Artificial Intelligence In Marketing Global Market Report 2023 – By Technology (Machine Learning, Context Aware Computing, Natural Language Processing, Computer Vision), By Offering (Hardware, Software, Services), By Deployment Type (Cloud, On Premises), By Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And Marketing Automation, Analytics Platform, Other Applications) – Market Size, Trends, And Global Forecast 2023-2032

Market research services refer to the services that help in the process of determining the viability of a new service or product through direct customer research. With market research, companies can figure out their target market and get opinions and feedback from consumers in real-time. The main types of market research services are market research and analysis services, public opinion and election polling. A sampling or gathering of thoughts on a subject, obtained from either a selected or a random group of people for the purpose of evaluation, is known as electoral polling. The different sectors include IT services, manufacturing, financial services, construction, and others and involve various enterprise sizes, such as large enterprises and small and medium-sized enterprises. The global market research services market is segmented - 1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling 2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Other End Use Industries 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise The global market research services market size grew from $81.13 billion in 2022 to $83.93 billion in 2023 at a compound annual growth rate (CAGR) of 3.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The market size of global market research services market is expected to grow from $95.49 billion in 2027 at a CAGR of 3.3%. Market research services Market growth is aided by the stable economic growth forecasted in many developed and developing countries. According to the International Monetary Fund (IMF), global GDP growth reached 3.5% in 2020, a 0.3% increase compared to previous year. Recovering commodity prices, after a significant decline in the historical period, are further expected to aid the market's growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than developed markets in the forecast period. For instance, India's GDP reached 7.2%, whereas China's GDP growth reached 6.0% in 2020. Stable economic growth is expected to increase investments in end-user markets, thereby driving the market during the forecast period. Major companies in the market research services market include Nielsen Holdings PLC, WPP plc, Gartner Inc., Wood Mackenzie, Ipsos Group S.A., Moodys Corporation, S&P Global Inc., GFK SE, Thomson Reuters and Westat Inc. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the market research services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the market research services market will recover from the shock over the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Many market research companies are suggesting their clients implement virtual reality technologies to understand customer decision-making processes. Virtual reality is a computer-generated simulation of a three-dimensional image, sound, and other sensations that replicate an environment and also simulate an individual’s presence in the environment. This technology enables companies to generate critical consumer insights without having to invest in trial-and-error processes in physical stores and collect opinions from target respondents. Virtual reality technology enables companies to collect data efficiently from a large sample size with a minimum investment. For instance, Nestle implemented a Decision Insights virtual store to determine prices and placements of 15 new stock-keeping units of ice cream cups. After implementing research recommendations, ice cream sales increased by 53%. North America was the largest region in the market research services market share in 2022. Western Europe was the second largest region in the market research services market. The regions covered in the market research services industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the market research services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The market research services market consists of the revenue earned by entities by involving in activities such as planning, developing, creating and managing activities for studying and analyzing markets according to client’s specifications. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The market research services market research report is one of a series of new reports from The Business Research Company that provides market research services market statistics, including market research services industry global market size, regional shares, competitors with a market research services market share, detailed market research services market segments, market trends and opportunities, and any further data you may need to thrive in the market research services industry. This market research services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Marketing research is a process of systematically collecting, recording, and analyzing qualitative and quantitative data on marketing products and service issues. Marketing analysis is the process of analyzing data from a company's marketing efforts to determine how effective they are. The main types of marketing research and analysis are quantitative, qualitative, primary, and secondary. Quantitative research is described as the systematic examination of phenomena through the collection of measurable data and the application of statistical, mathematical, or computer methodologies. The different sectors include IT services, manufacturing, financial services, construction, healthcare, and others and involve various sizes of enterprises such as large enterprises and small and medium-sized enterprises. The global marketing research and analysis services market is segmented – 1) By Type: Quantitative, Qualitative, Primary, Secondary 2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise The global marketing research and analysis services market size will grow from $73.19 billion in 2022 to $75.78 billion in 2023 at a compound annual growth rate (CAGR) of 3.