Global Interactive Kiosk Market

Interactive display refers to a mounted device that employs a multi-touch panel and embeds the operating system, allowing users to access, collaborate with, and interact directly with the data displayed on the LCD screens using fingers or styluses. Computing power allows users to make vibrant visual presentations and control on-screen data through digital touchscreen interactions without the need for external PCs. The main product types of interactive displays include an interactive kiosk, interactive whiteboard, interactive table, interactive video wall, and interactive monitor. An interactive kiosk is a computer terminal with specialized hardware and software that provides access to information and applications for communication, commerce, entertainment, or education. The different panels used in interactive displays include flat, flexible, and transparent. The technology used in interactive displays includes LCD, LED, OLED, and other technologies. The verticals utilizing interactive displays include retail & hospitality, BFSI, industrial, healthcare, corporate & government, transportation, education, sports, and entertainment. The interactive display market research report is one of a series of new reports from The Business Research Company that provides interactive display market statistics, including interactive display industry global market size, regional shares, competitors with an interactive display market share, detailed interactive display market segments, market trends and opportunities, and any further data you may need to thrive in the interactive display industry. This interactive display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global interactive display market size grew from $15.35 billion in 2022 to $16.75 billion in 2023 at a compound annual growth rate (CAGR) of 9.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The interactive display market size is expected to grow to $23.88 billion in 2027 at a CAGR of 9.3%. The growing demand for gamification will propel the growth of the interactive display market. Gamification is the practice of incorporating game concepts into nongame environments such as a website, online community, learning management system, business intranet, and others to increase engagement. The demand for gamification is growing mainly due to the need for increasing engagement, improving productivity, and driving sales. This will create a huge demand for interactive displays as gamification needs a wide acceptance of interactive displays to apply the mechanism. For instance, according to the data by a US-based online database of all the US internet & TV providers Broadband Search, in 2021, the global gaming population was close to 2.8 billion which is over 25% of the global population. It is no surprise that firms are embracing gamification to boost sales on the marketing side and increase staff productivity and creativity on the production side. The global gaming sector produced $151.9 billion in revenue in 2019. In 2019, online gaming accounted for 47% of all revenue generated by desktop and console gaming. Therefore, the rising demand for gamification will drive the interactive display market. Technological advancement has emerged as a key trend in the interactive display market. The market is witnessing the integration of advanced technologies in interactive displays such as in-cell touch technology that make displays lighter and offer high brightness compared to LCD technology displays. These advanced interactive displays come with ergonomic designs, multi controls and connectivity, and a clear panel, enabling maximum productivity. Major companies operating in the interactive display market are focused on offering technologically advanced interactive displays to meet customer demand and strengthen their market position. For instance, in February 2020, ViewSonic Corp, a US-based electronics company introduced a new 10-point touch display, the TD2455. It incorporates in-cell touch technology and an advanced ergonomic design along with a 24-inch native full HD resolution, intuitive and responsive 10-point projected capacitive touch screen, SuperClear IPS panel, and multi-connectivity options. It offers high resolution than ordinary LCD screens. The TD2455 touchscreen display can be connected to a projector or an interactive whiteboard to be used in a variety of settings, making it an excellent choice for a podium touch display. In November 2020, Sharp Corporation, a Japan-based leading manufacturer of computer monitors and large-screen public-information displays acquired NEC Display Solutions Ltd from NEC Corporation for an undisclosed amount. The acquisition formed Sharp NEC Display Solutions Ltd (SNDS) and will maintain its focus on the business-to-business display sector, creating and developing a wide range of visual display solutions for several markets and applications. SNDS approaches this new opportunity to continue to provide high-quality, creative solutions to its customers worldwide. NEC Display Solutions Ltd was a subsidiary of NEC Corporation and a Japan-based manufacturer of interactive displays, digital signage, and other electronic products. Major players in the interactive display market are Samsung Display Co Ltd., Sharp NEC Display Solutions Ltd., LG Display Co Ltd., Leyard Optoelectronic, Sharp Corporation, Panasonic Corporation, ViewSonic Corporation, ELO Touch Solutions Inc., Crystal Display Systems, Horizon Display, Planar Systems Inc., BenQ Corporation, SMART Technologies, Baanto International Ltd., and TableConnect GmbH. North America was the largest region in the interactive display market in 2022 and is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the interactive display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The interactive display market consists of sales of resistive touchscreens, capacitive touchscreens, and optical imaging touchscreens. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global interactive display market is segmented - 1) By Product: Interactive Kiosk, Interactive Whiteboard, Interactive Table, Interactive Video Wall, Interactive Monitor 2) By Panel Size: 17-32", 32-65", 65" and Above 3) By Panel Type: Flat, Flexible, Transparent 4)By Technology: LCD, LED, OLED, Other Technologies 5) By Vertical: Retail & Hospitality, BFSI, Industrial, Healthcare, Corporate & Government, Transportation, Education, Sports and Entertainment

