Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Men’s Personal Care Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Are the Key Forecast Insights for the Men’s Personal Care Market Growth?
The market size of the men’s personal care industry has notably increased in the past few years. It is projected to rise from $69.45 billion in 2024 to $75.38 billion in 2025, with a compound annual growth rate (CAGR) of 8.5%. The historic growth trend in the Men's Personal Care market has been positive and strong.
What Is the Predicted Industry Size and CAGR of the Men’s Personal Care Market in 2029?
In 2029, the men's personal care market is projected to reach $109.83 billion, expanding at a compound annual growth rate (CAGR) of 9.9%.
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Which Factors Are Driving Growth in the Men’s Personal Care Market?
The key Drivers in the men’s personal care market are:
• Rising consumer interest and utilization of specific grooming products worldwide
• Enhanced attention to personal grooming driven by the availability of suitable personal care products
• Surge in men's skincare routines, contributing to increased demand
• Increase in the purchase of skincare products by men compared to previous years
Which Segment Trends Are Covered in the Men’s Personal Care Market Forecast?
The men’s personal caremarket covered in this report is segmented –
1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Supermarkets/Hypermarkets, Other Distribution Channels
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What Are the Current Market Trends in the Men’s Personal Care Industry?
The key trends in the men’s personal care market are:
• A trend towards developing skincare collections addressing specific skin concerns is emerging.
• Simplifying skincare routines through cohesive products is becoming popular.
• There's an increased focus on fostering regular skincare habits for enhanced grooming and confidence.
• Brands are aiming to create more inclusive self-care routines in grooming culture.
Who are the Key Companies in the Men’s Personal Care Market?
The key players in the men’s personal care market are:
• LVMH Moët Hennessy Louis Vuitton
• Johnson & Johnson
• Procter & Gamble
• Unilever
• L'Oréal
• Henkel AG & Co KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser
• Estee Lauder Companies Inc.
• Baxter of California
• Kao Corporation
• Beiersdorf AG
• Shiseido Company Limited
• The Clorox Company
• Natura & Co
• Bulldog Skincare
• Coty Inc.
• Avon Products Inc.
• Edgewell Personal Care Company
• Revlon Inc.
• L'Occitane International SA
• The Himalaya Drug Company
• Harry's Inc.
• EOS Products LLC
• Every Man Jack
• The Proactiv Company LLC
• The Art of Shaving
• Jack Black LLC
• American Crew
• Kiehl's
• Lab Series Skincare for Men
• Malin+Goetz
• Molton Brown
• Nivea Men
What are the Regional Trends Across the Men’s Personal Care Market?
North America was the largest region in the men’s personal care market in 2024
