Online microtransactions are in-game purchases of virtual items for small amounts of money. The main types of online microtransactions are in-game currencies, random chance purchases, in-game items, and expiration. In-game purchases are items or points purchased by a player for use within a virtual world to improve a character or enhance the playing experience. The various model involved are prepay model, postpay model, and others and are used in mobile, console and PCs. The online microtransaction market research report is one of a series of new reports from The Business Research Company that provides online microtransaction market statistics, including online microtransaction industry global market size, regional shares, competitors with an online microtransaction market share, detailed online microtransaction market segments, market trends and opportunities, and any further data you may need to thrive in the online microtransaction industry. This online microtransaction market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global online microtransaction market size will grow from $67.94 billion in 2022 to $76.66 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global online microtransaction market size is expected to grow to $117.95 billion in 2027 at a CAGR of 11.4%. The expansion of the gaming industry is to act as a major driver for the development of the online microtransaction market. Online microtransaction uses real money to gain access to currency in-game or virtual items, which improves the gaming experience of the player. According to Ernst & Young Global Limited’s report published in 2019, the global games market is expected to reach $ 196.0 billion by the end of 2022, growing at a CAGR of 10.0%. Moreover, in January 2022, according to an article published by Entertainment Software Association, a US-based trade association of the video game industry, in the United States, total consumer spending on video games reached $60.4 billion in 2021, an increase of 8% from the previous year. Spending on content as a whole increased by 7% from 2020 to $51.7 billion in 2021. Hardware saw a 14 percent increase, reaching $6.1 billion. Spending on accessories by consumers increased by 2% to $2.7 billion. Therefore, the growth of the gaming and video gaming industry is expected to propel the revenues for online microtransaction market in the near future. Stringent regulations imposed on the microtransactions are projected to limit the market growth during the period. For instance, in July 2022, according to an article published by the Government of UK, in September 2020, Department for Digital, Culture, Media & Sport (DCMS) issued a call for information regarding loot boxes in video games because to worries that they can be harmful. It was created in conjunction with our examination of the Gambling Act. Evidence from a variety of sources has been gathered in response to the call for evidence. Therefore, stringent regulations imposed by the government on setting the limit of transactions is to have an adverse effect on the growth of the online microtransactions market over the forecast period. The companies adopting new loot box policies in order to adhere to the guidelines of the U.S. game industry trade group, the Entertainment Software Association is a major trend in the online microtransaction market. Companies such as Microsoft, Nintendo, and Sony are planning to have new policies by the end of 2020. Consequently, the players aiming to adopt new disclosure policies of a loot box is the latest trend shaping the growth of the online microtransactions market. In April 2020, Riot Games, an American video game developer, publisher, and esports tournament organizer, acquired Hypixel Studios Inc. for an undisclosed amount. This acquisition represents the expansion of a long-standing relationship, with Hypixel Studios gaining access to Riot Games’ experience in developing and publishing acclaimed, player-focused games. Hypixel Studios Inc., a Canada-based computer game developer. Major players in the online microtransaction market are SmileGate (CrossFire); Riot Games, Inc.; Nexon Co., Ltd.; Wargaming.net; NCSoft; Activision Blizzard Inc.; Electronic Arts Inc.; Valve Corporation; Tencent Holdings Ltd.; NetEase Inc.; Microsoft Corp.; GungHo Online Entertainment Inc.; CyberAgent Inc.; The Walt Disney Co.; Ubisoft Entertainment; Niantic Inc.; and Take-Two Interactive. The Asia-Pacific was the largest region in the online microtransaction market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global online microtransaction market report during the forecast period. The regions covered in the global online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the online microtransaction market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The online microtransaction market includes revenues earned by entities by providing in-game virtual goods. Microtransactions often appear in free-to-play games that do not have any cost for downloading the game and only include the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game. In-game purchases are items or points a player purchases for use within a virtual world to improve a character or enhance the playing experience. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global online microtransaction market is segmented - 1) By Type: In-Game Curriencies, Random Chance Puchases, In-Game Items, Expiration 2) By Device: Mobile, Console, PC 3) By Model: Prepay Model, Postpay Model, Other Models

