Men’s Personal Care Market Report 2026

Men’s Personal Care Market Overview

• Men’s Personal Care market size has reached to $75.38 billion in 2025 • Expected to grow to $119.66 billion in 2030 at a compound annual growth rate (CAGR) of 9.6% • Growth Driver: Surging Consumer Demand For Men's Grooming Products To Drive Market Growth • Market Trend: Innovative Skincare Collections Drive Growth in Men's Personal Care Market • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Men’s Personal Care Market?

The men’s personal care market includes men’s care products for hair, skin and other personal uses and are used for enhancing personality and for personal hygiene. Men’s personal care products include perfumes, deodorants, mouthwashes, hair conditioners, hair gel, and facial products among others. These products are used by men to nourish skin, hair and to look and feel good. The main types of products in men’s care products are skin care products, hair care products, shave care products, fragrances and others. The men’s skin care takes care of condition and the appearance of the skin. They include moisturizers, serums, exfoliators, eye creams, and body lotions. Men’s care products come in two categories namely organic and conventional and can be used by age groups 18-30 years, 31-58 years and 59 and above. The men’s care products are distributed through channels such as online retail stores, convenience stores, specialist retailers, supermarkets/hypermarkets and others.

What Is The Men’s Personal Care Market Growth Forecast?

The men’s personal care market size is expected to see strong growth in the next few years. It will grow to $119.66 billion in 2030 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to increasing demand for multifunctional grooming products, expansion of clean-label and organic categories, rising adoption of personalized grooming solutions, growing e-commerce penetration, increasing focus on premiumization of men’s care. Major trends in the forecast period include rising demand for organic men’s grooming products, increasing focus on skincare among men, growing adoption of premium fragrances, expansion of online men’s care retail, enhanced emphasis on personal hygiene and appearance.

Global Men’s Personal Care Market Segmentation

1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products 2) By Category: Organic, Conventional 3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above 4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Supermarkets/Hypermarkets, Other Distribution Channels Subsegments: 1) By Skin Care Products: Moisturizers, Cleansers and Exfoliators, Sunscreen and Aftershave Balm 2) By Hair Care Products: Shampoo and Conditioner, Styling Products, Hair Treatments 3) By Shave Care Products: Shaving Creams and Gels, Razors and Blades, Post-Shave Balms and Lotions 4) By Fragrances: Eau de Toilette, Eau de Parfum, Body Sprays and Deodorants 5) By Other Products: Body Washes and Scrubs, Oral Care Products, Grooming Accessories

What Is The Driver Of The Men’s Personal Care Market?

The growing consumer inclination for specific grooming products across the globe is significantly contributing to the growth of the men’s personal care market. Grooming refers to the activities that people do to keep their bodies clean and look nice. Personal care products help men to groom themselves and thus increasing focus on grooming has driven the growth of the men’s personal care market. For instance, in June 2024, according to Voyant Beauty, a US-based personal care product manufacturing company, the demand for men's skincare routines has surged by 857% over the past five years, with the market projected to reach $110 billion by 2030. Additionally, 56% of men now purchase more skincare products than they did five years ago. Thus, the rise in inclination of consumers for specific grooming products is supporting the growth of the men’s personal care industry.

What Is The Driver Of The Men’s Personal Care Market?

The growing consumer inclination for specific grooming products across the globe is significantly contributing to the growth of the men’s personal care market. Grooming refers to the activities that people do to keep their bodies clean and look nice. Personal care products help men to groom themselves and thus increasing focus on grooming has driven the growth of the men’s personal care market. For instance, in June 2024, according to Voyant Beauty, a US-based personal care product manufacturing company, the demand for men's skincare routines has surged by 857% over the past five years, with the market projected to reach $110 billion by 2030. Additionally, 56% of men now purchase more skincare products than they did five years ago. Thus, the rise in inclination of consumers for specific grooming products is supporting the growth of the men’s personal care industry.

Global Men’s Personal Care Market Trends and Insights

Major companies operating in the men’s personal care market are developing skincare collection to address unique skin concerns like sensitivity, aging, and hydration. Skincare collection simplify skincare routines by providing cohesive products that work together to improve skin health and appearance, fostering regular skincare habits and enhancing overall grooming and confidence. For instance, in April 2024, Piramal Pharma, an India-based pharmaceutical company, entered the men's grooming market with the launch of the BOHEM product range. The brand aims to shift grooming culture towards more inclusive self-care routines, leveraging scientifically proven ingredients.

What Are Latest Mergers And Acquisitions In The Men’s Personal Care Market?

In June 2023, VLCC Health Care Limited, an India-based beauty and wellness company acquired Ustraa for an undisclosed amount. The acquisition of Ustraa by VLCC Health Care Limited marked its entry into the men’s grooming market, allowing VLCC to leverage Ustraa’s leading position and accelerate its growth by combining Ustraa’s expertise with VLCC’s pan-India offline distribution network and benefiting from Ustraa’s tech and digital capabilities for new-age commerce expansion. Ustraa is an India-based men’s grooming products company that offers a range of products, including beard oil, hair care, and skincare products.

Regional Insights

North America was the largest region in the men’s personal care market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men’s personal care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa The countries covered in the men’s personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Men’s Personal Care Market?

The men’s personal care market consists of revenues earned by entities by providing men’s personal care products such as cleansers and sunscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Men’s Personal Care Market Report 2026?

The men’s personal care market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the men’s personal care industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.