Interactive whiteboard refer to an interactive display in the shape of a whiteboard that responds to human input either directly or through other devices. The interactive whiteboard enables users to project files and interact with them on a board's surface. Interactive whiteboards can digitize tasks and operations to convey messages, show information, and participate in group brainstorming. The main forms of interactive whiteboards are fixed and portable. The fixed interactive whiteboard refers to an interactive whiteboard mounted on the wall and functions as an independent touchscreen computer, allowing to perform a variety of activities. The fixed interactive whiteboard is fixed in a designated place for its use by the users. The various screen sizes are IWBS with a screen size up to 69”, IWBS with a screen size ranging from 70”–90”, and IWBS with a screen size above 90” that uses several technologies such as resistive whiteboard, capacitive whiteboard, electromagnetic whiteboard, optical whiteboard, and others. The applications of interactive whiteboards include education, healthcare, retail, corporate, and other sectors. The interactive whiteboards market research report is one of a series of new reports from The Business Research Company that provides Interactive whiteboards market statistics, including interactive whiteboards industry global market size, regional shares, competitors with an interactive whiteboards market share, detailed interactive whiteboards market segments, market trends and opportunities, and any further data you may need to thrive in the interactive whiteboards industry. These interactive whiteboards market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global interactive whiteboard market size grew from $4.65 billion in 2022 to $4.9 billion in 2023 at a compound annual growth rate (CAGR) of 5.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The interactive whiteboard market size is expected to grow to $5.93 billion in 2027 at a CAGR of 4.9%. The government initiatives for digital education are driving the interactive whiteboard market. Digital education is a creative application of current technologies and digital tools to aid in the advancement of teaching and learning. Digital education is the future of obtaining education via the use of technology and digital gadgets. During COVID-19 pandemic, digital education played an important role in imparting knowledge. Digital education has grown in popularity dramatically in recent years. Due to technological advancements, people of all ages may now study at a distance and through various mediums, ranging from video tutorials to infographics and slideshows. Interactive whiteboards aid digital education by creating a classroom environment anytime and anywhere. Governments in different countries are taking initiatives to promote digital education so that the people can learn and grow as and when they need it. For instance, in 2021, the Indian government launched the National Digital Educational Architecture (NDEAR) in the Union Budget 2021-22 to develop digital infrastructure and assist educational planning efforts. The NDEAR aspires to provide distinct education ecosystem architecture to expand digital infrastructure in the country while ensuring stakeholders' autonomy, particularly states and union territories. Therefore, increasing government initiatives for digital education is expected to boost demand for interactive whiteboard during the forecast period. The use of portable interactive whiteboard (IWB) in the education and corporate sector has become a key trend gaining popularity in the interactive whiteboard market. Interactive whiteboards are helping teachers, students, and businesses to promote collaboration and active participation by enhancing creativity and expanding the learning space using technology. A portable interactive whiteboard can connect to any computer using USB or other ports and captures IR pen movement on the projected screen through its inbuilt IR sensors. The portability makes the learning process smooth and continuous. In July 2021, RICOH, a Japanese electronics company, launched the world’s thinnest and lightest portable digital whiteboard that can be used in medical, construction, and office settings. The RICOH eWhiteboard 4200 is intended to link remote locations with central offices and each other in order to foster smarter workplaces by digitizing conventional analog pen-based processes. With its ability to be utilized in many orientations—displayed on an easel, flat on a table, or hanging on the wall—the ultra-portable device is beneficial in locations where a power source is not conveniently accessible. In February 2021, Kahoot!, a Norway-based company that offers game-based educational learning services, acquired Whiteboard.fi for $6 million. Through this acquisition, Kahoot! intends to develop its platform and deliver more effective learning and engagement features for the 7.5 million instructors who use