Content streaming refers to the continuous transmission of audio or video data from a server to a computer or mobile device over the Internet for real-time playback. The main types of platforms in content streaming are smartphones, laptops & desktops, smart TVs, and gaming consoles. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different types include on-demand video streaming, live video streaming and are deployed in various modes such as cloud, on-premise. it is used in several sectors including consumer, enterprise. The content streaming establishment market research report is one of a series of new reports from The Business Research Company that provides content streaming establishment market statistics, including content streaming establishment industry global market size, regional shares, competitors with a content streaming establishment market share, detailed content streaming establishment market segments, market trends and opportunities, and any further data you may need to thrive in the content streaming establishment industry. This content streaming establishment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global content streaming market size will grow from $121.75 billion in 2022 to $138.60 billion in 2023 at a compound annual growth rate (CAGR) of 13.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global content streaming market size is expected to grow to $223.94 billion in 2027 at a CAGR of 12.7%. The increase in the number of devices that are capable of supporting digital media (such as smartphones, tablets, laptops, desktops, and smart TVs) along with increased internet access speed with better networks, coverage, and advanced technologies (3G, 4G / LTE) has provided consumers with an option to access the media content of his/her choice such as information, entertainment or social activity anytime, anywhere. Moreover, the rise in digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has shown a tremendous increase in online media consumption. Thus, the increase in the number of mobile devices, internet connectivity, and digital media players or content providers makes it easier for consumers to access music and video content going forward which thereby increases the growth of the content streaming market in the forecast period. The bandwidth limitations and reliability issues restrain the content streaming market. The quality of the video or audio streaming highly depends on the data transfer rate of a network or Internet connection, the total time required for a packet of data to travel from one point to another, and the capacity of the network to offer consistent services. The bandwidth is important for high-quality video streaming, as sending large amounts of video and audio data over the Internet requires large data transfer with a maximum transfer rate. The higher quality video uses more bandwidth than lower quality video. Any long-term disruption of Internet services related to bandwidth, latency, and network reliability can limit the quality of video/audio streaming and thereby halt the growth of the content streaming market. Companies in the video streaming market are increasingly implementing blockchain technology and AI to have cost benefits. Blockchain technology allows the video streaming providers to store data on thousands of servers globally that help the companies to have cost cuts associated with the content or massive video files stored on servers. For instance, Video Coin, a video streaming providing startup is thinking to invest in implementing blockchain technology to provide video content at lower prices. Also, the companies in the video streaming market are using artificial intelligence to improve their content quality. For instance, streaming services such as Netflix, Amazon Prime, and Spotify make use of machine learning a subset of artificial intelligence (AI) to improve the user experience by tracking the user’s interests and recommending the content of user interest. AI also improves video quality by reducing video buffering through video compression. In July 2021, Carlyle, a US-based private equity firm, acquired LiveU for an undisclosed amount. The acquisition would integrate deep experience in the media tech industry with LiveU’s customer base. LiveU is a US-based live video streaming platform. Major players in the content streaming market are Netflix, Amazon Web Services, Akamai Technologies Inc., Hulu, LLC., Apple Inc., Google LLC., Cisco Systems Inc., Walt Disney Company (Hulu), Kaltura, Inc., and AT&T Inc. North America was the largest region in the content streaming market in 2022. Africa is expected to be the fastest-growing region in the global content streaming market during the forecast period. The regions covered in the global content streaming establishment report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global content streaming market is segmented - 1) By Platform: Smartphones, Laptops & Desktops, Smart TVs, Gaming Consoles 2) By Type: On-Demand Video Streaming, Live Video Streaming 3) By Deployment: Cloud, On-Premise 4) By End User: Consumer, Enterprise