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size marketing research and analysis services is expected to grow to $86.49 billion in 2027 at a CAGR of 3.4%. The companies operating in the various industries are concentrating on increasing profits and expanding their consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability, along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research helps companies to understand their target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for their business, and redefine business strategies to improve the performance of the business. Major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc., Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited. The economic slowdown across countries attributed to the COVID-19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID-19, as countries are imposing strict restrictions on the movement of people. The market research industry is among other industries impacted by the coronavirus recession. According to the World Bank’s news published in June 2020, COVID19 will plunge the global economy into the worst recession since World War II. The global economy is expected to shrink by 5.2% by the end of 2020. Economic activity in advanced and developing economies is expected to shrink by 7% and 2.5% in 2020, respectively. The US economy is predicted to contract 6.1% in 2020 on account of disruptions related to pandemic control measures. Moreover, the Euro area's output is forecast to shrink by 9.1% in 2020. Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods, including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises in gathering valuable insights on consumer behaviour patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market. In June 2021, Cint, a Sweden-based company providing digital insights gathering platform, acquired GapFish, a market research company, for an undisclosed sum. Through the acquisition of GapFish, Cint customers would have access to more than 500,000 highly profiled, double-opt-in, quality research respondents across Germany, Austria, and Switzerland. GapFishwould also brings best-in-class supply quality, feasibility, and technology to Cint. Through the acquisition of GapFish, Cint customers would have access to more than 500,000 highly profiled, double-opt-in, quality research respondents across Germany, Austria, and Switzerland. GapFish brings best-in-class supply quality, feasibility, and technology. North America was the largest region in the marketing research and analysis services market in 2022. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the global marketing research and analysis services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the marketing research and analysis services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The marketing research and analysis services market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing & management analytics and consumer insights The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market statistics, including marketing research and analysis services industry, global marketing research and analysis services market size, regional shares, competitors with a marketing research and analysis services market share, detailed marketing research and analysis services market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. This market research and analysis services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software. It helps to identify potential customers, automating the process of nurturing the leads to sales readiness. The main deployment modes of marketing automation are cloud-based and on-premise. On-premise allows businesses to connect their existing systems to marketing, logistics, and other channels of communication with customers, employees, and other stakeholders. This is ideal for businesses with in-house IT teams for support, businesses handling sensitive data, or businesses under a regulatory obligation to keep all data on company servers only. The software is used by large enterprises and small and medium-sized enterprises (SMEs) and is used in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and other applications. The various end-users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and other end-users. The global marketing automation market is segmented - 1) By Component: Software, Services 2) By Deployment: On-Premises, Cloud 3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises 4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications 5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users The global marketing automation market size will grow from $5.79 billion in 2022 to $6.5 billion in 2023 at a compound annual growth rate (CAGR) of 12.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the marketing automation is expected to grow to $9.5 billion in 2027 at a CAGR of 9.9%. The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward. Big data and data analytics have become extremely important tools for marketing automation companies since they let them get deep insights into customers, and the choices to provide the right offers at the right time, nurture their potential customers and help them with next-level lead scoring. A marketing automation company may dynamically respond to its present and future clients' behavior and design a strategy that works for them by leveraging methods and practices from big data and data science. For instance, according to Tech Jury, a US-based software and tech review company, by 2023, the big data analytics market will reach $103 billion. In addition, big data growth statistics reveal that data creation will be over 180 zettabytes by 2025. Furthermore, the Big Data banking analytics market was valued at $29.87 billion in 2019 and was expected to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primary growth-inducing factor for this market. Major players in the marketing automation market are SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.com Inc., Infusionsoft, and SharpSpring Inc. Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support. For instance, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched its one-of-a-kind ad-tech and marketing automation platform for higher education marketing leaders. Using paid media and programmatic, this service was created to effectively increase brand awareness and student enrollment. LionAI's ad-tech, according to the company's team, allows clients to increase their digital marketing yield by 20% or more in 30–60 days, depending on their traffic. As a result of eliminating wasted ad spending, universities will be able to scale their digital advertising while providing potential students with an unforgettable experience. In March 2021, Upland Software, a US-based company operating in enterprise software in sales, marketing, and IT acquired BlueVenn for a deal of $54.3 million. As a result of this acquisition, Upland Software aims to expand its portfolio in customer engagement and marketing solutions. BlueVenn is a US-based marketing automation-centric customer data platform. North America was the largest region in the marketing automation market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Digital marketing software refers to a set of software solutions that are utilized for the marketing of brands in order to reach out to potential customers online and through other digital communication channels by performing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods. The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. The CRM software solutions is provided to manage a company’s relationships and interactions with customers and potential customers. CRM software helps to improve digital marketing campaigns with the record of audience data. These provides two types of services namely professional services and managed services and are deployed through cloud or on-premise in the large enterprises and small and medium enterprises (SMEs). Various industries using digital marketing software includes BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality and other industries. The global digital marketing software market is segmented - 1) By Solution: CRM Software, Email Marketing, Social Media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Other Solutions 2) By Services: Professional Services, Managed Services 3) By Deployment: Cloud, On-Premise 4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs) 5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries The global digital marketing software market size will grow from $67.65 billion in 2022 to $81.15 billion in 2023 at a compound annual growth rate (CAGR) of 20.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the digital marketing software is expected to grow to $174.04 billion in 2027 at a CAGR of 21.0%. The growth in internet penetration is driving the growth of the digital marketing software market. Internet penetration is increasing with the rising use of smartphones and the growing influence of social networking sites. The increasing presence of social media and social advertising and growing dependence on the internet and broadband connection is responsible for driving the growth of the digital marketing software market. Companies are utilizing the growth in internet penetration for digital marketing strategies to analyze consumer behavior & preferences in real-time and market themselves. This will create a significant demand for digital marketing software as this software solution is the best tool to target audiences online. For instance, according to the statistics from DataReportal, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, demand for digital marketing software will rise with the increasing internet penetration. Major players in the digital marketing software market are Adobe Inc., Hubspot Inc., International Business Machines Corporation, Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Act-On Software, SAS Institute Inc., SAP SE, Hewlett Packard Enterprise Company, Google LLC, Teradata Corporation, Infor Inc and Criteo SA. Technological advancement is a key trend gaining popularity in the digital marketing software market. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software which redefines customer-facing services for digital marketers by enhancing productivity and optimizing user experience. Leveraging AI to improve the customer experience can offer four significant advancements such as chatbots, predictive and targeted content, content production, and picture recognition capabilities. Each of these can enhance digital marketing while delivering more focused and relevant content to target users. For instance, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that assist clients in designing their graphic assets and writing better email subject lines. It also assists firms in determining the best next course of action. It also offers personalized product recommendations for shoppers and forecasting tools for behavioral targeting, and other features. In November 2021, Intuit Inc., a US-based business software company acquired Mailchimp, for an undisclosed amount. With this acquisition, Intuit added another capability to its portfolio and will work to deliver an innovative, end-to-end customer growth platform for small and mid-market