Digital Marketing Software Global Market Report 2024 – By Solution (CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions), By Services (Professional Services, Managed Services), By Deployment (Cloud, On-Premise), By Organization Size (Large Enterprises, Small And Medium Enterprises (SMEs)), By Industry (BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries) – Market Size, Trends, And Global Forecast 2024-2033

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Digital Marketing Software Market Definition And Segments

Digital marketing software refers to a set of software solutions that are utilized for the marketing of brands in order to reach out to potential customers online and through other digital communication channels by performing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods.

The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. The CRM software solutions is provided to manage a company’s relationships and interactions with customers and potential customers. CRM software helps to improve digital marketing campaigns with the record of audience data. These provides two types of services namely professional services and managed services and are deployed through cloud or on-premises in the large enterprises and small and medium enterprises (SMEs). Various industries using digital marketing software includes BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality and other industries.

The digital marketing software market covered in this report is segmented –

1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions

2) By Services: Professional Services, Managed Services

3) By Deployment: Cloud, On-Premise

4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)

5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries

The digital marketing software market size has grown rapidly in recent years. It will grow from $79.07 billion in 2023 to $94.78 billion in 2024 at a compound annual growth rate (CAGR) of 19.9%. The growth in the historic period can be attributed to emergence of online platforms, data analytics advancements, mobile device proliferation, social media influence, globalization and market expansion.

The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $203.49 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. The growth in the forecast period can be attributed to e-commerce expansion, privacy and compliance focus, expansion of video marketing, emergence of new marketing channels, integration with corm and sales tools. Major trends in the forecast period include AI and machine learning integration, increasing digitalization, technological advancements, multi-channel marketing, customer experience (CX) focus.

The Impact Of Location-Based, Video, And Social Media Advertising On Digital Marketing Software Market Growth

The rising popularity of location-based, video, and social media advertising is expected to propel the growth of the digital marketing software market going forward. Location-based advertising refers to the practice of delivering targeted ads to consumers based on their geographic location. Social media platforms like Facebook and Instagram offer location-based advertising options that allow businesses to target users based on their location data. Due to the visual aspect of social media networks, individuals can establish a visual identity and increase brand exposure across large audiences. A component of its digital transition is the sales and marketing section. For instance, in April 2023, according to Hootsuite, a Canada-based software company, more than 4.74 billion people across the world used social media, and in 2022, the number of social media users increased by 4.2%. Therefore, the rising popularity of location-based, video, and social media advertising is driving the growth of the digital marketing software market.

Internet Penetration Catalyst For Explosive Growth In The Digital Marketing Software Market

The growth in internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the rising use of smartphones and the growing influence of social networking sites. With more people online, digital marketing software unlocks access to a vast and diverse audience that transcends geographical limitations. Marketers can target specific demographics, interests, and behaviors with laser precision, maximizing campaign effectiveness. For instance, according to the statistics from DataReportal, a Singapore-based online reference library, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, demand for digital marketing software will rise with the increasing internet penetration.

Major companies operating in the digital marketing software market report are Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Etison LLC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., MarketBright Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.

Innovative Technology In Digital Marketing Software Market With Globant Create

Major companies operating in the digital marketing software market are developing innovative technology such as Globant Create, which helps brands leverage the best of AI and technology into creativity and marketing. Globant Create is a studio that combines creativity, marketing, and media with AI, data, and other cutting-edge technologies to develop full 360 marketing strategies. For instance, in May 2023, Globant, a New York-based software development company, launched Globant Create, which will provide fresh methods for surprising and attracting users to both present and future customers. The dynamic nature of technology and the rapid expansion of AI-driven digital products have raised customer expectations for superior digital experiences in all sectors of the economy. Globant Create will offer a full-funnel service that takes care of all digital marketing-related problems. Globant Create is a one-stop-shop for all marketing needs.

Self-Serve Marketing Communications Platform For Smbs

Major companies operating in the digital marketing software market are developing innovative technology such as self-serve marketing communications platform, which helps brands leverage technology into creativity and marketing. Self-serve marketing communications platforms (SMPs) are cloud-based software solutions that empower businesses of all sizes to manage their marketing communications without relying on dedicated agencies or designers. For instance, in August 2023, Bharti Airtel, an India-based provider of telecommunications providers, launched Airtel IQ Reach. t's designed to empower SMBs to drive targeted customer engagements through personalized communications in a cost-effective manner.

Intuit Inc. Enhances Business Software Portfolio With Acquisition Of Mailchimp

In November 2021, Intuit Inc., a US-based business software company acquired Mailchimp, for an undisclosed amount. With this acquisition, Intuit added another capability to its portfolio and will work to deliver an innovative, end-to-end customer growth platform for small and mid-market businesses. Mailchimp is a US-based all-in-one digital marketing company.

North America was the largest region in the digital marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The digital marketing software market research report is one of a series of new reports from The Business Research Company that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital Marketing Software Market Report Scope

Report Attribute	Details
Market Size Value In 2024	$94.78 billion
Revenue Forecast In 2033	$203.49 billion
Growth Rate	CAGR of 21% from 2024 to 2033
Base Year For Estimation	2023
Actual Estimates/Historical Data	2018-2023
Forecast Period	2024 - 2028 - 2033
Market Representation	Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered	1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions 2) By Services: Professional Services, Managed Services 3) By Deployment: Cloud, On-Premise 4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs) 5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries
Regional Scope	Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope	Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled	Alphabet Inc.; Microsoft Corporation; Facebook lnc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Adobe Inc.; LinkedIn Corporation; Twitter lnc.; Criteo S.A.; Hubspot Inc.; Taboola Ltd.; Zoho Corporation; Outbrain lnc.; Sprinklr lnc.; The Rocket Science Group LLC; AdRoll Group; Moz lnc.; Hootsuite Media Inc.; SEMrush lnc.; Marketo Inc.; Kenshoo Ltd.; Yotpo Ltd.; Ahrefs Pte. Ltd.; Sendinblue SAS; BrightEdge Technologies Inc.; Adverity GmbH; SimilarGroup Ltd.; Acoustic LP; Act-On Software lnc.; Optimizely LNC; Etison LLC; Unbounce Marketing Solutions Inc.; Wix.com Ltd.; Shopify Inc.; MarketBright Inc.; Brandwatch Limited; Salesforce.com Inc.; SAS Institute Inc.
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