Global Marketing Automation Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: Global Marketing Automation Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: Asia-Pacific, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: Asia-Pacific, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: China, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: China, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: India, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: India, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: Japan, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: Japan, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: Australia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: Australia, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: Indonesia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: Indonesia, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: South Korea, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: South Korea, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: Western Europe, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: Western Europe, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: UK, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 27: UK, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 28: Germany, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 29: Germany, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 30: France, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 31: France, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 32: Eastern Europe, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 33: Eastern Europe, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 34: Russia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 35: Russia, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 36: North America, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 37: North America, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 38: USA, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 39: USA, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 40: South America, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 41: South America, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 42: Brazil, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 43: Brazil, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 44: Middle East, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 45: Middle East, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 46: Africa, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 47: Africa, Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 48: SAP SE Financial Performance
  • Table 49: Salesforce.com Inc. Financial Performance
  • Table 50: Oracle Corporation Financial Performance
  • Table 51: Adobe Inc. Financial Performance
  • Table 52: Teradata Corporation Financial Performance

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