Browser games refer to the games that are played entirely in a web browser, not on a video game console or another device. The main types of browser games are mobile games, pay-to-play games, free-to-play games, pay-in-play games. Pay-to-play games refers to online games that require a fee to access. The various operating system involved are IOS; android and window that are used in smartphone and tablet, PC, TV, other. The browser games market research report is one of a series of new reports from The Business Research Company that provides browser games market statistics, including browser games industry global market size, regional shares, competitors with a browser games market share, detailed browser games market segments, market trends and opportunities, and any further data you may need to thrive in the browser games industry. This browser games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global browser games market size will grow from $7.91 billion in 2022 to $8.26 billion in 2023 at a compound annual growth rate (CAGR) of 4.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global browser games market size is expected to grow to $9.42 billion in 2027 at a CAGR of 3.3%. Rapid increase in the number of active gamers across the world is driving the browser games market. The active gamers across the world are increasing due to increase in gaming devices, internet penetration, technological advancements, and popularity of online games. The rise in number of active gamers will create a huge demand for browser games as they are online games and mostly played for free, providing entertainment. According to data from League of Betting, the number of online gamers is expected to reach 1 billion by 2024 from 877 million in 2020. Therefore, the rapid increase in the number of active gamers across the world is expected to drive the browser games market. The frustration of the gamers due to slow downloads is the major restraining factor in the browser games market. The amount of time it takes to download games has been reported as the biggest issue worldwide, with 33.8 percent pointing this as their key issue. Experienced gamers are the most worried with download speed, with over 41% of ambitious professional and experts pointing this out as their primary concern because experienced gamers are more likely to play more complex games requiring larger downloads, download performance has a greater effect on their gaming experience. For example, according to a 2020 survey of 5,000 gamers published in November 2020 by Edgio Inc. (Limelight), an American IT service management company, 33% of all gamers are often frustrated by slow download speeds with 58% of expert level gamers experiencing frustration. Therefore, the frustration of the gamers due to slow downloads is expected to hamper the growth of the browser games market. Companies in the browser gamers market are focusing on the technologies such Augmented Reality (AR) and Virtual Reality (VR) to improve gaming experience and offer better products. For instance, in April 2022, Niantic Labs, a developer of Pokemon Go game, launched its newest game in development, Peridot, featuring AR creatures. In addition, in January 2022, AR’s Games, an Italian gaming firm announced that it is set to launch the world’s first artificial intelligence-based augmented reality video game.. This game combines artificial intelligence and augmented reality to develop a first-person shooting game made with real people. It is named The Real Tournament, and made exclusively for mobile devices. In September 2020, Microsoft Corporation, a USA based technology company acquired ZeniMax Media for $7.5 billion in cash. Through this acquisition Microsoft will grow from 15 to 23 creative studio teams and will be adding Bethesda's franchises to Xbox Game Pass. ZeniMax Media, an American video game holding company based in Rockville, Maryland. Major players in the browser games market are King Digital Entertainment, NCSOFT, GungHo Online, Zynga, Tencent, Microsoft, Activision Blizzard Inc., Sega, Sony Corporation, Peak Games, Gree, Electronics Arts, Arkadium, Playdom, Fun Technologies, Bwin, Riot Games, Giant Interactive, Ubisoft, Valve, Electronic Arts, Nintendo, Square Unix, Bluepoint Games, Failbetter Games, Midway, Westwood Studios, TakeTwo Interactive, DeNa, Nexon and Shanda. Asia-Pacific was the largest region in the browser games market in 2022. North America was the second largest region in the global browser games market. The regions covered in the global browser games market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the browser games market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The browser games market includes revenues earned by entities by providing design, documentation, installation and support services, and producing and distributing browser games. Browser can be played on smartphones, tablets, PCs, and TVs using a browser. Online or browser games refer to games played over some computer network, most frequently, the internet. Online games can range from plain text games to games that combine complex graphics and virtual worlds populated simultaneously by several players. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global browser games market is segmented - 1) By Type: Mobile Games, Pay-to-Play Games, Free-to-Play Games, Pay-in-Play Games 2) By End User: Smartphone and Tablet, PC, TV, Other End-Users 3) By Operating System: IOS, Android, Windows

