Camping And Caravanning Market Definition
The camping and caravanning market consists of sales of camping and caravanning services and related goods by entities (organizations, sole traders or partnerships) that operate sites to accommodate campers and their equipment, including tents, tent trailers, travel trailers, and RVs (recreational vehicles).
Camping and caravanning is the activity of staying and spending holidays in outdoor camps and caravans with equipment such as cooking utensils, hiking and trekking equipment, and other entertainment goods.
Camping and caravanning service establishments may provide access to facilities, such as washrooms, laundry rooms, recreation halls, playgrounds, stores, and snack bars. This camping and caravanning industry comprises establishments primarily engaged in operating overnight recreational camps, such as children`s camps, family vacation camps, hunting and fishing camps, and outdoor adventure retreats, that offer trail riding, white water rafting, hiking, and similar activities. These establishments provide accommodation facilities, such as cabins and fixed campsites, and other amenities, such as food services, recreational facilities and equipment, and organized recreational activities.
Camping And Caravanning Market Size
The global camping and caravanning market reached a value of nearly $49.9 billion in 2019, having grown at a compound annual growth rate (CAGR) of 5.6% since 2015, and is expected to grow at a CAGR of 7.5% to nearly $66.7 billion by 2023.
Growth in the historic period resulted from cheaper alternative to traditional vacations, rise in disposable income, rapid technological advances and increased aging population and early retirement. Factors that negatively affected growth in the historic period were Natural disasters and availability of other domestic and international tourism alternatives.
Going forward, increasing millennial preference for camping, rising participation in outdoor activities, favorable government initiatives and increasing spend on leisure will drive growth. Factors that could hinder the growth of the camping and caravanning market in the future include travel restrictions, political uncertainties/adversities, climate change effects due to global warming and opposition from NGOs and Greenpeace activists for recreational activities in campgrounds and RV camps.
Camping And Caravanning Market Drivers
The key drivers of the camping and caravanning market include:
The millennial population is driving the camping and caravanning market. Millennials, known as generation Y, are young adults born between 1980 and 2004. By 2020, millennials are expected to take 320 million international trips, a 47% increase from 217 million in 2013. Millennials are predicted to outnumber baby boomers (1946-1964) by almost 22 million by 2030. A large proportion of this population are showing interest in camping, adventure activities and nature exploration. According to the 2018 North American Camping Report, Millennials and Gen Xers accounted for around three-quarters of all campers, with Millennials accounting for 40%. This trend is expected to continue in 2015 to 2019 and is expected to drive the camping and caravanning market.
Camping And Caravanning Market Restraints
The key restraints on the camping and caravanning market include:
Climate Change Effects Due To Global Warming
The camping and caravanning market is expected to be significantly affected by global warming during the forecast period. A major part of this industry is driven by campers and adventure sport enthusiasts visiting destinations whose appeal depends on the natural environment. Climate change poses a serious threat to the appeal of destinations such as hill trails, forests, rivers and lakes. For instance, the Colorado river’s flow has declined by around 16% over the last century and human-caused climate change is one of the major reasons for this decline. This climate change due to global warming is expected to affect various destinations that currently serve as camping sites, and limit the growth of the market going forward.
Camping And Caravanning Market Trends
Major trends influencing the camping and caravanning market include:
Camp Grounds And RV Parks Offering Wi-Fi Facilities
As a result of the modern digital age, campers are giving more importance for internet access while camping. Now-a-days campgrounds and RV parks are offering high speed Wi-Fi and internet amenities for campers. Campgrounds are offering internet access in clubhouses, recreation halls and desktop kiosks. According to the Kampground Survey, there was a substantial growth from the year 2016 to 2018 in the percentage of teens who say that using technology enhances their camping experience. It also reveals that about 83% of all campers bring cell phones when they are camping and 70% of the survey respondents say they go online at least once.
