Healthcare E-Commerce Market Definition And Segments
Healthcare e-commerce refers to the sale and purchase of healthcare goods and services using the internet. It enables healthcare institutions, such as hospitals, clinics, and other healthcare facilities, to purchase medical equipment and supplies through online channels. Healthcare e-commerce includes buying and selling medical devices and drugs and offers advantages such as convenience, lower prices and discounts, a wide range of products, replacement and refund policies, reviews and feedback, and quality certifications.
The main types of healthcare e-commerce are drugs and medical devices. A drug refers to a substance that is used to prevent, diagnose, treat, or relieve the symptoms of a disease or abnormal condition. The various applications involved are telemedicine, caregiving services, and medical consultation, which are used in hospitals, clinics, and other end users.
The healthcare e-commerce market covered in this report is segmented –
1) By Type: Drug, Medical Devices
2) By Application: Telemedicine, Caregiving Services, Medical Consultation
3) By End User: Hospitals, Clinics, Others
The healthcare e-commerce market size has grown rapidly in recent years. It will grow from $366.94 billion in 2023 to $434.88 billion in 2024 at a compound annual growth rate (CAGR) of 18.5%. The growth in the historic period can be attributed to emerging markets growth, adoption of advanced technology in the wake of COVID-19, rapid growth in aging population, a rise in digital payments, and increased internet penetration.
The healthcare e-commerce market size is expected to see rapid growth in the next few years. It will grow to $874.76 billion in 2028 at a compound annual growth rate (CAGR) of 19.1%. The growth in the forecast period can be attributed to rising prevalence of chronic diseases and increasing awareness of a healthy lifestyle. Major trends in the forecast period include adopting wearable device, utilizing AR technologies, implement AI-powered tools to personalize the buying experience, focus on strategies, invest in acquisitions to increase market share and expand their product portfolio offerings and offer a greater diversity of delivery models to stay competitive in the healthcare e-commerce sector.
Rising Consumer Spending And Increased Internet Penetration Drive Healthcare E-Commerce Market Growth
Increasing consumer spending on medical products, coupled with rising internet penetration, is expected to contribute to higher demand for the healthcare e-commerce market in the upcoming years. Growing demand for healthcare products and high internet penetration are enabling people to switch to online products, which in turn is creating higher demand for online healthcare products. For instance, in September 2021, according to the Centers for Medicare & Medicaid Services, a US-based federal agency within the U.S. Department of Health and Human Services, 2021, the expenditure on prescription drugs rose by 7.8% to reach a total of $378.0 billion, which is a faster growth rate than the 3.7% increase recorded in 2020. Also in 2021, spending on Medicare surged by 8.4% and reached $900.8 billion, making up 21% of the total National Health Expenditures (NHE). Additionally, Medicaid spending increased by 9.2% and reached $734.0 billion, accounting for 17% of the total NHE. This scenario is anticipated to propel the revenues of the growth of the healthcare e-commerce market over the forecast period.
Increase In Telehealth And Telemedicine To Drive Market Growth
The expansion of telehealth and telemedicine is expected to propel the growth of the healthcare e-commerce market going forward. Telehealth refers to the use of telecommunications technology to provide a wide range of healthcare services and information remotely, while telemedicine specifically involves remote clinical consultations and healthcare delivery. Telehealth and telemedicine boost healthcare e-commerce by increasing the demand for online healthcare products, services, and prescription medications, as patients seek convenient access to medical consultations and require a seamless way to fulfill their healthcare needs through digital platforms. For instance, in October 2022, according to the Centers for Disease Control and Prevention, a US-based government agency, in 2021 telemedicine was utilized by 37.0% of adults within the preceding 12 months. Therefore, the expansion of telehealth and telemedicine is expected to propel the growth of the healthcare e-commerce market.