A video game is a computerized game that can be played on devices such as personal computers (PCs), mobile phones, or gaming consoles. The main types of video game software are browser games, PC games, smart phone/tablet games and console games. A browser game is a computer game played online using a web browser over the internet. The various genre includes action, adventure, role playing, simulation, strategy, sports and others and are played by male and female end users. The video game software market research report is one of a series of new reports from The Business Research Company that provides video game software market statistics, including video game software industry global market size, regional shares, competitors with a video game software market share, detailed video game software market segments, market trends and opportunities, and any further data you may need to thrive in the video game software industry. This video game software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global video game software market grew from $228.1 billion in 2022 to $260.83 billion in 2023 at a compound annual growth rate (CAGR) of 14.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The video game software market is expected to grow to $431.73 billion in 2027 at a CAGR of 13.4%. The video game software market was mainly driven by rapid growth in emerging markets in the forecasted period. The International Monetary Fund (IMF)stated that the global GDP growth was 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices after a significant decline in the historic period is further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Stable economic growth is expected to increase investments in the end-user markets, thereby driving the market during the forecast period. Games as a service is a software delivery method where a vendor generally hosts a gaming application in a remote server and customers can access it through the internet, also known as cloud gaming. Many game developers are providing their content through a subscription-based model, and are allowing customers to purchase additional content or features through micro transactions. This includes new in-game items, weapons, clothing, or other gear for the player's character along with in-game currency and rewards. This business model provides a continuous revenue stream for the gaming companies instead of limiting the revenues to one-time purchases. Major companies providing games as a service include Activision and Blizzard Entertainment. In January 2022, Microsoft Corporation, a US-based technology company announced its plan to acquire Activision Blizzard Inc. for $68.7 billion. The acquisition is expected to accelerate Microsoft's gaming business growth across mobile, PC, console, and cloud platforms, as well as provide building blocks for the metaverse. Activision Blizzard Inc. is a US-based video game holding company. Major companies in the video game software market include Microsoft, Tencent Holdings Co Ltd., Nintendo Co Ltd., Sony Corp, Netease Inc., Electronic Arts, Google, Financière de l'Odet, Take-Two Interactive and Bandai Namco Holdings Inc. Asia-Pacific was the largest region in the global video game software market in 2022. North America was the second largest region in video game software market. The regions covered in the video game software market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the video game software market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The video game software market includes revenues earned by entities by providing design, documentation, installation and support services, and producing and distributing video games. This also includes companies solely involved in designing and developing or publishing only. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global video game software market is segmented - 1) By Type: PC Games, Browser Games, Smart Phone/Tablet Games, Console Games 2) By Genre: Action, Adventure, Role Playing, Simulation, Strategy, Sports, Other Genres 3) By End User Sex: Male, Female Subsegments Covered: Online Microtransaction, Digital PC Games, Physical PC Games

A smartphone/tablet games refer to the game designed for mobile devices, such as smartphones and tablets. The main types of smartphone/tablet are shooter, action, sports games, role-playing, adventure, racing, fighting, strategy, others. A role-playing game is a game in which gamers take on the responsibilities of fictional characters. The different applications include iOS user, android user. The smartphone/tablet games market research report is one of a series of new reports from The Business Research Company that provides smartphone/tablet games market statistics, including smartphone/tablet games industry global market size, regional shares, competitors with a smartphone/tablet games market share, detailed smartphone/tablet games market segments, market trends and opportunities, and any further data you may need to thrive in the smartphone/tablet games industry. This smartphone/tablet games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global smart phone/tablet games market size will grow from $65.52 billion in 2022 to $79.76 billion in 2023 at a compound annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global smart phone/tablet games market size is expected to grow to $165.5 billion in 2027 at a CAGR of 20.0%. Rapid increase in the availability of affordable gaming smartphones/tablets in the market is supporting the smartphones/tablet gaming industry. The new affordable gaming mobile/tablet devices are better than the previous generation devices in terms of cost and