Curling Irons Market Report 2026

Curling Irons Market Overview

• Curling Irons market size has reached to $4.37 billion in 2025 • Expected to grow to $7 billion in 2030 at a compound annual growth rate (CAGR) of 9.9% • Growth Driver: Elevated Demand For Hair Grooming Products Fuels Growth In The Curling Irons Market • Market Trend: Advancements In Automated Hair-Styling Technologies • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Curling Irons Market?

Curling iron refers to a rod, usually of metal, used to change the structure of hair using heat. These may vary by diameter, material, the shape of a barrel, and type of handle. The curling iron is used on hair for making curls or waves on hair and is used to creating different styles of curls. The main types of curling irons are curling tongs, curling wands, and other products. Curling tongs refer to a device with a long metal part that is heated to curl hair. The technologies involved are corded, cordless, and hybrid. These are used in household and commercial and are distributed through hypermarkets or supermarkets, convenience stores, specialty stores, discount stores, independent small stores, multi-brand stores, online retailers, and other channels.

What Is The Curling Irons Market Growth Forecast?

The curling irons market size is expected to see strong growth in the next few years. It will grow to $7 billion in 2030 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to increasing preference for smart and sensor-enabled styling devices, rising demand for sustainable and energy-efficient appliances, expansion of online beauty retail, growing influence of social media styling trends, increasing demand for premium hair styling tools. Major trends in the forecast period include increasing demand for temperature-controlled styling tools, growing adoption of cordless curling irons, rising use of ceramic and tourmaline barrels, expansion of compact and travel-friendly designs, enhanced focus on hair damage prevention.

Global Curling Irons Market Segmentation

1) By Product Type: Curling Tongs, Curling Wands, Other Products 2) By Technology: Corded, Cordless, Hybrid 3) By Application: Household, Commercial 4) By Distribution Channel: Hypermarkets Or Supermarkets, Convenience Stores, Specialty Stores, Discount Stores, Independent Small Stores, Multi-Brand Stores, Online Retailers, Other Channels Subsegments: 1) By Curling Tongs: Clip Curling Tongs, Automatic Curling Tongs 2) By Curling Wands: Classic Curling Wands, Adjustable Curling Wands 3) By Other Products: Multi-Styler Tools, Travel-Sized Curling Irons

What Is The Driver Of The Curling Irons Market?

The increasing use of hair grooming products is expected to propel the growth of the curling irons market going forward. Hair grooming products refer to the products used to groom the hair and make the appearance clean and neat. Curling irons are helpful in grooming by making the appearance clean and neat in different ways, such as rolling a person's hair into curls, straightening hair, or warm hair for easier styling. For instance, in August 2023, according to the POSSolutions, an Australia-based company that offfers point of scale software products, overall, women in Australia spend a whopping $15 billion each year on grooming products, while men spend a still-impressive $7 billion. Therefore, the increasing use of hair grooming products is driving the curling irons industry.

Key Players In The Global Curling Irons Market

Major companies operating in the curling irons market include Koninklijke Philips N. V., Conair Corporation, Helen of Troy Limited, Spectrum Brands Inc., Revlon Inc., Lunata Beauty, Geloon, Panasonic Corporation, Remington Products Company LLC, Sultra Corporation, TESCOM Corporation, VAV Professional Hair Care, BaBylissPRO, Bed Head, Hot Tools, InStyler, John Paul Mitchell Systems, Jose Eber, Kiss Products Inc., L'ange Hair LLC, NuMe Products Inc., Paul Mitchell, Rusk Hair, SalonTech, T3 Micro, Xtava LLC, Hot Tools Professional

Global Curling Irons Market Trends and Insights

Major companies operating in the curling irons market are focusing on developing advanced solutions, such as automatic styling tools, to enhance user convenience, reduce styling time, and improve overall hair-care outcomes. Automatic styling tools refer to hair appliances that use built-in rotating or curling mechanisms to shape hair with minimal manual effort, offering consistent curl formation, multiple heat settings, and smart safety features that simplify the styling process. For instance, in November 2023, Beurer GmbH, a Germany-based consumer-appliance company, launched the HT 75 Automatic Curling Iron, a modern curling tool combining ease of use, advanced materials, and tech-driven styling. Designed to provide both efficiency and hair protection, the device features multiple temperature settings, ceramic and tourmaline coatings to reduce frizz and add shine, and a smart timer that signals when curls are ready, improving overall styling precision and convenience.

What Are Latest Mergers And Acquisitions In The Curling Irons Market?

In October 2024, The Beachwaver Co., a US-based hair care and styling tools company, partnered with Target to expand the availability of its hair tools and hair care products by making them accessible in Target stores nationwide and online at Target.com. With this collaboration, The Beachwaver Co. and Target aim to broaden product accessibility and simplify the shopping experience to improve consumer convenience and product discovery, increase market reach and retail presence, and support business growth and scalability. Target Corporation is a US-based retail company that specializes in large-scale general merchandise and grocery retailing with an established nationwide physical and online network.

Regional Insights

North America was the largest region in the curling irons market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Curling Irons Market?

The curling iron market consists of sales of curling iron made up of ceramic, tourmaline, and titanium. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Curling Irons Market Report 2026?

The curling irons market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the curling irons industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.