businesses. Mailchimp is a US-based all-in-one digital marketing company. North America was the largest region in the digital marketing software market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital marketing software market consists of sales of search engine optimization, email marketing, mobile marketing, marketing analytics, and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital marketing software market research report is one of a series of new reports from The Business Research Company that provides digital marketing software market statistics, including digital marketing software industry global market size, regional shares, competitors with an digital marketing software market share, detailed digital marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the digital marketing software industry. This digital marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Business Process as a Service (BPaaS) refers to the business process outsourcing technique that uses a combination of cloud technologies for process management. The main process types of business process as a service (BPaaS) are HRM, accounting and finance, sales and marketing, customer service support, procurement and supply chain, operations and others. The service is deployed by SaaS, PaaS, IaaS through BPO, BPA and BPM. BPM is a discipline that employs various methods to discover, model, analyze, measure, improve, and optimize business processes. The service is used by various end use industries such as banking, financial service, and insurance (BFSI), telecom and IT, manufacturing, e-commerce retail, healthcare, governments, and others. The global business process as a service (BPaaS) market is segmented - 1) By Process Type: HRM, Acconting & Finance, Sales & Marketing, Customer service support, Procurement and Supply Chain, Operations, Other Process Types 2) By End Users: Banking, financial service, & insurance (BFSI), Telecom & IT, Manufacturing, Ecommerce Retail, Healthcare, Governments, Other End-Users 3) By Deployment service Type: SAAS, PAAS, IAAS 4) By Stream: BPO, BPA, BPM The global business process as a service (bpaas) market size will grow from $73.42 billion in 2022 to $77.8 billion in 2023 at a compound annual growth rate (CAGR) of 6.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global business process as a service (bpaas) is expected to grow to $94.54 billion in 2027 at a CAGR of 5.0%. The rising need for low operating costs is the most important driver for the growth of the Business Process as a Service (BPaaS) market. BPaaS providers generally offer all types of services through the cloud computing and the global internet services network including platform services like PaaS, IaaS and SaaS. BPaaS increases the operational efficiency of all the sectors and reduces the standard operating costs by implementing many of these platform services. For example, BPaaS in credit card transactions includes maintaining the payment transition data, handling the database of the customers and storing all the data of the clients. PayPal provides the ability to settle the transactions and increase the online by storing all the data in the clouds and reducing the operational cost of storing the data. Major players in the business process as a service (BPaaS) market are Accenture, Wipro, Capegemini, Fujitsu, Genpact, IBM, Cognizant, TCS, Oracle, SAP SE, HCL, EXL, ADP, LLC., DXC Technology, Tech Mahindra, Computer Science Corporation, Infosys Limited, NGA Human Resources, eBuilder Sweden, WNS, Northgatearinso, Neuvora, Verecloud, Adaptive Insights and Red Hat. The risk of a data breach can be a major restraint for the rising growth of the Business Process as a Service (BPaaS) industry. The risk of losing data and security concerns makes the top management of the businesses to have a cautious approach towards business process as a service (BPaaS) market and reduces the effectiveness. There should be strict laws and regulations which will reduce the risk of data privacy and security for the clients. For example, Dropbox, a BPaaS company faced security breach which leaked the personal information of about 68 million users to the hackers. The flexible pricing model is the most important trend for the Business Process as a Service (BPaaS) Market. A flexible pricing model helps the sellers to sell the service at a price based on the real-time demand. This also helps the buyers to purchase the service at a price that is suitable to their needs and demand. The buyers can demand the service according to their own needs and pay for them accordingly. For example, Amazon sells the goods and services according to dynamic pricing which helps in increasing the flexibility of price. Best Buy and Sears also incorporate dynamic pricing into their pricing strategies. There is a huge concern for the protection of data privacy and security breach throughout the world related to the Cloud Computing services. Globally, strict Laws have been framed and designated regulatory bodies are taking measures to protect the privacy rights and data breach. In the USA, there are strict laws and regulations to protect the privacy and security breach related to cloud services, one such law is The Clarifying Lawful Overuse Of Data (CLOUD) Act. This law preserves the common law right of cloud service providers to go to court to challenge search warrants when there is a conflict of laws. For private data protection there is Graham-Leach Billey Act in the USA. In the UK there is General Data Protection Right (GDPR) Act to regulate the security concerns. There is law of privacy in Australia known as Data Protection Law. In April 2021, IBM Corporation, an America-based technology company announced the acquisition of myInvenio for an undisclosed amount. The acquisition will provide organizations with data-driven software that will assist