Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Vegan Protein Powder Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Projected Market Size of the Vegan Protein Powder Industry in 2024 and 2025?
The vegan protein powder market size has grown strongly in recent years. It will grow from $4.87 billion in 2024 to $5.2 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to rising awareness of health and fitness, vegetarian and vegan lifestyle trends, increasing concern for animal welfare, growth in the plant-based food industry, and expanding vegan product availability.
What Is the Projected Market Size of the Vegan Protein Powder Market in 2029?
The vegan protein powder market is projected to increase to $7.26 billion in 2029, with a compound annual growth rate (CAGR) of 8.7%.
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What Are the Key Drivers of Vegan Protein Powder Market Growth?
The key drivers in the vegan protein powder market are:
• Significant increase in the vegan population globally
• Growing awareness and interest in vegan lifestyles
• Widespread use of vegan protein powder to fulfill daily protein requirements
• Historical increase in the number of people transitioning to veganism
What Are the Primary Segmentation Categories in the Vegan Protein Powder Market?
The vegan protein powdermarket covered in this report is segmented –
1) By Type: Soy Protein, Spirulina Protein, Wheat Protein, Pumpkin Seed Protein, Hemp Protein, Pea Protein, Rice Protein, Other Types
2) By Age Group: Millennials, Generation X, Baby Boomers
3) By Nature: Organic, Conventional
4) By Distribution Channel: Modern Groceries, Online Retail Or E-Commerce, Natural And Specialty Retail, Pharmacies And Drug Stores, Health Food Stores, Convenience Stores, Other Distribution Channels
5) By Application: Sports Nutrition, Additional Nutrition
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What Are the Major Trends Shaping the Vegan Protein Powder Market in 2025 and Beyond?
The key trends in the vegan protein powder market are:
• Increasing innovation in plant-based protein sources is a rising trend in the vegan protein powder market.
• Major market players are introducing unique plant-based protein sources to maintain their market standing.
• The launch of innovative vegan supplements with a complete amino acid profile is trending.
• Vegan protein powders that blend seamlessly with water, smoothies, and meals without artificial components are becoming increasingly popular.
Who Are the Emerging Players in the Vegan Protein Powder Market?
Major players in the vegan protein powder market are:
• Cargill Incorporated.
• Archer-Daniels-Midland Company
• Abbott Laboratories Ltd.
• Kerry Group plc
• Amway Corporation
• Ingredion Incorporated
• Glanbia plc
• GNC Holdings LLC
• The Scoular Company
• Now Health Group Inc.
• Farbest-Tallman Foods Corp
• MusclePharm Corp
• Nutiva Inc.
• Nutrivo LLC
• True Nutrition
• Transparent Labs LLC
• Nutrex Research Inc.
• Optimum Nutrition Inc.
• Sunwarrior LLC.
• Garden of Life LLC
• Supplement Manufacturing Partners (SMP Nutra)
• Archon Vitamin LLC
• A&B Ingredients Inc.
• The Green Lab LLC
• Naked Nutrition International
• Orgain Inc.
• AGT Food and Ingredients Inc.
• Zywie Ventures Private Limited
• Nuzest IP Pty Limited
• GlobalRidge LLC
Which Regions Are Leading the Growth in the Global Vegan Protein Powder Market?
North America was the largest region in the vegan protein powder market in 2024