The content delivery network refer to a geographically dispersed network of servers that collaborate to deliver internet material quickly. A well-built CDN may also help protect websites from common malicious attacks. A content delivery network is used for the rapid transfer of assets required for internet content loadings, such as HTML pages, JavaScript files, stylesheets, pictures, and videos. The main types of content delivery networks are static content and dynamic content. Static content is any file that is kept on a server and is served to users, in the same way, each time. This type of information includes HTML files and photos. The various components include services and solutions. The provider types are traditional CDN, cloud CDN, P2P CDN, and telecom CDN. The various end-users of the content delivery network are media and entertainment, advertising, e-commerce, healthcare, business, and financial services, research and education, and other end-users. The content delivery network market research report is one of a series of new reports from The Business Research Company that provides content delivery network market statistics, including content delivery network industry global market size, regional shares, competitors with a content delivery network market share, detailed content delivery network market segments, market trends and opportunities, and any further data you may need to thrive in the content delivery network industry. This content delivery network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global content delivery network market size grew from $19.45 billion in 2022 to $23.01 billion in 2023 at a compound annual growth rate (CAGR) of 18.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The content delivery network market size is expected to grow to $46.26 billion in 2027 at a CAGR of 19.1%. The increase in usage of the internet and smart devices is expected to propel the growth of the content delivery network market. The number of smartphone users has increased significantly over the world due to its ease and the services offered. These services provide door-to-door services to their users which makes them convenient for use. Smartphones have access to the internet that provides a better outlook on the various social media applications where content is generated and uploaded every second. According to Bankmycell, a buyback mobile store in the USA, in 2022, the number of smartphones users are 6.648 billion globally is 83.89 % of the population. Moreover, there are 7.92 billion mobile connections in the world. It is predicted that by 2025, 72 % of all internet users will access the internet only through their smartphones. Such rising usage of the internet and smart devices is expected to drive the market. The agreement and collaboration among the companies is a key trend gaining popularity in the content delivery network market. These agreements and collaborations are intended to aid in the creation, transfer, and implementation of new techniques, as well as the execution of collaborative projects that emphasize collaboration, peer learning, and experience sharing. In March 2021, Ingram Micro Cloud, a US-based company announced a new global strategic collaboration agreement with AWS. Ingram Micro Cloud and AWS will accelerate initiatives to grow reach and footprint in existing geographic regions and expand into new geographic markets throughout EMEA, LATAM, and ASEAN countries during this multi-year worldwide partnership. Through the Ingram Micro Cloud Marketplace, Ingram Micro Cloud hopes to increase AWS adoption with emerging ISVs while also encouraging more adoption of AWS solutions among SMB clients. In March 2021, Deutsche Telekom a German-based company announced a partnership agreement with Amazon Web Services to help businesses manage their digital transformations more quickly, efficiently, and securely. T-Systems cloud solutions will provide customers with speedier application cloud migration, compute and storage solutions, and increased security. In May 2020, Verizon Communications a US-based company that pioneered smartphone deals and wireless plans on the largest 4G LTE network acquired Blue Jeans for an undisclosed amount. Through this acquisition, both the companies will integrate and provide a platform to its customers that will use BlueJeans enterprise-grade video experience on Verizon's high-performance global networks. BlueJeans is a US-based company that offers a cloud-based video conferencing service that links participants from a variety of devices and conferencing platforms. Major players in the content delivery network market are Akamai Technologies, Microsoft Corporation, Google LLC, AT&T, Amazon Web Services Inc., Limelight Networks, Fastly Inc., Cloudflare Inc., Verizon, IBM Corporation, Tata Communications Ltd., OnApp Limited, QUANTIL, Alibaba, Citrix Systems, Lumen Technologies, StackPath LLC, Deutsche Telekom AG, G-Core Labs S.A, Rackspace Technology, Tencent Cloud, Imperva Inc., CDNetworks Co. Ltd., DataCamp Limited, Sucuri Inc., CacheNetworks LLC, Leaseweb, and Internap Holding LLC. North America was the largest region in the content delivery network market in 2022. The regions covered in the content delivery network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the content delivery network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The content delivery network market includes revenues earned by entities by providing various services such as live streaming media services, on-demand video streaming media services, end to end contact delivery services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global content delivery network market is segmented - 1) By Content Type: Static Content, Dynamic Content 2) By Component: Solution, Services 3) By Provider Type: Traditional CDN, Cloud CDN, P2P CDN, Telecom CDN 4) By End-User: Media And Entertainment, Advertising, E-Commerce, Healthcare, Business And Financial Services, Research And Education, Other End-users