Kahoot! platform, making it simple for them to make learning wonderful. Whiteboard.fi is a Finland-based developer of online whiteboard tool for teachers and classrooms. Major players in the interactive whiteboard market are Boxlight Corporation, Cisco System, Inc., Foxconn Technology Group, Google, Inc., Hitachi, Ltd., LG Electronics Inc., Microsoft Corporation, NEC Display, Panasonic Corporation, Returnstar Interactive Technology, Ricoh Company, Samsung Electronics Co. Ltd., Seiko Epson Corporation, BenQ Corp., Sharp Corp., Horizon Display Inc., Julong Educational Technology Co. Ltd., Ketab Technologies, NetDragon Websoft, and PolyVision Corp. North America was the largest region in the interactive whiteboards market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive whiteboards market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the interactive whiteboards market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The interactive whiteboard market consists of revenues earned by entities by providing interactive whiteboard technology such as electromagnetic, laser scanner and resistive technology. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global interactive whiteboard market is segmented - 1) By Form: Fixed, Portable 2) By Screen Size: IWBs with a Screen Size Up to 69”, IWBs with a Screen Size Ranging from 70”–90”, IWBs with a Screen Size Above 90” 3) By Technology: Resistive Whiteboard, Capacitive Whiteboard, Electromagnetic Whiteboard, Optical Whiteboard, Other Technologies 4) By End User: Education, Healthcare, Retail, Corporate, Other End-Users

Billboard advertising is the process of promoting a brand, offering, or campaign by using large-scale print and digital advertising boards. Outdoor advertising refers to advertisements that reach customers while they are outside their homes. The main types of billboards and outdoor advertising are painted billboards, digital billboards, multi-purpose billboards, mobile billboards, and others. A digital billboard is a billboard that shows digital graphics that are altered every several seconds by a computer. Although digital billboards are mostly used for advertising, they can also be used for public service. The various applications of the services include highways, railway stations, buildings, automobiles, and others and are used by retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation. The billboard and outdoor advertising market research report is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market statistics, including global and regional market sizes, competitors with a billboard and outdoor advertising market share, detailed billboard and outdoor advertising market segments, market trends and opportunities, and any further data you may need to thrive in the billboard and outdoor advertising industry. This billboard and outdoor advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global billboard and outdoor advertising market size will grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global billboard and outdoor advertising market size is expected to grow to $76.03 billion in 2027 at a CAGR of 2.9%. The increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising markets. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all examples of DOOH. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements, thereby attracting more consumers. According to the Indian Institute of Digital Education, the global internet/digital advertising market was valued at $319 billion in 2019 and is predicted to reach $1,089 billion by 2027, with a CAGR of 17.2% from 2020 to 2027. DOOH, in recent times, has seen lucrative growth and is expected to grow more in the forecast period because of its engaging and interactive nature. Several regulatory standards employed by governments across the globe for advertising at particular locations or spaces are a key factor hampering the growth of the global billboard and outdoor advertising market. In the UK, advertising of alcohol, e-cigarettes, sweets and fast food is prohibited within 200 metres of a school. It is also not allowed to do any political advertising on bus shelters. The Committee of Advertising Practice (CAP) looks after non-broadcast advertising in the UK and has extensive regulations covering areas such as environmental claims, gambling and lotteries, alcohol sales, and the selling of e-cigarettes, to mention a few. Many states in the US are adopting lighting standards to prevent glare from digital billboards to ensure they do not affect the vision of people passing by them. Puerto Rico and the other 12 states have made it mandatory for digital billboards to adjust the brightness to the surrounding environment and light. The digital billboards come equipped with light sensors that adjust brightness at different times of the day. These regulatory standards are for the betterment of society but are proving to be hindrances for the advertising business. The expansion of programmatic media buying is a growing trend in the field of digital out-of-home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This method employs data insights and algorithms to display the appropriate advertisements to the appropriate person at the appropriate time and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, in April 2021, PubMatic, Inc., a sell-side platform that delivers superior results for digital advertising, announced today that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency part of GroupM, have successfully used a buyer-controlled fee structure to gain control and transparency over all programmatic inventory purchased through PubMatic. The collaboration between BT, Essence, and PubMatic has provided BT with