Major companies operating in the healthcare e-commerce market report are Amazon.com, Inc., Alibaba Health Information Technology Limited, Walgreens Boots Alliance Inc., LloydsPharmacy Limited (McKesson Europe), JD Health International Inc. (JD.com, Inc), CVS Health Corporation, Shop Apotheke Europe, Teladoc Health, Inc., DocMorris N.V., eBay Inc., 1mg.com, Healthkart.com, Netmeds.com, PharmEasy.com, Medlife.com, SastaSundar.com, Ali Health, Jianke.com, 111, Inc, Shimadzu Corporation, Menicon, Konica Minolta, Omron, Fukuda, Nihon Kohden, Sysmex, Nipro, Olympus, Echo, Babylon Health, BenevolentAI, Lantum, DoctorLink, Unmind, Thriva, Pando Health, Owkin, Dental Monitoring, eCential Robotics, Enterome, Hype, BioSerenity, Oxford Nanopore Technologies, Doctolib, Telehealth app KRY, Albertsons Companies Inc., Optum Rx Inc., Rowlands Pharmacy, Giant eagle Inc., Walmart Stores Inc., CIGNA (Express Scripts), Rite Aid, Zur Rose Group AG, PlanetRX.com Inc., Familymeds Inc, Medisave, The Kroger Co., MercadoLibre, Al-Noor Medical Company, VPS Healthcare, Tumbay group, Al-Zahra Group, Belhoul Lifecare, Emirates Healthcare, Mediclinic Middle East, Aster DM Healthcare, Gulf Healthcare International, Gulf Medical Projects Company, Zulekha Hospital, Saudi German Hospital Group, Aster DM Healthcare, Vezeeta, Yodawy Smart Medical Services, Bypa-ss, Rology, Shezlong, Estshara, DentaCarts, Vitls, Healthforce, 3X4 Genetics, RecoMed, SyncroPhi, Ingress Healthcare, VitruvianMD, Link Health Technology
Stringent Regulations And Cybersecurity Laws Impede The Growth Of Healthcare E-Commerce Market
Stringent regulations and cybersecurity laws are expected to limit the growth of the healthcare e-commerce market during this period. According to e-retail laws and regulations in India, e-retail companies are hit hard by the policies for e-commerce in India, including the healthcare e-commerce global industry. Moreover, healthcare-related e-commerce platforms are mandated to make their cybersecurity infrastructure resilient and robust. Online pharmacies and telemedicine must follow technological legal regulations as well as make their websites cyber-secure. Therefore, stringent regulations imposed by various countries' governments are likely to restrain the growth of the healthcare e-commerce global market over the coming years.
Rise Of Healthcare Applications Connecting Doctors And Patients In Healthcare E-Commerce
The launch of new healthcare applications for connecting doctors and patients directly is a leading trend driving the healthcare e-commerce market. In November 2021, SMV Healthcare, a Chennai-based pharmaceuticals company, launched MyMedicalShop.com, an online platform for purchasing medicine and healthcare products, e-consultations, and diagnostic tests at home. Therefore, the launch of new healthcare applications is likely to shape the growth of the healthcare e-commerce market in the near future.
Ai-Powered Personal Health Assistant Transform The Healthcare E-Commerce Market
Major companies operating in the healthcare e-commerce market are incorporating AI into their products to gain a competitive edge in the market. An AI Personal Health Assistant refers to a digital application or service that utilizes artificial intelligence (AI) technologies to provide personalized health-related information, guidance, and support to individuals. For instance, in June 2023, MediKarma, a US-based healthcare company, launched JILL.ai, an AI-powered personalized health assistant. This AI platform leverages generative AI to provide users with comprehensive, personalized health guidance, democratizing healthcare information and putting users in control of their well-being. JILL.ai can assist with a wide range of health services, offering insights from health records and smart devices, answering health questions, providing personalized recommendations, triaging symptoms, and simplifying healthcare routines, all through natural language voice commands. It compiles data from various sources to generate a MediScore, giving users a clear snapshot of their body's performance. Furthermore, JILL.ai introduces Meditwin, allowing users to visualize their health and potential risks for proactive healthcare discussions. With a strong focus on data security and privacy, JILL.ai ensures that user information is stored securely.
Lifesupply Health Supplies Inc. Expands Reach With Smart Move Medical Acquisition
In April 2022, Lifesupply Health Supplies Inc., a Canada-based medical supplies company, acquired Smart Move Medical for an undisclosed amount. The acquisition would expand the distribution network of the company and provide it with broader access to a network of suppliers internationally. Smart Move Medical is a Canada-based medical equipment supplier.
North America was the largest region in the healthcare e-commerce market in 2023. Asia-Pacific was the second largest region in the global healthcare e-commerce market share. The regions covered in the healthcare e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the healthcare e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain
The healthcare e-commerce market includes revenues earned by entities by telemedicine websites, medical supply and equipment stores, online pharmacies and healthcare marketplace websites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The healthcare e-commerce market research report is one of a series of new reports from The Business Research Company that provides healthcare e-commerce global market statistics, including healthcare e-commerce industry global market size, regional shares, competitors with a healthcare e-commerce market share, detailed healthcare e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the healthcare e-commerce industry. This healthcare e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.