Automatic content recognition refers to a client application's (typically a smartphone or media tablet app's) ability to identify a content element within its proximity to audio, video, or digital image by sampling a portion of the audio or video (or image), processing the sample, and comparing it with a source service that identifies content by unique characteristics such as audio or video fingerprints or watermarks. The automatic content recognition are used to help viewers or listeners remember details about the content they watched or heard. The main types of automatic content recognition are audio, video, & image recognition, voice & speech recognition, real-time content analytics, security & copyright management. Automatic content recognition is used by the audio, video, & image recognition for a computer-powered camera's capacity to recognize and detect objects or features in a digital image or video. Audio, video, & image recognition refer to software's capacity to recognize things, locations, people, writing, and actions in images. The components are of hardware, software which are deployed either on cloud, on-premises. The applications are audience segmentation & measurement, broadcast monitoring, advertisement targeting & pricing, content filtering, and other applications. The verticals include media and entertainment, consumer electronics, retail & e-commerce, education, and automotive. The automatic content recognition market research report is one of a series of new reports from The Business Research Company that provides automatic content recognition market statistics, including automatic content recognition industry global market size, regional shares, competitors with an automatic content recognition market share, detailed automatic content recognition market segments, market trends and opportunities, and any further data you may need to thrive in the automatic content recognition industry. This automatic content recognition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global automatic content recognition market size grew from $3.41 billion in 2022 to $4.4 billion in 2023 at a compound annual growth rate (CAGR) of 29.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The automatic content recognition market size is expected to grow to $12.62 billion in 2027 at a CAGR of 30.1%. The rising use of smart devices and content streaming services is expected to propel the growth of the automatic content recognition market. Smart TVs are essentially televisions with built-in streaming apps, that can stream content (video, music, movies, and sports) using a streaming device or app by connecting the TV or home theatre to the internet. Due to the pandemic (COVID-19), many people will be confined at home starting in 2020, and smart devices and content streaming devices are skyrocketed and increased the subscribers for content streaming platforms. For instance, in June 2022, counterpoint a US-based technology research company published an article in the economic times stating that the Indian smart tv market raised to 33% in Q1 2022. Currently, 89% of India's TV market is made up of smart TVs. In February 2021, the business standard published an article stating that amazon fire tv users are been doubled in 2020 in India. Amazon did not provide sales figures for India but stated that the number of monthly active fire TV users worldwide surpassed 50 million users. Therefore, demand for automatic content recognition will rise as the prevalence of the increasing use of smart devices and content streaming services rises. Technological advancement is a key trend gaining popularity in automatic content recognition. Major companies in the automatic content recognition market are advancing in their new technologies and research and developing the automatic content recognition market. For instance, in August 2021, LumenVox a US-based speech recognition software company launched a new generation of automatic speech recognition (ASR). The unique features of ASR are a transcription engine built with deep machine learning and artificial intelligence (AI), DNN's (Deep Neural Network) end-to-end architecture, and processing skills for speech recognition. The system is more accessible to users since it can grow the language model more quickly and provide new toolsets for adding additional languages and dialects. The development of this innovative technology is another step forward in automatic content recognition. In March 2021, Roku, Inc a US-based company that manufactures a variety of digital media players for video streaming acquired Nielsen Advanced Video Advertising (AVA) business, for an undisclosed amount. As a result, this acquisition will facilitate Roku's introduction of an all-encompassing DAI solution with TV producers. Additionally, a strategic agreement between Nielsen and Roku will expand Nielsen ONE, the company's cross-media measurement solution, by integrating complementary Nielsen ad and content measurement solutions onto the Roku platform. Nielsen Holdings a US-based information, data, and market measurement company. Major players in the automatic content recognition market are IBM Corporation, Microsoft Corporation, Google LLC, Digimarc Corporation, Apple Inc., Nuance Communications, Inc., ArcSoft Corporation Limited., ACRCloud, Audible Magic Corporation, Vobile, Inc., Kantar Media, Ivitec, VoiceInteraction, Gracenote, VoiceBase, Inc., and Beatgrid Media B.V. Asia-Pacific was the largest region in the automatic content recognition market in 2022 and is expected to be the fastest-growing region in the forecast period. The regions covered in automatic content recognition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the automatic content recognition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The automatic content recognition market consists of revenues earned by entities by providing speech recognition and optical character recognition. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global automatic content recognition market is segmented - 1) By Type: Audio, Video And Image Recognition, Voice And Speech Recognition, Real-Time Content Analytics, Security And Copyright Management 2) By Component: Hardware, Software 3) By Deployment: Cloud, On-Premises 4) By Application: Audience Segmentation And Measurement, Broadcast Monitoring, Advertisement Targeting And Pricing, Content Filtering, Other Applications 5) By Vertical: Media And entertainment, Consumer Electronics, Retail And E-commerce, Education, Automotive

