The Social Media Analytics Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Social Media Analytics Market?
The market size of the Social Media Analytics Global Market Report 2024 has been witnessing exponential growth. It was projected to increase from $13.83 billion in 2024 to $17.39 billion in 2025, marking a compound annual growth rate (CAGR) of 25.7%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Social Media Analytics Industry?
The Social Media Analytics Global Market is projected to reach $51.25 billion by 2029, with a compound annual growth rate (CAGR) of 31.0%.
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What are the Key Growth Drivers Fueling the Social Media Analytics Market?
The key drivers in the social media analytics market are:
• Heightening concerns over privacy and compliance
• Increasing use of video and visual content analytics
• Adoption of social media analytics in political campaigns
• Rising popularity of emotion and behavioral analytics
Global Market Segmentation: Identifying Major Social Media Analytics Industry Segments
The social media analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
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What are the Emerging Trends Shaping the Future of the Social Media Analytics Market?
The key trends in the low light imaging market are:
• The incorporation of cross-platform analytics is anticipated to shape the future market.
• E-commerce integration is becoming a rising trend in the sector.
• Geospatial and location-based analytics are expected to gain prominence.
• The emergence of niche social platforms and subscription-based analytics services are likely to influence market trends.
Who Are the Top Competitors & Leading Players in the Social Media Analytics Market?
Major companies in the social media analytics market are:
• International Business Machines Corporation
• Google LLC
• Oracle Corporation
• SAS Institute Inc.
• Digimind
• Hootsuite Inc.
• Talkwalker S. A.
• Oktopost Technologies Inc.
• Simplify360 Inc.
• Frrole Inc.
• Heuritech SAS
• Salesforce Inc.
• Adobe Inc.
• Clarabridge Inc.
• Netbase Solutions Inc.
• Brandwatch Limited
• Gooddata Corporation
• Simply Measured Inc.
• Sysomos Inc.
• Sprout Social Inc.
• SAP SE
• Unmetric Inc.
• Rival IQ Inc.
• Meltwater Us Holdings Inc.
• SpreadFast Inc.
• MetaQuotes Software Corp.
• Emplifi Inc. (Socialbakers)
• Sprinklr Inc.
• Synthesio Inc.
• Brand24 Inc.
• Qualtrics LLC
• Cision Ltd.
• Zoho Corporation Pvt. Ltd.
Regional Dominance: Which Area Leads the Global Social Media Analytics Market?
North America was the largest region in the social media analytics market in 2024