performance that makes the games run in better FRP (Frames Per Second) providing an enhanced gaming experience. For example, many Chinese smartphones have entered into the market under $500 range which are offering technologically advanced gaming experience like Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320) and others. The major roadblock to this booming industry is the illegal downloads and pirated versions of the games, thereby causing serious concerns for the original developers of the game. The revenue loss is significantly high due to illegal downloads, as people never pay to the original developers of the game. For example, Subway Surfers, one of the most popular games may have lost close to $91 million due to pirated versions. Augmented Reality (AG) and Virtual Reality (VR) are the two new technologies that are positively impacting the smartphone/tablet games market. Both the technologies offer exciting gaming experiences to the users. Augmented reality gaming combines visual and audio content with the user's current environment in real time, thereby making them enjoy the unique gaming experience. Whereas the Virtual reality games apply three-dimensional (3-D) artificial environment to the computer games. These two technologies have been appreciated by the gaming community, proven by the rise in AR and VR based games downloads. For example, In November 2021, Niantic announced opening its Lightship AR platform to the developers. It is mainly offering the Lightship Augmented Reality Developer Kit to developers who want to create real-world metaverse concepts. In October 2021, Zynga, a US-based social game developer acquired StarLark for an undisclosed amount. This acquisition will expand Zynga’s international presence by establishing it in China with access to the creative talent pool. StarLark is a China-based Mobile Game Developer. Major players in the smartphone/tablet games market are Tencent Hold, Sony, Electronic Arts, Nintendo, Netmarble, CyberAgent, Mixi, Zynga, Supercell, Machine Zone, King Digital Entertainment, Com2uS, Niantic, Bandai NamCo., Nexon, Square Enix, Warner Bros, Pocket Games, Playrix, IGG, Miniclip, NCSOFT, Peak Games, Jam City, NetEase, Glu Mobile, Gameloft, Rovia, Ubisoft and Epic Games. Asia-Pacific was the largest region in the smartphone/tablet games market in 2022. North America was the second largest region of the global smart phone/tablet games market. The regions covered in the global smartphone/tablet games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the smartphone/tablet games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The smartphone/tablet games market consists of sales of games that can only be played on smartphones or tablets. The revenue for these companies is generated from the in-app purchases, in-game advertisements (such as google AdSense, Ad-Mob, Media.net etc.), sponsorships and sales of merchandise. The main types of smartphone/tablet games are shooter, action, sports games, role-playing, adventure, racing, fighting, strategy and others. A shooter game are the action video games where the focus is almost entirely on the defeat of the character's enemies using the weapons given to the player. The devices used include smartphone and tablet and used by iOS user and android user. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global smartphone/tablet games market is segmented - 1) By Game Type: Shooter, Action, Sports Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Other Game Types 2) By Application: iOS User, Android User

Console games are a form of interactive multimedia software that use a video game console to deliver an interactive multimedia experience through a TV or other display device. The main types of console games are digital console games, online/microtransaction console and physical console games. A digital console games are the games that are played on an interactive electronic device such as consoles and computers. The devices used are TV, computer/PC, system consoles and are used in playing games such as shooter, action, sport games, role-playing, adventure, racing, fighting, strategy, others. The console games market research report is one of a series of new reports from The Business Research Company that provides console games market statistics, including console games industry global market size, regional shares, competitors with a console games market share, detailed console games market segments, market trends and opportunities, and any further data you may need to thrive in the console games industry. This console games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global console games market size will grow from $73.01 billion in 2022 to $80.47 billion in 2023 at a compound annual growth rate (CAGR) of 10.