The content recommendation engine is a platform that uses data collection, data storage, data analysis, and data filtering to provide personalized content and suggestions to website visitors to optimize their experience, which leads to increased viewership and purchases. The content recommendation engine is used for predicting user behavior, based on user visits to a website or user profile and then recommend content, products, or services a customer is likely to consume or engage with. The main components of a content recommendation engine include solution and service. Content recommendation engine solutions include website development services, application development services for devices, software developments, and others. The different content recommendation engine filtration approaches include collaborative filtering, content-based filtering and hybrid filtering. The organization size for content recommendation engines is small and medium enterprises and large enterprises. The content recommendation engine verticals include e-commerce, media, entertainment, gaming, retail and consumer goods, hospitality, IT and telecommunication, BFSI, education and training, healthcare and pharmaceutical and other verticals. The content recommendation engine market research report is one of a series of new reports from The Business Research Company that provides content recommendation engine market statistics, including content recommendation engine industry global market size, regional shares, competitors with an content recommendation engine market share, detailed content recommendation engine market segments, market trends and opportunities, and any further data you may need to thrive in the content recommendation engine industry. This content recommendation engine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global content recommendation engine market size grew from $4.48 billion in 2022 to $6.17 billion in 2023 at a compound annual growth rate (CAGR) of 37.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The content recommendation engine market size is expected to grow to $21.37 billion in 2027 at a CAGR of 36.4%. The rapid digitalization is expected to propel the growth of the content recommendation engine market. Digitalization is the use of various digital technologies and the increase in digital access to change a business model and value-producing opportunities to generate high revenue. According to the stats by Oberlo, the number of internet users worldwide increased from 4.02 billion in 2018 to nearly 4.95 billion by 2022. Content recommendation engines are widely used in many firms to optimize business operations and attract maximum customers, improve customer engagement and drive higher revenues. According to the article published by Barilliance Ltd., an Israel-based company that provides personalized solutions for e-commerce platforms and email marketing, in September 2021, approximately 31% of e-commerce revenue is generated from product recommendations. Therefore, rapid digitalization in businesses is driving the growth of the content recommendation engine market. New product innovation is the key trend gaining popularity in the content recommendation engine market. Major companies operating in the content recommendation engine market are focused on product innovations that could give better recommendation solutions used online business platforms and strengthen their position in the market. For instance, in June 2022, Algolia, a US-based company providing personalized solutions for e-commerce platforms, introduced its advanced recommendation platform based on hybrid filtering combined with artificial intelligence known as Algolia recommend spring. Hybrid filtering technology uses both filtering methods to fill gaps in prediction processes, such as content-based filtering for users’ current interests and collaborative filtering for preferences and behaviors of users this combination can provide an accurate prediction. The platform is an artificial intelligence-based recommendations engine integrated with a search and discovery platform to connect with users to provide relevant, actionable recommendations to enhance customer engagement. In April 2022, Taboola, a US-based company operating in content recommendation engine, acquired Gravity R&D for an undisclosed amount. Through this acquisition, Taboola aims to strengthen its product in the portfolio in content recommendations by providing personalized offers to customers to drive sales, increase average order sizes, and build customer loyalty to increase its market presence. Gravity R&D is a Hungry-based company operating in a content recommendation engine market. Major players in the content recommendation engine market are International Business Machines Corporation, Amazon Web Services Inc., RevContent, Taboola, Outbrain Inc., Cxense, Dynamic Yield Ltd., Curata Inc., boomtrain Inc., ThinkAnalytics, Kibo Software Inc., Certona Corporation, Uberflip, Recombee and Newzmate Inc., North America was the largest region in the content recommendation engine market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content recommendation engine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the content recommendation engine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The content recommendation engine market consists of revenues earned by entities by providing content recommendation engine that are used for data collection and analysis based on user behavior. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global content recommendation engine market is segmented - 1) By Component: Solution, Service 2) By Filtering Approach: Collaborative Filtering, Content-Based Filtering, Hybrid Filtering 3) By Organization Size: Small And Medium Enterprises, Large Enterprises 4) By Vertical: E-Commerce, Media, Entertainment, And Gaming, Retail And Consumer Goods, Hospitality, IT And Telecommunication, BFSI, Education And Training, Healthcare And Pharmaceutical, Other Verticals

