Personal Services Market Report 2026

Personal Services Market Overview

• Personal Services market size has reached to $1365.76 billion in 2025 • Expected to grow to $2036.46 billion in 2030 at a compound annual growth rate (CAGR) of 8.4% • Growth Driver: The Rising Tide Of Personal Care Awareness Fueling The Personal Services Market • Market Trend: Innovative Service Offerings Revolutionizing Personal Services Market • Asia-Pacific was the largest region in 2025 and North America is the fastest growing region.

What Is Covered Under Personal Services Market?

Personal services refer to those agencies that provide physical day-to-day household and individual assistance services to people. Personal services are provided to eligible beneficiaries to help them stay in their own homes and communities rather than live in institutional settings, such as nursing homes. The main types of personal services are personal care services, death care services, dry-cleaning, laundry services, other personal services, and private household services. Personal care services are hands-on services that help a person with essential daily chores that they are unable to do on their own. The different modes include online, and offline and are distributed through various channels such as specialty retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

What Is The Personal Services Market Growth Forecast?

The personal services market size is expected to see strong growth in the next few years. It will grow to $2036.46 billion in 2030 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to increasing adoption of platform-based service delivery, rising focus on elderly and home healthcare services, expansion of app-based personal service ecosystems, growing emphasis on service quality and transparency, increasing demand for flexible service models. Major trends in the forecast period include increasing adoption of on-demand personal services platforms, rising use of digital booking and payment systems, growing demand for home-based care services, expansion of subscription-based personal services, enhanced focus on service personalization.

Global Personal Services Market Segmentation

1) By Type: Personal Care Services, Death Care Services, Dry-Cleaning And Laundry Services, Private Household Services: Other Personal Services 2) By Mode: Online, Offline 3) By Distribution Channel: Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Other Distribution Channels Subsegments: 1) By Personal Care Services: Hair Care, Skin Care, Nail Care, Spa And Massage Services, Other Personal Care Services 2) By Death Care Services: Funeral Homes And Funeral Services, Cemeteries And Crematories, Other Death Care Services 3) By Dry-Cleaning And Laundry Services: Dry-Cleaning Services, Coin-Operated Laundromats, Industrial Laundries, Other Laundry Services 4) By Private Household Services: Home Cleaning Services, Childcare Services, Elderly Care Services, Other Household Support Services 5) By Other Personal Services: Pet Care Services, Wedding Services, Event Planning Services, Personal Coaching And Counseling, Other Miscellaneous Personal Services

What Is The Driver Of The Personal Services Market?

Increasing awareness among people regarding personal care products is expected to propel the growth of the personal services market going forward. Personal care refers to consumer products that are used in personal hygiene and grooming for self-care and beautification. Personal care products are integral to the success of personal services as they improve service quality, enhance client satisfaction, ensure safety and hygiene, and provide opportunities for customization and education. For instance, in 2023, according to Cosmetics Europe, a Belgium-based personal care association, 500 million consumers use personal care products daily to enhance their well-being and protect their health. Additionally, the personal care industry involves approximately USD 31.23 billion (€29 billion) annually to the European economy. Therefore, increasing awareness among people regarding personal care is driving the growth of the personal services industry.

Key Players In The Global Personal Services Market

Major companies operating in the personal services market report are Service Corporation International, Elis SA, Fantastic Sams, Spotless Group Holdings Ltd, Dignity plc, Regis Corporation, Great Clips Inc., Sport Clips Haircuts, Supercuts Inc., Massage Envy Franchising LLC, European Wax Center Inc., Hand and Stone Massage and Facial Spa, Massage Heights Franchising LLC, Elements Massage, PetSmart Inc., Rover Group, Inc., Wag Group Co, Petco Health and Wellness Company Inc., Banfield Pet Hospital, VCA Antech, Inc.

Global Personal Services Market Trends and Insights

Major companies operating in the dry cleaning and laundry services market are increasingly focusing on developing innovative service solutions, such as in-flight laundry services, to enhance customer convenience, improve service accessibility, and provide time-saving options for busy travelers. Innovative laundry services refer to new and creative strategies that laundry businesses implement to differentiate themselves from competitors while offering added value to customers. For instance, in April 2023, Virgin Australia, an Australian airline company, introduced Fly Cleaning, the world’s first in-flight dry-cleaning service, designed to redefine travel convenience and passenger comfort. Fly Cleaning allows passengers to have their clothes professionally cleaned while traveling, eliminating the need for post-trip laundry chores and saving time for travelers. Independent customer feedback and service adoption rates have indicated high satisfaction with this innovative offering, highlighting its effectiveness in enhancing passenger experience. With Fly Cleaning, travelers can maintain fresh and clean attire throughout their journey, addressing a key inconvenience traditionally associated with travel.

What Are Latest Mergers And Acquisitions In The Personal Services Market?

In August 2025, Addus HomeCare Corporation, a US-based healthcare services provider specializing in home-based personal care, home health, and hospice services, acquired Helping Hands Home Care Service for $21.2 million. With this acquisition, Addus aimed to expand its geographic footprint and service density in western Pennsylvania, broadening its personal care, home health, and hospice offerings and strengthening its market presence in the region. Helping Hands Home Care Service Inc is a US-based home care provider that operates multiple locations in western Pennsylvania delivering a continuum of home-based care services, including personal care support, home health, and hospice care to patients in their homes.

Regional Outlook

Asia-Pacific was the largest region in the personal services market in 2025. North America was the second-largest region in the personal services market. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

What Defines the Personal Services Market?

The personal services market consists of revenues earned by entities that provide personal services to individuals, households, and businesses such as beauty salons, diet and weight-reducing centers, spas & massage parlors, funeral homes, and funeral services, cemeteries and crematories, dry-cleaning and laundry services (except coin-operated), photofinishing, parking lots and garages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Personal Services Market Report 2026?

The personal services market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the personal services industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.