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global console games market size is expected to grow to $113.17 billion in 2027 at a CAGR of 8.9%. The major driving force for the console games market is the rapid increase in the number of active gamers across the world. The number of the gamers is expected to reach 2.73 billion by 2021. According to Nielsen, 64% of the general population in the USA are gamers. Esports viewers would also significantly contribute to the growth of console games market as around 557 million people watched Esports in 2021. There has been a rapid growth in the mobile/tablet gaming owing to introduction of new smart phones/tablets with enhanced features to play video games without having to connect an external device/console. For example, the ease of using a mobile phone for multiple purposes such as messaging, internet use, and gaming has led to the maximum adoption of mobiles without having to sit in a fixed location with an external console device. Due to the mobility offered by mobile/tablet based games, console games market may decline. According to the recent data from GMM, mobile gaming segment was close to 47% of the total revenue of the global games market and is further increasing at a strong growth posing a significant threat to the console games market. Console video game developers are adopting to subscription-based gaming. For example, Xbox Live and PlayStation Plus provide licenses for a few games on monthly rotation basis. The first major subscription program by EA was the EA Access on Xbox One which offered discounts on EA games, a limited number of hours of pre-release play, and a vault of back catalog offerings. Microsoft released a Netflix-style offering called Game-Pass, for its first-party games and a number of titles from third-party developers and publishers. A majority of parents around the world are concerned about children being exposed to inappropriate content via video games, therefore, a few regulatory actions have been taken up to standardize the age ratings online. The Entertainment Software Rating Board (ESRB) provides ratings for video games and apps so parents can make informed choices. Majority of the retailers in across North America carry an ESRB rating. In January 2022, Microsoft Corporation, a US-based technology company announced its plan to acquire Activision Blizzard Inc. for $68.7 billion. The acquisition is expected to accelerate Microsoft's gaming business growth across mobile, PC, console, and cloud platforms, as well as provide building blocks for the metaverse. Activision Blizzard Inc. is a US-based video game holding company. Major players in the console games market are Tencent Games, Sony Interactive Entertainment, Microsoft Studios, Activision Blizzard, EA, Nintendo, Take-Two Interactive, Rockstar, Ubisoft, Valve Corporation, 2K Games, Gameloft, Naughty Dog, Capcom, Mojang, Square Enix, Sega, Bethesda Game Studios, BioWare, Epic Games, Game Freak, Insomniac Games Inc., Infinity Ward, Bandai Namco Entertainment, Gearbox Software, Midway, LucasArts, Telltale Games and Gamefreak. The Asia-Pacific was the largest region in the console games market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global console games market report during the forecast period. The regions covered in global console games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the console games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The console games market consists of sales of console games that include digital console games, online/micro-transaction consoles, and physical console games. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global console games market is segmented - 1) By Type: Digital Console Games, Online/Microtransaction Console, Physical Console Games 2) By Application: Shooter, Action, Sport Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Other Applications 3) By Device: TV, Computer/PC, System Consoles

OTT (over-the-top) is a method of offering television and film material through the internet at the consumer's request and to meet their specific needs. The main types of devices in OTT streaming are smartphones, smart TVs, laptops, desktops and tablets, gaming consoles, set-top boxes, and others. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different revenue sources include AVOD, SVOD, TVOD, others and involve various user types such as commercial, personal. It is used in several sectors including E-commerce, media, and entertainment, education and training, it and telecom, health and fitness, others. The over the top content (OTT) streaming market research report is one of a series of new reports from The Business Research Company that provides over the top content (OTT) streaming market statistics, including over the top content (OTT) streaming industry global market size, regional shares, competitors with a over the top content (OTT) streaming market share, detailed over the top content (OTT) streaming market segments, market trends and opportunities, and any further data you may need to thrive in the over the top content (OTT) streaming industry. This over the top content (OTT) streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global OTT streaming market size will grow from $149.34 billion in 2022 to $171.99 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global OTT streaming market size is expected to grow to $302.67 billion in 2027 at a CAGR of 15.2%. With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in a video on streaming and pay-per-view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period. The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT (Over-The-Top) streaming market. Streaming live TV channels leads to the OTT players’ bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2022, digital video piracy is costing the US economy between $29.2 and $71 billion each year. Even though Digital Rights Management (DRM), allowing copyright owners to decide how and by whom their copyright can be accessed, has always been the go-to-choice for delivering content securely and preventing piracy, the fact remains that it is often not sufficient. Motivated attackers also find ways to get information published. Therefore, the threat from piracy and illegal streaming is expected to limit the growth of the OTT streaming