A software product is a software system that is eligible for being delivered to its customer with documentation that explains how to install and use the system. The main types of software products are operating systems and productivity software publishing, database, storage and backup software publishing, business analytics and enterprise software, video game software, and design, editing & rendering software. Business analytics and enterprise software tools are types of application software that retrieve data from one or more business systems and combine it in a repository, such as a data warehouse, to be reviewed and analyzed. Enterprise software is computer software used to satisfy the needs of an organization rather than individual users. The software products have applications in large enterprises and small and medium enterprises. The various end-user industries are BFSI, media and entertainment, IT and telecommunications, energy and utilities, government and public sector, retail and consumer goods, manufacturing and others. The software products market research report is one of a series of new reports from The Business Research Company that provides software products market statistics, including software products industry global market size, regional shares, competitors with a software products market share, detailed software products market segments, market trends and opportunities, and any further data you may need to thrive in the software products industry. This software products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software products market grew from $1333.48 billion in 2022 to $1500.2 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software products market is expected to grow to $2357.31 billion in 2027 at a CAGR of 12.0%. IoT technology adoption by manufacturing and transportation services companies is expected to drive the software products market in the forecast period. IoT is a network of physical objects such as devices, vehicles, buildings and other items which are embedded with electronics, software, sensors and network connectivity enable these objects to collect and exchange data. For instance, Microsoft and Rolls-Royce have announced a partnership centering on future Rolls-Royce intelligent engines, which will integrate Microsoft Suite into its service solutions to expand its digital capabilities. According to International Data Corporation (IDC), global spending on IoT was around $1.4 trillion in 2021; this includes hardware, software and services for IoT technologies. Thus, IoT technology adoption is expected to expand the demand for software products. The software products market is expected to be limited due to high competition in terms of pricing, product portfolio and other factors from market competitors and new entrants in the market during the forecast period. Existing players in the market are offering a wider range of products at competitive process to increase their customer base and boost revenues. A large number of start-up companies are also developing innovative products. As most of these start-ups are funded by venture capital companies, they have sufficient capital for the research and development of new software products. Furthermore, the increase in competitors in the market is likely to result in price-wars. This would affect the sales of companies, resulting in lower revenues and profit margins. These price-wars further affect the funding available for research and development projects, this limits the launch of new products, thereby having a negative impact on the market growth. Top software vendors such as Oracle and SAP have been attempting to penetrate the middle market, to expand their client base, and increase overall revenues. These companies have begun offering scaled-down, pre-configured versions of their applications. They are pursuing new distribution channels to sell and distribute their software products and are also acquiring mid-market software companies to increase their market shares and revenues. For example, SAP acquired Business One software to penetrate the middle market. Major companies in the software products market include Microsoft, Oracle Corp, Google, salesforce.com, Tencent Holdings Co Ltd., International Business Machines Corporation, Adobe Systems Incorporated, Nintendo Co Ltd., Fiserv, Inc. and Sony Corp. Asia-Pacific was the largest region in the software products market in 2022. North America was the second largest region of the software products market. The regions covered in the software products market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the software products market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The software products market includes revenues earned by entities by developing and distributing software products for commercial and personal use. Software products are usually sold in the form of licenses to use the software for a specified period or permanently. The license generally entitles the buyer to receive updates of the programs. Companies in this industry create and distribute computer software by designing software, providing documentation, assisting in installation and providing support services to software purchasers. Some businesses design, develop and publish; others only publish. The market value does not include revenues generated from Software as a Service (SaaS). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software products market is segmented - 1) By Type: Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software 2) By Application: Large Enterprises, Small And Medium Enterprises 3) By End-User Industry: BFSI, Media And Entertainment, IT and Telecommunications, Energy And Utilities, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Other End User Industries Subsegments Covered: Operating Systems, Productivity Software Publishing, Database Software, Middleware Software, Storage And Backup Software, ERP Software, BI Software, CRM Software, SCM Software, Other Software, Browser Games, PC Games, Smart Phone/Tablet Games, Console Games, Engineering Design Software, Animation And VFX Design Software, Image/Video Editing And Graphic Design Software