improved visibility into how much of its total media spend reaches end publishers and has assisted them in investigating the 'unknown delta'—the lost or unaccounted-for ad spend between advertisers and publishers during a programmatic auction. In January 2021, Link Media Outdoor, a provider of traditional and digital billboards in the United States, acquired Thomas Outdoor Advertising, Inc.'s outdoor advertising assets for an unknown amount. Link's Kansas footprint has been considerably strengthened by the acquisition of the Thomas assets, which allows them to expand their service to advertisers and customers across the state. Thomas Outdoor Advertising, Inc. is a US-based billboard advertising company. Major players in the billboard and outdoor advertising market are JCDecaux, Capitol Outdoor LLC., Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media. Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2022. North America was the second largest region in the global billboard and outdoor advertising market. The regions covered in the global billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the billboard and outdoor advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The billboard and outdoor advertising market consists of revenue earned by entities by providing services such as creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global billboard and outdoor advertising market is segmented - 1) By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types 2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications 3) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation

The automotive smart display refers to a touch screen system that is used in vehicles to deliver hands-free access to multimedia management, driver safety features, navigation, and real-time automotive diagnostics such as battery temperature, fuel power, tire force, and engine heat indications. The automotive smart display is used to improve the safety and security of the residents in the vehicle. The main types of vehicles in automotive smart displays are passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger car is a multi-track vehicle with at least two wheels, a driver, and four wheels in most cases. Its primary purpose is to transport passengers. The various screen sizes include <5”, 5”-10”, and>10”, which use different display technologies such as LCD, TFT-LCD, OLED, and others. The different types of autonomous driving include semi-autonomous and autonomous and are used in numerous applications such as digital instrument clusters, center stack, head-up display (hud), rear-seat entertainment, and others. The automotive smart display market research report is one of a series of new reports from The Business Research Company that provides automotive smart display market statistics, including automotive smart display industry global market size, regional shares, competitors with a automotive smart display market share, detailed automotive smart display market segments, market trends and opportunities, and any further data you may need to thrive in the automotive smart display industry. This automotive smart display market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global automotive smart display market size grew from $8.95 billion in 2022 to $10.07 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The automotive smart display market size is expected to grow to $15.32 billion in 2027 at a CAGR of 11.1%. The increasing demand for semi-autonomous and autonomous vehicles is expected to propel the growth of the automotive smart display market going forward. Semi-autonomous and autonomous self-driving vehicles can accelerate, decelerate and stop without human intervention. A smart display is used in semi-autonomous and autonomous vehicles to detect vehicles. These smart displays will show the vehicles and objects behind the vehicles, which will be useful when reversing. For instance, in 2021, according to Crunchbase, a US-based prospecting platform for dealmakers, Waymo LLC, a US-based autonomous driving technology development company, raised a total of $5.5 billion in funding for autonomous vehicles. Also, in 2020, Tesla, a US-based automotive and clean energy company, raised a total of $20.2 billion in funding. Therefore, the increasing demand for semi-autonomous and autonomous vehicles drives the automotive smart display market. Technological advancements have emerged as the key trend gaining popularity in the automotive smart display market. Major companies operating in the automotive smart display sector are focused on developing technology such as 5G technology and wireless technology to meet consumer demand. Automotive applications can be integrated with smart display systems using 5G. For instance, In January 2021, LG Electronics, a South Korea-based company that manufactures consumer electronics and automotive smart devices, collaborated with Qualcomm Technologies, a US-based semiconductor company, for the development of the 5G in-vehicle platform. This 5g technology helps in the more effective use of car sensors and will give a better automotive smart display view. It also helps in the vehicle to vehicle (V2V) and vehicle to infrastructure (V2I) communication. In December 2020, Hyundai Mobis, a South Korean company that manufactures automotive parts and components, acquired Hyundai Autron for a deal amount of $122 million. Through this acquisition, Hyundai Mobis aims to expand its semiconductor design, development, and verification capabilities for vehicles and differentiate its integrated control technology in the future automotive market. Hyundai Autron is a South Korea-based company that manufactures smart displays. Major players in