them in identifying the most impactful business processes to automate with AI, such as sales, procurement, production, and accounting. It also advances IBM's hybrid cloud and AI strategy by delivering a comprehensive suite of AI-powered automation capabilities for business automation to customers. myInvenio is an Italy-based process mining software company. North America was the largest region in the business process as a service (BPaaS) market in 2022. Western Europe was the second largest region in the global business process as a service (BPaaS) market share. The regions covered in the global business process as a service (BPaaS) market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the business process as a service (BPaaS) market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The business process as a service (BPaaS) market includes revenues earned by entities by offering business process services through cloud based platform services. These can be any kind of business process solutions through the delivery of web-based services or cloud hosting services that benefit an organization to complete its business objectives and benefit business operations. BPaaS reduces the business costs of the operations by increased automation. It mixes Business Process Management (BPM) with one or more aspects of cloud deployment SaaS, PaaS, IaaS. BPaaS companies provide services on various platforms such as banking, advertising, marketing, industry operations and services, accounting and finance, customer service support and others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The business process as a service (BPaaS) market research report is one of a series of new reports from The Business Research Company that provides business process as a service (BPaaS) market statistics, including business process as a service (BPaaS) industry global market size, regional shares, competitors with a business process as a service (BPaaS) market share, detailed business process as a service (BPaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the business process as a service (BPaaS) industry. This business process as a service (BPaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The main type of information technology (IT) are IT services, computer hardware, telecom, and software products. Computer hardware is the physical components that a computer system requires to function and encompasses everything within a PC or laptop. The services are used by large, small, and medium enterprises of financial services, retail and wholesale, manufacturing, healthcare and others. The global information technology (IT) market is segmented - 1) By Type: IT Services, Computer Hardware, Telecom, Software Products 2) By Organization Size: Large Enterprise, Small and Medium Enterprise 3) End User Industry: Financial Services, Retail & Wholesale, Manufacturing, Healthcare, Other End User Industries Subsegments Covered: Hardware Support Services, Software And BPO Services, Cloud Services, Computer Peripheral Equipment, Computer Storage Devices And Servers, Computers, Wireless Telecommunication Carriers, Wired Telecommunication Carriers, Communications Hardware, Satellite & Telecommunication Resellers, Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software The global information technology (IT) market size grew from $8179.48 billion in 2022 to $8852.41 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The information technology (IT) market is expected to grow to $11995.97 billion in 2027 at a CAGR of 7.9%. The demand for cloud computing services is expected to drive the demand for IT services during the forecast period. In the cloud computing model, data is stored on the internet by a cloud computing provider, who manages and operates data storage as a service. Many companies are now choosing applications hosted in the cloud for their day-to-day operations. For example, according to statistics provided by hostingtribunal.com, 60% of computing workloads were running in the public cloud in 2019. Similarly, 94% of enterprise workloads are expected to be processed by cloud data centers in 2021. Companies are also opting for cloud-based data storage, thus boosting the demand for IT services. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the information technology (IT) market share in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity, with countries entering a state of 'lock down,' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the information technology (IT) market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software publishers would open source software that was not making money, but now companies are open sourcing software to increase their presence and share in the market. Supabase, a YC-incubated startup that offers developers an open-source alternative, announced that it had raised a $6 million in funding to create new open-source tools. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology (IT) market. The regions covered in the information technology (IT) industry analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The information technology (IT) market consists of revenues earned by entities by providing IT services such as computer networking, broadcasting, systems design services and information distribution technologies like television and telephones and other equipment used during the process. The market value includes the value of related goods sold by the service provider or included within the service offering. The information technology (IT) market also includes sales of computers, computer peripherals and telecommunications equipment which are used in providing IT services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The information technology (IT) market research report is one of a series of new reports from The Business Research Company that provides information technology (IT) market statistics, including information technology (IT) industry global market size, regional shares, competitors with information technology (IT) market share, detailed information technology (IT) market segments, market trends and opportunities, and any further data you may need to thrive in the information technology (IT) industry. This information technology (IT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