SaaS is a software distribution model which allows data to be accessible from any device with an internet connection and a web browser. The software provider hosts and maintains the servers, databases, and code that comprise the application under this web-based approach. The main deployment types of software as a service (SaaS) are public cloud and private cloud. The public cloud is an IT model in which on-demand computing services and infrastructure are managed by a third party and shared by multiple organizations via the public Internet. The software is used by small and medium enterprises (SMEs), large enterprises for customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), manufacturing and operations and supply chain management (SCM). The various end users of the software include manufacturing, retail, education, healthcare, IT and telecom, BFSI and others. The software as a service (SaaS) market research report is one of a series of new reports from The Business Research Company that provides software as a service (SaaS) market statistics, including software as a service (SaaS) industry global market size, regional shares, competitors with a software as a service (SaaS) market share, detailed software as a service (SaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the software as a service (SaaS) industry. This software as a service (SaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software as a service (saas) market size will grow from $235.58 billion in 2022 to $253.62 billion in 2023 at a compound annual growth rate (CAGR) of 7.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global software as a service (saas) market size is expected to grow to $328.03 billion in 2027 at a CAGR of 6.6%. Rapid changes in business dynamics in the market are expected to benefit the software as a service (SaaS) market in the forecast period as cloud-based solutions support business operations in changing conditions. Dynamic market conditions include economic uncertainty, competitive rivalry and the increasing adoption of mobile, changing regulations, internet usage and applications. These conditions along with the increasing number of infrastructures and established networks have forced organizations to pursue scalable and flexible solutions such as SaaS and other cloud-enabled services to run and supervise their operations in a cost-effective and efficient way. These factors have also compelled companies to outsource applications and prefer cloud computing services like SaaS to reduce their cost burden on infrastructure. Companies that seek services from a third-party vendor are more likely to get better performance, compliance and customer satisfaction at a low cost. For example, Sony Communications aims at delivering innovative products and better experiences to its customers using automation and Infosys SaaS solutions. Infosys helped Sony to attain customer loyalty and win competition by providing robust IT solutions and design thinking at a low cost which helped Sony to have a competitive edge in the market. Increasing threats on data security especially on cloud platforms are expected to limit the growth of companies in the software as a service market during the forecast period. The threats on data security include industrial espionage and hacking which resulted in multiple breaches of data security involving public cloud environments. These breaches are mainly because of the negligence the cloud service providers. In addition, many companies lack trust in data security when outsourcing from a third-party vendor. As vendor has access to organizations' data, companies fear the misuse of data which might affect the organization's reputation. For example, Code Spaces, a former SaaS provider, discontinued its operations as hackers had access to its cloud services and stole all their data due to which Code Spaces faced damages to its reputation, finances, and business. The introduction of artificial intelligence is gaining popularity in the SaaS market. Artificial Intelligence (AI) is an area of computer science that focus on the simulation of human intelligence processes by machines. AI in SaaS helps companies to upgrade themselves from time to time with the latest data, create better user experience through predictive analytics, automate the areas where manual functions were required previously and personalize user interface features. For example, Oracle, a big player in SaaS market uses AI and machine learning to overtake salesforce in SaaS. This indicates that AI and machine learning would be differentiating factors for the growth of SaaS market. The General Data Protection Regulation (GDPR) break the split of regulations for the security of personal data in the European Union. It makes provisions to protect personal data and privacy of EU citizens for transactions that happen within EU member states. It also regulates the export of personal data outside the EU. There could be data-subjects that patronize the subscriber that are located in the EU, even if a single SaaS subscriber is based in a non-EU location and the SaaS application is based in a non-EU location. This may cause the subscriber to follow the GDPR regulations. For instance, Intercom, a US-based SaaS provider is shortening its time of storing data on visitors to customers' sites by deleting the visitor data if a visitor has not been seen for nine months to comply with the GDPR. In October 