Increased Demand For Glamping
Glamping is gaining popularity because of the luxury and comfort camping experience it offers. It is a blend of glamour and camping and it offers luxurious canvas tents, guides, chefs, butlers and porters in locations such as forests, wildlife sanctuaries and other places of scenic beauty. These temporary structures provide luxury beds, quality rugs, furnishing, modern bathrooms and other amenities. According to Towergate Insurance report, there was a 14% increase in “glamping” term searches on the internet between 2016 and 2017 and around a 56% increase in similar term searches in the UK.
Opportunities And Recommendations In The Camping And Caravanning Market
Opportunities – The top opportunities in the global camping and caravanning market will arise in the recreational and vacation camps segment which will gain $11.3 billion of global annual sales by 2023. The camping and caravanning market size will gain the most in China at $3.8 billion.
Market-trend-based strategies for the camping and caravanning market include offering high speed Wi-Fi and internet amenities for campers, investing in glamping facilities to cater to affluent clients, eco-friendly camping, development in camping equipment design, increased demand for basic camping, adapting to regional preferences and collaborations for wider marketing and advertising to promote services. Player-adopted strategies in the camping and caravanning industry include developing strategic partnerships and collaborations to improve campers’ experience, strengthening business and service offerings through acquisitions, and investing to develop existing and new campgrounds.
Recommendations – To take advantage of the opportunities, The Business Research Company recommends that camping and caravanning companies consider focusing on using digital technologies to enhance user experience, focus on reinvesting, contribute towards sustainability, expand in emerging markets, provide competitively priced services, leverage technology to maximize the reach, and increase focus on commercialized nostalgia.
Camping And Caravanning Market Segmentation
The camping and caravanning market is segmented by type.
The camping and caravanning market can be segmented by type
a) RV (Recreational Vehicle) Parks And Campgrounds
b) Recreational And Vacation Camps
The RV (recreational vehicle) parks and campgrounds market was the largest segment of the camping and caravanning market segmented by type, accounting for $25.44 billion or 51.0% of the total in 2019 and recreational and vacation camps market is expected to be the fastest-growing segment going forward at a CAGR of 9.9%.
The camping and caravanning market is segmented into
North America was the largest region in the camping and caravanning market, accounting for 40.4% of the global market in 2019. It was followed by Western Europe, Asia-Pacific and then the other regions. Going forward, the fastest growing regions in the camping and caravanning market will be Asia-Pacific and Africa, where growth will be at CAGRs of 12.1% and 10.6% respectively. These will be followed by South America and the Middle East, where the markets are expected to grow at CAGRs of 9.6% and 8.9% respectively.
- o North America
- o Western Europe
- o Asia Pacific
- New Zealand
- Hong Kong
- South Korea
- o Eastern Europe
- Czech Republic
- o South America
- o Middle East
- Saudi Arabia
- o Africa
- South Africa
Camping And Caravanning Competitive Landscape
Major Competitors are:
Other Competitors Include:
- • Bourne Leisure Holdings Limited
- • Sun Communities
- • Equity Lifestyle Properties
- • Parkdean Holidays Limited
- • Kampgrounds Of America, Inc.
- • European Camping Group
- • Jellystone Park
- • Discovery Parks Private Limited
- • Siblu
- • Normandy Farms
- • Top Parks
- • Ellevacanze
- • Alaskan Anglers RV Park
- • Duncans Mills camping club
- • The Golden Nugget RV Park
- • Camping Pod Lasem
- • Zion River Resort
- • Fallen Rock RV Parke & Campground
- • Camping Flamboyant
- • Prefab Caravan
- • Banyan Tree Al Wadi
- • Glamp-Inn
- • Easycamp
- • Koppisol Holiday Resort
- • Elangeni Holiday Resort
- • Mbizi Game Lodge & Spa
- • Green Fountain Caravan Resort
- • George Country Resort
- • Keurbooms Lagoon Caravan Park
- • Queensburgh Caravan Park
- • Victoria Bay Caravan Park