the automotive smart display market are Robert Bosch GmbH, Continental AG, DENSO Corporation, Visteon Corporation, Nippon Seiki, Panasonic, Pioneer, Yazaki, Alps Alpine Co. Ltd., Hyundai Mobis, LG Display Co. Ltd., Valeo SA, Magna International Inc., Delphi Automotive PLC, AU Optronics, Japan Display Inc., Kyocera Display, Gentex Corporation, and Garmin Ltd. Asia-Pacific was the largest region in the automotive smart display market in 2022. The regions covered in the automotive smart display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the automotive smart display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The automotive smart display market consists of sales of shape memory and self-folding polymers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global automotive smart display market is segmented - 1) By Vehicle Type: Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle 2) By Display Technology: LCD, TFT-LCD, OLED 3) By Autonomous Driving: Semi-Autonomous, Autonomous 4) By Application: Digital Instrument Cluster, Center Stack, Head-up Display (HUD), Rear Seat Entertainment, Other Applications

Out-of-home advertising, also known as outdoor advertising, refers to advertisements that reach customers while they are outside their homes. Out-of-home advertising publicizes a business's products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. The main types of out-of-home advertising are billboards, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billboard) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by the food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others. The ooh (out-of-home advertising) market research report is one of a series of new reports from The Business Research Company that provides ooh (out-of-home advertising) market statistics, including ooh (out-of-home advertising) industry global market size, regional shares, competitors with an ooh (out-of-home advertising) market share, detailed ooh (out-of-home advertising) market segments, market trends and opportunities, and any further data you may need to thrive in the ooh (out-of-home advertising) industry. This ooh (out-of-home advertising) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global ooh (out-of-home advertising) market grew from $28.48 billion in 2022 to $31.23 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The ooh (out-of-home advertising) market is expected to grow from $43.96 billion in 2027 at a CAGR of 8.9%. The rising urban population has contributed to the growth of the out-of-home (OOH) advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries—India, China, and Nigeria—and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market. The volatile cost of advertising is expected to limit the growth of the out-of-home advertising (OOH) market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, physical billboards cost $750 to $1,500 per month on average in rural areas; $1,500 to $2,000 per month in small to midsize towns; and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard costs in Cedar Rapids are $550-$4,000 per month for a population of 209,658, and in Los Angeles they are $1,000-10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility in the cost of advertising harms the out-of-home advertising market. Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimise ads and update them creatively according to the data. In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto RiCo., Arizona, Texas, and Mexico. Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs. Asia-Pacific was the largest region in the ooh (out-of-home advertising) market in 2022. North America was the second largest region in the global OOH (out-of-home advertising) market. The regions covered in the global OOH (Out-of-home) advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The OOH (Out-of-Home Advertising) market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global out-of-home advertising market is segmented - 1) By Type: Billboard, Transport, Street Furniture, Transit Displays, Other Types 2) By Platform: Static, Digital 3) By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Other Applications

Hospitality refers to the activity or business that provides services to customers in hotels, restaurants and bars. The hospitality industry includes any business where the primary source of income is the sale of food and drink or the provision of lodging. This industry includes a wide range of service-related fields such as hotels, restaurants, bars, event planning, theme parks, transportation, cruise lines, and other tourism-related fields. The main types of hospitality are non-residential accommodation services, food and beverage services. The non-residential accommodation services provide lodging or short-term accommodation for travelers, vacationers, and others. The different ownerships include chained and standalone. The global hospitality market grew from $4,390.59 billion in 2022 to $4,699.57 billion in 2023 at a compound annual growth rate (CAGR) of 7.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The hospitality market is expected to grow to $5,816.66 billion in 2027 at a CAGR of 5.5%. The hospitality market growth is aided by stable economic growth forecasted in many developed and developing countries. According to the International Monetary Fund (IMF), the global GDP growth reached 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a significant decline in the historic period is further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Thus, stable economic growth is expected to drive the market during the forecast period. The outbreak of COVID-19 disease (COVID-19) has acted as a massive restraint on the hospitality market in 2020 as governments globally imposed restrictions on domestic and international travel limiting the need for services offered by these establishments. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of 'lock down' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the hospitality market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. Hotels are using technologies that are transforming the customer experience. Some technologies are leading to significant improvements and savings in the hospitality market. The most significant trends in this market are the use of near field communication (NFC) technology, infrared technologies, and robots. NFC gives users the ability to exchange data between devices, making mobile payments an instant, secure process. Infrared sensors are used in hotels to address customer complaints involving housekeeping interruptions. Hotels are also using robots to deliver amenities to guest rooms and for many other functional purposes. Hotel operators are investing in systems and technologies that can automate processes and personalize the experience for guests Major companies in the hospitality market include Compass group plc, Starbucks, Sodexo, Marriott International, Aramark corporation, McDonald's, Darden Restaurants, McDonald's, Darden Restaurants, Yum China Holdings Inc., Chipotle and Berkshire Hathaway Inc. Asia-Pacific was the largest region in the hospitality market in 2020. North America was the second largest region in the hospitality market. The regions covered in The hospitality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hospitality market report are Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam. The hospitality market includes revenues earned by entities by providing accommodation and food services such as lodging and/or preparing meals, snacks, and beverages for immediate consumption. The market covers both accommodation and food services because the two activities are often combined at the same establishment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global hospitality market is segmented - 1) By Type: Non-Residential Accommodation Services, Food And Beverage Services 2) By Ownership: Chained, Standalone Subsegments Covered: Hotel And Other Travel Accommodation, Camping And Caravanning, Students And Workers Non-residential Accommodation, Restaurants And Mobile Food Services, Bars And Cafes, Catering Services And Food Contractors

Video equipment is defined as an electronic device that can broadcast or receive electromagnetic waves to represent both sound and image. The main product types of video equipment are television, video cameras, and video players. Television is a system for transmitting images and sound via electrical signals over long distances so that people can receive them at home. The products are used for offline and online applications that are used by B2B and B2C end-use industries. The video equipment market research report is one of a series of new reports from The Business Research Company that provides video equipment market statistics, including video equipment industry global market size, regional shares, competitors with a video equipment market share, detailed video equipment market segments, market trends and opportunities, and any further data you may need to thrive in the video equipment industry. This video equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global video equipment market size will grow from $119.66 billion in 2022 to $123.08 billion in 2023 at a compound annual growth rate (CAGR) of 2.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global video equipment market size is expected to grow to $137.27 billion in 2027 at a CAGR of 2.8%. The rise in disposable incomes was a major driver for the video equipment market. The rise in disposable incomes was mainly driven by economic growth and middle-class population growth in developing countries such as China, India, and Brazil. According to the World Bank, the per capita net disposable income of lower-middle-income countries was between $1,036 and $4,045 and the per capita net disposable income of upper-middle-income countries was in between $4,046 and $12,535 in 2021. Increased earnings greatly increased disposable incomes in the emerging markets, increasing the demand for consumer electronics products such as televisions and home theatre systems. The changes in consumer lifestyles and preferences had a significant impact on the video equipment market. With increasing smartphone and internet penetration and advances in social media and digital technologies, consumers shifted from traditional television to new forms of entertainment such as online video streaming services on mobile phones. Television viewership continued to decline, especially among the millennials. As a whole, 18-34-year-olds spent viewing traditional TV (live and time-shifted) in Q1 2020 fell by around 15.3% from 2019. Changes in consumer preferences restricted the demand for video equipment. The demand for Ultra HD televisions is increasing rapidly, as they are energy efficient and offer high-quality images. Ultra HD televisions include 4K and 8K UHDs that have an aspect ratio of 16:9 or wider, and also present a minimum resolution of 3840x2160 pixels. The transition from traditional CRT and LCD TVs to ultra-HD TVs has been fast owing to the brisk pace of technological advances. For instance, in June 2020, according to TVB-Europe, an England-based online television service, over half of 18-24-year-old say they spend more time watching video-sharing platforms than broadcast TV. In many developed countries such as US and the UK,,34% of global households had smart TVs by the end of 2020 and