market. Streaming on 4K televisions is a key trend in the OTT (Over-The-Top) streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched its first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K. In November 2021, Fubo TV, a US-based television streaming company, acquired Molotov for an undisclosed amount. The acquisition would provide the company an extended footprint in the European market. Molotov is a French television streaming company. Major players in the OTT streaming market are Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten, and YouTube. Asia-Pacific was the largest region in the OTT market in 2022. Middle East is expected to be the fastest-growing region in the global OTT streaming market during the forecast period. The regions covered in the over the global OTT streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the OTT streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The over the top content (OTT) streaming market includes revenues earned by entities by providing content/video streaming services through the internet. It includes the streaming services of T movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children’s programs, art, sports programs, documentaries, animated cartoons, and instructional videos. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, and Amazon among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global OTT streaming market is segmented - 1) By Device Type: Smartphones, Smart TV's, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Other Devices 2) By Revenue Source: AVOD, SVOD, TVOD, Other Revenue Sources 3) By User Type: Commercial, Personal 4) By End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness, Other End Users

A computer is an electronic machine or device that follows instructions from software or hardware programs to conduct procedures, computations, and operations. It can accept (input) data, process it, and generate output. The main types of computers are PCs, laptops, tablets and other computers. A PC is a multi-purpose, cost-effective computer that is designed for an individual user. These are distributed through business-to-business (B2B) and business-to-consumer (B2C) channel and are implemented in various areas such as household and commercial applications. The computers market research report is one of a series of new reports from The Business Research Company that provides computers market statistics, including computers industry global market size, regional shares, competitors with a computers market share, detailed computers market segments, market trends and opportunities, and any further data you may need to thrive in the computers industry. This computers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global computers market grew from $414.6 billion in 2022 to $449.02 billion in 2023 at a compound annual growth rate (CAGR) of 8.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The computers market is expected to grow to $604.75 billion in 2027 at a CAGR of 7.7%. The computer market is expected to be aided by rapid growth in investments in smart city projects in many countries globally. Smart city technologies use information and communication technologies to efficiently manage and operate urban services, including transportation systems, water supply and law and order. These technologies are enabled through IoT technology. IoT is a convergence of computing devices, mechanical and digital objects. This system facilitates the transfer of data over a network without human interaction and minimal human-to-computer interaction. Smart cities use computers and related hardware, thereby benefitting the companies operating in this market. APG Algemene Pensioen Groep N.V. announced an investment of €250 million in “Smart City Infrastructure Fund”, for the development of smart city projects across North America, Europe, Australia and other major urban areas in the world. The concept of smart cities is becoming more popular in developing nations too. For instance, more than 1,000 smart city pilot projects are either ready for or are under construction globally and around 500 of these projects are in China. Interest rates are expected to increase in developed nations, particularly the USA and Europe, between 2019 and 2022, making it harder and more expensive for companies manufacturing computers. The computer market is characterized as requiring fair amount of capital funds to operate, renovate, innovate and expand business. Therefore, changes in the economy such as changes in interest rates are expected to greatly affect the profit margins, cost structures and expansion strategies of the companies in the cloud services market. For instance, the USA Federal Reserve is expected to increase interest rates in 2021. This will in turn hinder the operation and expansion of businesses in the cloud services market. The Internet of Things (IoT) is emerging as the next big trend in the computer market with the ability to create an impact across the business spectrum. The Internet of Things merged the physical and online worlds to open up a host of opportunities for companies, governments, and consumers. The IoT is a complex ecosystem with multiple players such as device vendors, communication service providers, software vendors, and IT service providers. For example, the August Smart Lock uses the Internet of Things platform to automatically lock and unlock the front door of a user’s residence and can also remotely grant access to guests, friends or staff. In August 2020, Sharp