2021, Microsoft Corporation acquired Ally.io for an undisclosed amount. With this acquisition, Ally.io has become a member of the Microsoft Viva family as part of its employee experience platform (EXP) designed to assist businesses in embracing the new digital work life. Ally.io is a US-based SaaS startup. Major players in the Software as a Service (SaaS) market are Salesforce, ServiceNow, Microsoft, Google, CisCo., Slack, Adobe, Oracle, Amazon AWS, DocuSign, Zendesk, Dropbox, ADP, Atlassian Confluence, Shopify, Workday, Hubspot, SAP, IBM, Box, Concur, JIRA, GitHub, GoToMeeting, Twilio, CoupaSoftware, Xero and Zuora. North America was the largest region in the Software as a Service (SaaS) market in 2022. Western Europe was the second largest region in the global Software as a Service (SaaS) market. The regions covered in the global Software as a Service (SaaS) market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the software as a service (SaaS) market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The software as a service (SaaS) market includes revenues earned by entities by providing cloud based software services. SaaS is a software solution that can be purchased on a subscription or pay per use basis to use an application for organizational purposes. Customers can access this application over the internet, mainly through a web browser. All software and application data is located in the service provider's data center. SaaS allows an organization to run an application with minimal upfront costs and accelerates the overall functionality of the organization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software as a service (SaaS) market is segmented - 1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM) 2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises 4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users

Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company's marketing efforts to determine how effective they are. The main types of marketing research and analysis are quantitative, qualitative, primary, and secondary. Quantitative research is described as the systematic examination of phenomena through the collection of measurable data and the application of statistical, mathematical, or computer methodologies. The different sectors include IT services, manufacturing, financial services, construction, healthcare, and others and involve various sizes of enterprises such as large enterprises and small and medium-sized enterprises. The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market statistics, including marketing research and analysis services industry global market size, regional shares, competitors with a marketing research and analysis services market share, detailed marketing research and analysis services market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. This market research and analysis services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global marketing research and analysis services market size will grow from $73.19 billion in 2022 to $75.78 billion in 2023 at a compound annual growth rate (CAGR) of 3.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global marketing research and analysis services market size is expected to grow to $86.49 billion in 2027 at a CAGR of 3.4%. The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research helps companies to understand their target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for their business, and redefine business strategies to improve the performance of the business. The economic slowdown across countries attributed to the COVID-19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID-19, as countries are imposing strict restrictions on the movement of people. The market research industry is among other industries impacted by the coronavirus recession. According to the World Bank’s news published in June 2020, COVID19 will plunge the global economy into the worst recession since World War II. The global economy is expected to shrink by 5.2% by the end of 2020. Economic activity in advanced and developing economies is expected to shrink by 7% and 2.5% in 2020, respectively. The US economy is predicted to contract 6.1% in 2020 on account of disruptions related to pandemic control measures. Moreover, the Euro area's output is forecast to shrink by 9.1% in 2020. Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behaviour patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market. In June 2021, Cint, a Sweden-based company providing digital insights gathering platform, acquired GapFish, a market research company, for an undisclosed sum. Through the acquisition of GapFish, Cint customers would have access to more than 500,000 highly profiled, double-opt-in, quality research respondents across Germany, Austria, and Switzerland. GapFishwould also brings best-in-class supply quality, feasibility, and technology to Cint. Through the acquisition of GapFish, Cint customers would have access to more than 500,000 highly profiled, double-opt-in, quality research respondents across Germany, Austria, and Switzerland. GapFish brings best-in-class supply quality, feasibility, and technology. Major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc., Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited. North America was the largest region in the marketing research and analysis services market in 2022. Western Europe was the second largest region in the global marketing research and analysis services market. The regions covered in the global marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the marketing research and analysis services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The marketing research and analysis services market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing & management analytics and consumer insights The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global marketing research and analysis services market is segmented - 1) By Type: Quantitative, Qualitative, Primary, Secondary 2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise

Software is a set of instructions, data, or programs used to operate a computer and perform specific tasks. Business process outsourcing (BPO) is a business practice in which an organization contracts with an external service provider to perform important business functions or tasks. The main types of services in software and BPO services are software services and BPO services. BPO (business process outsourcing) services are the services provided by using a third-party provider company to perform an essential business task. It can used by large enterprises, small and medium enterprises and are often used in financial services, retail & wholesale, information technology, manufacturing, healthcare and other industries. The software and BPO services market research report is one of a series of new reports from The Business Research Company that provides software and BPO services market statistics, including software and BPO services industry global market size, regional shares, competitors with a software and BPO services market share, detailed software and BPO services market segments, market trends and opportunities, and any further data you may need to thrive in the software and BPO services industry. This software and BPO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software and bpo services market grew from $1886.15 billion in 2022 to $2073.16 billion in 2023 at a compound annual growth rate (CAGR) of 9.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software and bpo services market is expected to grow to $2961.61 billion in 2027 at a CAGR of 9.3%. The emergence of startups as major clients of software and BPO service providers is expected to drive the market. Driven by cost efficiency and the necessity to focus on core operations, startups have started outsourcing non-core operations such as finance and recruitment to specialized agencies and companies. For instance, outsourcing of finance and tech operations helps Leverage Edu, an India-based EdTech startup connecting students with mentors, save approximately 40% of its capital through outsourcing. The increasing number of startups is also expected to positively impact the market. The number of startups in India is expected to increase to 10,500 by 2020, a 4000 increase from the current number, depicting new opportunities for the software and BPO services market in the client expansion and revenue generation. High employee attrition in the BPO services industry is expected to hinder the growth of the BPO services market in the forecast period. According to the Analytics India Employee Attrition Study, in 2017, the USA accounted for the highest attrition rate of 42% in the BPO services industry, followed by Australia - 29%, Europe - 24% and India - 18% attrition. The impact of high attrition is expected to increase hiring costs for training and development of new employees, failure to attract new clients and decrease in productivity of the BPO services sector. All these factors are expected to reduce BPO providers' profitability and stability in the market, hindering the growth. Many software services companies are adopting quality standards such as Information Technology Infrastructure Library (ITIL) and International Organization for Standardization (ISO) 9001 to align IT services with business requirements. ITIL describes processes, procedures and tasks that can be applied by an organization to deliver software products and services that meet predefined quality metrics. Similarly, ISO 9001 is a standard for quality products and services that meet desired quality standards and are reliable. For instance, about 1.1 million ISO 9001 certificates have been issued till date to companies, including software services, medical devices, oil and gas, automotive companies and government organizations. In September 2021, Sitel Group, a US-based customer service company offering BPO services, completed the acquisition of Sykes Enterprises, Inc., for approximately $2.2 billion. Under this deal, Sitel has acquired all outstanding shares of SYKES common stock and aims to reach and diversify product and service offerings to benefit customers. Sykes Enterprises is a business process outsourcing company. Major companies in the software and BPO services market include TCS, Nippon Telegraph And Telephone Corp, telefonaktiebolaget lm ericsson, Cognizant Technology Solutions Corp, Dell Technologies Inc., Hewlett Packard Enterprise Co, Microsoft, Capgemini, Cisco Systems, Inc., and Infosys ltd. Asia-Pacific was the largest region in software and BPO services market in 2022. North America was the second largest region in software and BPO services market. The regions covered in the software and BPO services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the software and BPO services market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The software and BPO services market includes revenues earned by entities by providing software and BPO services including application software programming services, computer program (software) development, computer software support services and web design services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software and bpo services market is segmented - 1) By Type: BPO Services, Software Services 2) By Organisation Size: Large Enterprises, Small And Medium Enterprises 3) By End-Use Industry: Financial Services, Retail & Wholesale, Information Technology, Manufacturing, Healthcare, Other End-User Industries Subsegments Covered: CRM BPO, HRO BPO, F&A BPO, Other BPO Services, Application Software, Infrastructure Software, Vertical - Specific Software, Software Outsourcing Services, Other Software Services