sales increased by 7.4% in 2020 and expected to reach majority by 2026. Thus, indicating high demand for ultra-HD 4k and 8k televisions. In February 2021, Solutionz, a US-based audio-visual integrator, acquired Total Video Equipment for an undisclosed amount. Through this acquisition, Solutionz expanded its ability to design, build, and manage audio-visual integration deployments throughout the Tri-State area. Total Video Products is a US-based manufacturer of video equipment. Major players in the video equipment market are Bose Corporation, LG Electronics Inc., Panasonic Corporation, Sony Corporation, Samsung Electronics, Bowers & Wilkins, Atlantic Technology, Definitive Technology, GoldenEar Technology, and Pioneer. Asia-Pacific was the largest region in the video equipment market in 2022. North America was the second-largest region in the global video equipment market. The regions covered in the global video equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the video equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The video equipment market consists of sales of smart TV, liquid crystal displays (LCD), light-emitting diodes (LED), cathode ray tubes (CRT), video cameras, DVD/Blu-ray players, video cassette recorders, and other video equipment. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.. The global video equipment market is segmented - 1) By Product Type: Television, Video Cameras, Video Players 2) By End Use Industry: B2B, B2C 3) By Application: Online, Offline

Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The main type of information technology (IT) are IT services, computer hardware, telecom, and software products. Computer hardware is the physical components that a computer system requires to function and encompasses everything within a PC or laptop. The services are used by large, small, and medium enterprises of financial services, retail and wholesale, manufacturing, healthcare and others. The information technology (IT) market research report is one of a series of new reports from The Business Research Company that provides information technology (IT) market statistics, including information technology (IT) industry global market size, regional shares, competitors with information technology (IT) market share, detailed information technology (IT) market segments, market trends and opportunities, and any further data you may need to thrive in the information technology (IT) industry. This information technology (IT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global information technology market grew from $8179.48 billion in 2022 to $8852.41 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The information technology market is expected to grow to $11995.97 billion in 2027 at a CAGR of 7.9%. The demand for cloud computing services is expected to drive the demand for IT services during the forecast period. In the cloud computing model, data is stored on the internet by a cloud computing provider, who manages and operates data storage as a service. Many companies are now choosing applications hosted in the cloud for their day-to-day operations. For example, according to statistics provided by hostingtribunal.com, 60% of computing workloads were running in the public cloud in 2019. Similarly, 94% of enterprise workloads are expected to be processed by cloud data centers in 2021. Companies are also opting for cloud-based data storage, thus boosting the demand for IT services. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the information technology market in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity, with countries entering a state of 'lock down,' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the information technology market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software publishers would open source software that was not making money, but now companies are open sourcing software to increase their presence and share in the market. Supabase, a YC-incubated startup that offers developers an open-source alternative, announced that it had raised a $6 million in funding to create new open-source tools. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology market. The regions covered in the information technology market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology market. The regions covered in the information technology market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The information technology (IT) market consists of revenues earned by entities by providing IT services such as computer networking, broadcasting, systems design services and information distribution technologies like television and telephones and other equipment used during the process. The market value includes the value of related goods sold by the service provider or included within the service offering. The information technology market also includes sales of computers, computer peripherals and telecommunications equipment which are used in providing IT services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global information technology market is segmented - 1) By Type: IT Services, Computer Hardware, Telecom, Software Products 2) By Organization Size: Large Enterprise, Small and Medium Enterprise 3) End User Industry: Financial Services, Retail & Wholesale, Manufacturing, Healthcare, Other End User Industries Subsegments Covered: Hardware Support Services, Software And BPO Services, Cloud Services, Computer Peripheral Equipment, Computer Storage Devices And Servers, Computers, Wireless Telecommunication Carriers, Wired Telecommunication Carriers, Communications Hardware, Satellite & Telecommunication Resellers, Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software