Corporation, a Japan-based company that designs and manufactures electronic products, completed the acquisition of Toshiba’s laptop business for an undisclosed amount. Sharp had earlier acquired an 80.1% stake from Toshiba, and now it has acquired the remaining 19.1% of shares from Toshiba. Toshiba is a Japanese multinational engineering and electronics conglomerate corporation. Major companies in the computers market include Apple, Samsung Electronics Co., Ltd., HP, Pegatron Corp, Quanta Computer, Lenovo Group Limited, Inventec Corp, Microsoft, Dell Technologies Inc. and Hon Hai Precision Industry. Asia-Pacific was the largest region in the computers market in 2022. North America was the second largest region in computers market. The regions covered in the computers market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the computers market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The computers market consists of sales of computers which are programmable electronic devices designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these operations. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global computers market is segmented - 1) By Type: PCs, Laptops, Tablets, Other Computers 2) By Application: Household, Commercial 3) By Distribution Channel: Business-To-Business (B2B), Business-To-Consumer (B2C)

Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The main type of information technology (IT) are IT services, computer hardware, telecom, and software products. Computer hardware is the physical components that a computer system requires to function and encompasses everything within a PC or laptop. The services are used by large, small, and medium enterprises of financial services, retail and wholesale, manufacturing, healthcare and others. The information technology (IT) market research report is one of a series of new reports from The Business Research Company that provides information technology (IT) market statistics, including information technology (IT) industry global market size, regional shares, competitors with information technology (IT) market share, detailed information technology (IT) market segments, market trends and opportunities, and any further data you may need to thrive in the information technology (IT) industry. This information technology (IT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global information technology market grew from $8179.48 billion in 2022 to $8852.41 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The information technology market is expected to grow to $11995.97 billion in 2027 at a CAGR of 7.9%. The demand for cloud computing services is expected to drive the demand for IT services during the forecast period. In the cloud computing model, data is stored on the internet by a cloud computing provider, who manages and operates data storage as a service. Many companies are now choosing applications hosted in the cloud for their day-to-day operations. For example, according to statistics provided by hostingtribunal.com, 60% of computing workloads were running in the public cloud in 2019. Similarly, 94% of enterprise workloads are expected to be processed by cloud data centers in 2021. Companies are also opting for cloud-based data storage, thus boosting the demand for IT services. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the information technology market in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity, with countries entering a state of 'lock down,' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the information technology market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software publishers would open source software that was not making money, but now companies are open sourcing software to increase their presence and share in the market. Supabase, a YC-incubated startup that offers developers an open-source alternative, announced that it had raised a $6 million in funding to create new open-source tools. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology market. The regions covered in the information technology market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology market. The regions covered in the information technology market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The information technology (IT) market consists of revenues earned by entities by providing IT services such as computer networking, broadcasting, systems design services and information distribution technologies like television and telephones and other equipment used during the process. The market value includes the value of related goods sold by the service provider or included within the service offering. The information technology market also includes sales of computers, computer peripherals and telecommunications equipment which are used in providing IT services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global information technology market is segmented - 1) By Type: IT Services, Computer Hardware, Telecom, Software Products 2) By Organization Size: Large Enterprise, Small and Medium Enterprise 3) End User Industry: Financial Services, Retail & Wholesale, Manufacturing, Healthcare, Other End User Industries Subsegments Covered: Hardware Support Services, Software And BPO Services, Cloud Services, Computer Peripheral Equipment, Computer Storage Devices And Servers, Computers, Wireless Telecommunication Carriers, Wired Telecommunication Carriers, Communications Hardware, Satellite & Telecommunication Resellers, Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software