CRM (customer relationship management software) software is designed to help the organization provide a unique and seamless customer experience and build better relationships by providing a complete picture of all customer interactions, tracking sales, organizing and prioritizing the opportunities, and facilitating collaboration across different teams. The main deployment types of CRM software market are cloud CRM and on-premise CRM. Cloud CRM refers to CRM software in which the application and data are stored, or hosted, on the CRM provider's own servers in a datacenter and accessed via an internet browser. The software is used by small and mid-sized enterprises, large enterprises for sales, marketing, manufacturing, customer service, social networking, supply chain, distribution, and others. The global CRM software market is segmented - 1) By Deployment: Cloud CRM, On-Premise CRM 2) By Size of Enterprise: Small&Mid sized enterprises, Large enterprises 3) By Application: Sales, Marketing, Manufacturing, Customer service, Social networking, Supply chain, Distribution, Other Applications The global CRM software market size will grow from $128.25 billion in 2022 to $148.49 billion in 2023 at a compound annual growth rate (CAGR) of 15.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global CRM software is expected to grow to $263.1 billion in 2027 at a CAGR of 15.4%. Increasing number of customers of the organizations and the rising need for customer satisfaction are expected to benefit the CRM software market in the forecast period. Organizations should offer customized services to customers, gain better knowledge of their purchasing habits and other details, develop cross-selling opportunities and create competitive differentiators to retain existing customers and to attract new customers. These drive the demand for the use of CRM software in organizations to understand their customers in a better way and to maintain a good relationship with them. For example, Apollo Hospitals has implemented custom designed CRM software of Veon Consulting which resulted in high user adoption, 27% cut in the timeline of the review process, efficient handling of patient visits and outcome which saved manual efforts by 42%, and effective reporting and dashboards which reduced number of travels by 50%. Major players in the CRM software market are Salesforce, Microsoft, Oracle, SAP, Sugar, Zoho, Pipedrive, Hubspot, Act, Infusionsoft, Apptivo, Sage, Salesboom, Base, Insightly, Adobe, Genesys Telecommunications laboratories, Nice systems, Pega systems, Verint systems, Zendesk, Freshsales, BPM online, InfoFlo, Amo, vCita, Monday.com, Maximizer, Hotjar and nimble. Rising number of security concerns are expected to limit the growth of companies in the CRM software market during the forecast period. Security concerns have been increasing in the recent times due to online availability of personal data. CRM and similar software store large databases online and these data of customers are accessed by teams around the globe which poses the potential for mistreatment of data. The data in the CRM software and other software's faces security concerns including corporate/competitive espionage, fraud, ID theft, nations-state espionage and unauthorized sales of data to third-party. These issues restrict the growth of CRM software market. For example, CRM software in Bank of America and Citibank were once hacked to steal the user log-in credentials. Social and Mobile CRM are increasingly integrating social media channels into CRM platforms to offer to its full capabilities on every smart device by having a real-time access at any place or time. This integration helps to achieve greater productivity, better customer experience, and access to more relevant information. Advertisers have embraced social media platforms to associate and share with customers for improving products and perceptions. These also help businesses to manage customer grievances, requests, and inquiries. More number of users can access the data using social and mobile CRM. For example, Wells Fargo has implemented social CRM to engage with the customers and improve their availability. Wells Fargo also uses CRM to solve customer queries. In October 2022, RealPage, a US-based real estate software and data company acquired Knock CRM for an undisclosed sum. As a result, RealPage will retain the brand Knock and pursues more business opportunities. Knock CRM is a US-based CRM and performance management platform for residential property management. Asia-Pacific was the largest region in the CRM software market in 2022. North America was the second largest region of the CRM software market report. The regions covered in the CRM software industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the CRM software market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The CRM software market includes revenues earned by entities by offering developing and distributing software that helps to build strong relationships with their customers. It analyzes the customer interactions and automates the activities identified with deals, advertising, and client support throughout the customer lifecycle. It causes the organizations to remain associated with their clients and improve productivity and furthermore helps in streamlining work forms. Some of the CRM software include Agile CRM, Recruit CRM, Sales mate CRM, NetSuite CRM. