Personal Care Services Market Report 2026

Personal Care Services Market Overview

• Personal Care Services market size has reached to $455.13 billion in 2025 • Expected to grow to $713.55 billion in 2030 at a compound annual growth rate (CAGR) of 9.4% • Growth Driver: Population Aging A Catalyst For Personal Care Services Market Growth • Market Trend: Innovative Home Health Care Services Drive Growth In The Personal Care Market • Asia-Pacific was the largest region in 2025 and North America is the fastest growing region.

What Is Covered Under Personal Care Services Market?

Personal care services are hands-on assistance with critical day-to-day activities that a person cannot perform independently. Personal care services are provided to eligible beneficiaries to help stay in their own homes and communities rather than live in institutional settings, such as nursing homes. The main types of personal care services are beauty salons, diet and weight reducing centers, spas & massage, and other personal care services. A beauty salon, sometimes known as a beauty parlor, is a place where men and women can have aesthetic treatments. The different categories include mass, and premium and are distributed through various channels such as specialty retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

What Is The Personal Care Services Market Growth Forecast?

The personal care services market size is expected to see strong growth in the next few years. It will grow to $713.55 billion in 2030 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to increasing demand for premium personal care services, rising focus on customized care experiences, growing urban lifestyle influence, increasing availability of professional service centers, expansion of wellness oriented consumption trends. Major trends in the forecast period include growing demand for professional personal care assistance, increasing focus on wellness and lifestyle management services, rising preference for organized personal care providers, increasing shift toward premium personal care experiences, growing emphasis on personalized care support services.

Global Personal Care Services Market Segmentation

1) By Service Type: Personal Hygiene Assistance, Mobility And Transfer Assistance, Dressing And Grooming Assistance, Feeding And Meal Assistance, Toileting And Continence Care, Companionship And Supervision, Other Services 2) By Gender: Male, Female 3) By Age Group: Below 15, 15-40, Above 40-65, Above 65 Subsegments: 1) By Personal Hygiene Assistance: Bathing Assistance, Oral Care, Skin And Hair Care 2) By Mobility And Transfer Assistance: Bed-To-Chair Transfers, Walking Support, Wheelchair Assistance 3) By Dressing And Grooming Assistance: Clothing Selection Assistance, Dressing Support, Basic Grooming Support 4) By Feeding And Meal Assistance: Meal Preparation Support, Feeding Assistance, Hydration Support 5) By Toileting And Continence Care: Toilet Assistance, Incontinence Care, Catheter And Ostomy Support 6) By Companionship And Supervision: Safety Monitoring, Medication Reminders, Social Interaction Support 7) By Other Services: Errand Assistance, Light Housekeeping, Appointment Accompaniment

What Are The Drivers Of The Personal Care Services Market?

Rising aging population is expected to propel the growth of the personal care services market going forward. Aging population refers to a demographic trend where the proportion of older individuals in a population increases over time. The aging population is rising due to longer life expectancies and declining birth rates, leading to a larger proportion of older individuals in society. Personal care services for the aging population are designed to help older adults maintain independence, improve their quality of life, and support daily living activities. For instance, in July 2024, according to the UK Parliament's House of Commons Library, a UK-based government administration, in 2022, there were 12.7 million people aged 65 or older in the UK, representing 19% of the total population. This number is projected to rise to 22.1 million by 2072, accounting for 27% of the population. Therefore, the rising aging population is driving the growth of the personal care services industry. Increasing awareness among people regarding personal care products is expected to propel the growth of the personal care services market going forward. Personal care refers to consumer products that are used in personal hygiene and grooming for self-care and beautification. Personal care products are integral to the success of personal care services as they improve service quality, enhance client satisfaction, ensure safety and hygiene, and provide opportunities for customization and education. For instance, in 2023, according to Cosmetics Europe, a Belgium-based personal care association, every day, 500 million consumers use personal care products to enhance their well-being and protect their health. Additionally, the personal care industry involves approximately USD 31.23 billion (€29 billion) annually to the European economy. Therefore, increasing awareness among people regarding personal care is driving the growth of the personal care services industry.

Key Players In The Global Personal Care Services Market

Major companies operating in the personal care services market report are Home Instead, Right at Home, Comfort Keepers, CareLinx, Honor, Help at Home, Kindred at Home, Bayada Home Health Care, Interim HealthCare, BrightStar Care, Amedisys, Addus HomeCare, VITAS Healthcare, LHC Group, Trinity Health At Home, Human Touch Home Health Care, FirstLight Home Care, Visiting Nurse Association, AccentCare, Care Advantage

Global Personal Care Services Market Trends and Insights

Major companies operating in the personal care services market are focusing on developing innovative solutions, such as home health care services, to expand their service offerings and meet growing consumer demand for convenience and personalized care. Home health care services refer to a range of medical and non-medical support services provided in a patient's home. For instance, in July 2024, Star Health, an India-based health insurance company, launched Home Health Care services in over 50 cities across India, providing convenient and accessible healthcare directly at patients' doorsteps. This initiative includes collaborations with providers like Care24 and Portea, offering treatments for various ailments such as fever and gastroenteritis. The service features a 100% cashless facility, covering all expenses for nursing, medications, and lab tests without out-of-pocket costs. Patients can easily access these services via a toll-free number or the Star Health Mobile App, ensuring prompt dispatch of medical professionals.

Regional Outlook

Asia-Pacific was the largest region in the personal care services market in 2025. North America was the second-largest region in the personal care services market. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

What Defines the Personal Care Services Market?

The personal care services market consists of revenues earned by entities providing services such as cutting, trimming, shampooing, coloring, waving, or styling hair, body massage, aromatherapy, hydrotherapy, and reflexology, and other related services. Establishments in the personal care services industry include barber shops or hair salons, tattoo parlors, and hair replacement services providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Personal Care Services Market Report 2026?

The personal care services market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the personal care services industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.