Generative Artificial Intelligence (AI) In Video Creation Market Report 2026

Generative Artificial Intelligence (AI) In Video Creation Market Overview

• Generative Artificial Intelligence (AI) In Video Creation market size has reached to $0.39 billion in 2025 • Expected to grow to $0.98 billion in 2030 at a compound annual growth rate (CAGR) of 20.4% • Growth Driver: Growth Of Generative AI in Video Creation Driven By Expanding Social Media And Digital Platforms • Market Trend: Advancements In Generative AI For Video Creation • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Generative Artificial Intelligence (AI) In Video Creation Market?

Generative artificial intelligence (AI) in video creation refers to using artificial intelligence, specifically generative models, to create, edit, or enhance video content. This technology leverages deep learning algorithms, particularly neural networks such as generative adversarial networks (GANs) or transformer models, to automate and streamline various aspects of video production. It is revolutionizing the media and entertainment industry, making video production more accessible, cost-effective, and innovative. The main generative AI in video creation deployment types are on-premise and cloud. On-premise deployment involves installing software directly on a company's own servers and infrastructure, allowing for greater control and customization but requiring more maintenance and upfront costs. It is applied for marketing, education, entertainment, social media, and others by various end-users such as large enterprises, small and medium enterprises (SMEs), and individual content creators.

What Is The Generative Artificial Intelligence (AI) In Video Creation Market Growth Forecast?

The generative artificial intelligence (AI) in video creation market size is expected to see exponential growth in the next few years. It will grow to $0.98 billion in 2030 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to advancements in generative AI models, expansion of cloud-based video creation platforms, integration of AI with immersive technologies, growth in personalized video marketing, rising adoption of AI for educational and entertainment content. Major trends in the forecast period include AI-powered automated video editing, generative video content creation, real-time video enhancement tools, cloud-based collaborative video production, personalized video marketing solutions.

Global Generative Artificial Intelligence (AI) In Video Creation Market Segmentation

1) By Deployment Type: On-Premise, Cloud 2) By Application: Marketing, Education, Entertainment, Social Media, Other Applications 3) By End-Users: Large Enterprises, Small And Medium Enterprises (SMEs), Individual Content Creators Subsegments: 1) By On-Premise: Local Software Installation For Video Editing, In-House Video Production Solutions, Customizable Video Generation Tools, Secure Storage And Management Of Video Assets, Integrated Systems For Real-Time Collaboration 2) By Cloud: Cloud-Based Video Editing Platforms, Subscription-Based Video Creation Services, Scalable Video Processing And Rendering, Collaborative Video Production Tools, Access To Extensive Libraries Of Stock Media, AI-Driven Cloud Services For Automated Video Generation.

What Is The Driver Of The Generative Artificial Intelligence (AI) In Video Creation Market?

The proliferation of social media and digital platforms is expected to propel the growth of the generative artificial intelligence (AI) in video creation market going forward. Social media and digital platforms are online environments that allow users to interact, share content, and engage with others through various digital tools and applications. The expansion of social media and digital platforms is due to broader internet access, enhanced mobile technology, and a surge in user participation and content consumption. Generative AI streamlines video creation for social media and digital platforms by producing high-quality, visually appealing content quickly and at a lower cost, enhancing user engagement. For instance, in January 2024, according to a report published by We Are Social, a UK-based creative agency, social media user identities increased by 5.6% over the past year, with 266 million new users joining social media for the first time in 2023. This significant growth translates to an average of 8.4 new social media users per second globally. Therefore, the proliferation of social media and digital platforms is driving the growth of the generative artificial intelligence (AI) in video creation industry.

Key Players In The Global Generative Artificial Intelligence (AI) In Video Creation Market

Major companies operating in the generative artificial intelligence (AI) in video creation market are Meta Platforms Inc., Vimeo Inc., NVIDIA Corporation, Adobe Inc., Kaltura Inc., OpenAI, Canva, Google DeepMind Technologies Limited, D-ID, Animoto Inc., Veed Ltd., Descript Inc., Synthesia Ltd., Magisto Ltd., Render, Synthesis AI Inc., Wibbitz Ltd., DeepBrain, Elai.io, Moovly, Pictory Corp., Rephrase AI, Runway AI Inc., Vidnami, Lumen5

Global Generative Artificial Intelligence (AI) In Video Creation Market Trends and Insights

Major companies operating in the generative artificial intelligence (AI) in video creation market are focused on developing advanced technologies, such as generative AI-enabled 3D workflows, to enhance efficiency and creativity by automating complex tasks. Generative AI-enabled 3D workflows use artificial intelligence to automate and enhance the creation, modeling, and rendering of three-dimensional assets, streamlining the design process and improving efficiency in producing complex 3D content. For instance, in June 2024, WPP Plc, a UK-based creative transformation company, launched an AI-powered Production Studio, enabling advertisers to unlock exponentially more content for marketing campaigns. The new Production Studio transforms content creation for advertisers by integrating generative AI. It streamlines 3D model creation, centralizes updates, and ensures high-quality, culturally relevant visuals. AI-driven multilingual copy generation and dynamic, platform-specific content customization are central features. The studio also connects assets with data for precise, personalized communications and continuously uses real-time performance data to improve asset effectiveness and user experience.

What Are Latest Mergers And Acquisitions In The Generative Artificial Intelligence (AI) In Video Creation Market?

In July 2024, Canva, an Australia-based graphic design company, acquired Leonardo AI for an undisclosed amount. With the acquisition, Canva intends to integrate Leonardo’s Phoenix foundation model and proprietary technology into its services. Leonardo will also continue independently developing and enhancing its web platform and capabilities. Leonardo AI is an Australia-based company providing generative AI for video creation.

Regional Insights

North America was the largest region in the generative artificial intelligence (AI) in video creation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Generative Artificial Intelligence (AI) In Video Creation Market?

The generative artificial intelligence (AI) in video creation market consists of revenues earned by entities by providing services such as synthetic media creation, video summarization, virtual set and scene generation and content moderation and compliance. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) in video creation market also includes sales of AI video generators, automated editing software, AI-powered video enhancement tools and speech and lip-sync synthesis software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Generative Artificial Intelligence (AI) In Video Creation Market Report 2026?

The generative artificial intelligence (ai) in video creation market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (ai) in video creation industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.