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The CRM software market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The CRM software market research report is one of a series of new reports from The Business Research Company that provides CRM software market statistics, including CRM software industry global market size, regional shares, competitors with a CRM software market share, detailed CRM software market segments, market trends and opportunities, and any further data you may need to thrive in the CRM software industry. This CRM software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Artificial intelligence (AI) is a simulation of the human intelligence in machines that are programmed to think and behave like humans. AI helps to complete the job quickly and with relatively few errors. The main technology types of artificial intelligence are machine learning, natural language processing, context-aware computing, computer vision and others. Machine learning is an artificial intelligence (AI) program that allows systems to automatically learn and improve from experience without being explicitly programmed. The AI technology is offered through hardware, software and services that are used by healthcare, automotive, agriculture, retail, marketing, telecommunication, defense, aerospace, media and entertainment and other end use industries. The global artificial intelligence market is segmented – 1) By Offering: Hardware, Software, Services 2) By Technology: Machine learning, Natural language processing, Context-Aware Computing, Computer Vision, Other Technologies (Image processing, Speech recognition) 3) By End-user Industry: Healthcare, Automotive, Agriculture, Retail, Marketing, Telecommunication, Defense, Aerospace, Media & Entertainment, Other End-User Industries The global artificial intelligence market size will grow from $56.89 billion in 2022 to $73.38 billion in 2023 at a compound annual growth rate (CAGR) of 29.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market share of the global artificial intelligence is expected to grow to $167.29 billion in 2027 at a CAGR of 22.9%. Growing investment in AI technologies contributed to the growth of the Artificial intelligence market. Many companies are investing in AI technologies or AI start-ups to increase the efficiency of AI software as AI enables them to make more informed decisions and achieve better results. For instance, Microsoft has invested around $1 billion in OpenAI a San Francisco company. The two companies had formed a partnership to develop AI supercomputing technologies on Microsoft's cloud Azure. AI is useful across multiple sectors. For instance, AI can lead to breakthroughs in R&D and diagnostics in healthcare sector, it can help make better forecasts in finance, and in manufacturing, it can increase production controls and efficiency. Therefore, rise in investment in AI technologies due to its advantages in every sector is driving the market for the Artificial Intelligence market. Major players in the artificial intelligence market are Google, IBM, Baidu, Microsoft, Apple Inc., Ipsoft, NVIDIA corporation, Samsung Electronics Co.Ltd., MicroStrategy Inc., Qlik Technologies Inc., Verint Systems Inc. (Next IT Corp), Qualcomm Technologies, Micron Technology, Xilinx Inc., Intel corporation, ARM Holding, Advanced Micro Devices Inc., Huawei Technologies Co.Ltd., SAP, Intel, Salesforce, Brighterion, KITT.AI, IFlyTek, Megvii Technology, Albert Technologies, H2O.ai, Brainasoft and Yseop. The limited number of AI Experts is a major challenge in the Artificial intelligence market. To develop the AI software the company needs AI experts, practitioners, and researchers. According to Tencent, a Chinese multinational technology conglomerate holding company, there are 300k AI researchers and practitioners worldwide, but the market demand is around millions of roles. The limited number of AI experts may harm the market. Automated machine learning is being implemented by many companies. It is quite complicated to apply traditional machine learning models for real-world business problems. The better solution is to use Automated machine learning which allows non-machine learning (ML) experts to use machine learning algorithms without being machine learning wizards. For instance, tools like Google cloud AutoML are used to train custom-made and high-quality ML models with a minimum ML expertise. In January 2020, Apple acquired a Seattle-based start-up xnor.ai for a deal amount of $200 million. The acquisition is expected to strengthen in delivering AI capabilities. Xnor.ai is a US-based designer and developer of hardware and software solutions. Asia-Pacific was the largest region in the artificial intelligence market in 2022. North America was the second largest region in the global artificial intelligence market share. The regions covered in the global artificial intelligence market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the artificial intelligence market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The artificial intelligence market includes revenues earned by entities by offering artificial intelligence software. Artificial Intelligence (AI) is sometimes referred to as machine intelligence. Artificial intelligence is a wide-ranging branch of computer science-related to building smart machines that can perform tasks that require human intelligence. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The artificial intelligence market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence market statistics, including artificial intelligence industry global market size, regional shares, competitors with an artificial intelligence market share, detailed artificial intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence industry. This artificial intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.