AI In Sports Market Report 2026

AI In Sports Market Overview

• AI In Sports market size has reached to $3.08 billion in 2025 • Expected to grow to $11.03 billion in 2030 at a compound annual growth rate (CAGR) of 29% • Growth Driver: Surge In E-Sports Popularity Fueling The Growth Of The Market Due To Rising Global Engagement In Competitive Gaming • Market Trend: Behaviol Pty Ltd. Launches Groundbreaking Meta11 Fantasy Cricket Tournament With AI-Powered Athletes • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under AI In Sports Market?

AI in sports refers to the process of using artificial intelligence techniques, such as machine learning and computer vision, to improve various aspects of sports performance, training, and fan engagement. It involves the use of algorithms to analyze and process data from various sources, including sensors, video footage, and other sources of information, to provide insights and recommendations to athletes, coaches, and fans. The main types of solutions in AI in sports are software, services, and hardware. Software refers to the programs, data, and instructions that tell a computer what to do and how to do it that encompasses all the intangible components of a computer system, including computer programs, applications, and operating systems. It is used in various games such as football, cricket, tennis, basketball, baseball, and others. It includes cloud and on-premise deployments, and it includes various technologies such as machine learning, natural language processing, computer vision, data analytics, and others. These are used for several applications, including game planning, game strategies, performance improvement, injury prevention sports recruitment, and others.

What Is The AI In Sports Market Growth Forecast?

The AI in sports market size is expected to see exponential growth in the next few years. It will grow to $11.03 billion in 2030 at a compound annual growth rate (CAGR) of 29.0%. The growth in the forecast period can be attributed to integration of AI in coaching decisions, growing use of real-time performance data, demand for personalized fan experiences, expansion of smart stadiums, adoption of predictive analytics in sports recruitment. Major trends in the forecast period include player performance analytics, ai-based injury prevention systems, computer vision for game analysis, wearable sports technology, fan engagement and experience analytics.

Global AI In Sports Market Segmentation

1) By Solution: Software, Hardware 2) By Game Type: Football, Cricket, Tennis, Basketball 3) By Deployment: Cloud, On-Premise 4) By Technology: Machine Learning, Computer Vision, Data Analytics, Other Technologies 5) By Application: Game Planning, Game Strategies, Performance Improvement, Injury Prevention, Sports Recruitment, Other Applications Subsegments: 1) By Software: Analytics Software, Player Tracking Software, Performance Monitoring Software, Video Analysis Software, Game Strategy Software 2) By Hardware: Wearable Devices, Smart Cameras, Sensors, Drones, GPS Devices

What Is The Driver Of The AI In Sports Market?

The increasing popularity of e-sports is expected to propel the growth of the artificial intelligence (AI) in the sports market going forward. E-sports refers to competitive video gaming where players and teams compete in organized digital tournaments. E-sports is rising due to expanding online streaming platforms that make competitive gaming easily accessible to global audiences. Artificial intelligence (AI) in sports is used in e-sports to analyze gameplay data and improve player performance through real-time insights and strategic recommendations. For instance, in December 2023, according to Fusion CPA, a US-based consulting company, approximately 530 million viewers engaged with eSports through platforms such as Twitch, with this number projected to rise to 577 million by 2024. Therefore, the increasing popularity of e-sports is driving the growth of the artificial intelligence (AI) in the sports market.

Key Players In The Global AI In Sports Market

Major companies operating in the AI in sports market are Sportradar AG; Opta Sports; Catapult Group International Ltd.; Trumedia Networks; Synergy Sports Technology; Krossover; FocusMotion; VeoRide Inc.; Athos; Arccos Golf LLC; Kitman Labs; Zone7 Technologies Inc; KINEXON Sports & Media GmbH; Second Spectrum Inc.; Zebra Technologies India Pvt. Ltd.; Stats Perform; ShotTracker Inc.; PlaySight Interactive Inc.; Hawk-Eye Innovations Ltd.; Square Off

Global AI In Sports Market Trends and Insights

Major companies operating in the artificial intelligence (AI) sports market are focusing on technological advancements such as AI-powered athletes, to sustain their position in the market. AI-powered athletes refer to athletes whose performance is monitored and analyzed using artificial intelligence (AI) technology. This information can then be used to optimize training programs, identify areas for improvement, and enhance overall athletic performance. For instance, in September 2023, Behaviol Pty Ltd., an Australia-based company, has launched the first-ever fantasy cricket tournament featuring AI-powered athletes. The tournament, named META11 Fantasy, is the world’s inaugural free-to-play, AI-powered cricket fantasy game. The tournament has been designed to prioritize player well-being and enjoyment and the AI-powered athletes are engineered to adapt and learn, accurately predicting game outcomes and crafting intricate narratives for the characters and their stories

What Are Latest Mergers And Acquisitions In The AI In Sports Market?

In September 2025, Minute Media, a US-based media technology platform, acquired VideoVerse for an undisclosed amount. With this acquisition, Minute Media aims to strengthen its video technology capabilities and expand its presence in the sports media and entertainment ecosystem by integrating advanced AI-driven video solutions into its platform. VideoVerse is an India-based provider of AI-powered sports video technology that enables automated content creation, editing, and distribution for broadcasters, leagues, and digital platforms.

Regional Insights

North America was the largest region in the AI in sports market in 2025.Asia-Pacific is expected to be the fastest-growing region in the global AI in sports market report during the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the AI In Sports Market?

The AI in the sports market consists of revenues earned by entities by providing AI in sports services such as athlete tracking and analysis, injury prevention and rehabilitation, game strategy optimization, broadcast production, and ticketing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in sports market also includes sales of wearable technology devices, smartwatches, fitness trackers, athlete tracking and analysis tools, and AI sports equipment, which are used in providing AI in sports services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the AI In Sports Market Report 2026?

The ai in sports market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the ai in sports industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.