Licensed Toy Market Report 2026
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Published : February 2026

Pages : 250

Format : PDF

Delivery Time : 2-3 Business Days

Report Price : $4490.00

Licensed Toy Market Report 2026

By Product Type (Action Figures, Dolls And Plush Toys, Arts And Crafts, Games And Puzzles, Outdoor And Sports Toys, Construction Sets, Educational Toys, Other Product Types), By Age Group (Below 1 Yrs, Age 1-3, Age 3-5, Age 5-12, Age 12+), By Distribution Channel (Hypermarket Or Supermarket, Online, Departmental Stores, Specialized Stores, Other Distribution Channels), By End-Use (Individual, Commercial) - Market Size, Trends, And Global Forecast 2025-2034

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
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Licensed Toy Market Overview

• Licensed Toy market size has reached to $27.2 billion in 2025

• Expected to grow to $36.6 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%

• Growth Driver: Increasing Popularity Of Video Games Driving The Market Growth Due To Rising Consumer Engagement

• Market Trend: Licensed Entertainment Collaborations Drive Product Innovation And Consumer Engagement In The Licensed Toy

• North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Licensed Toy Market?

A licensed toy is a toy product that uses legally protected characters, logos, or brands from entertainment, sports, or other intellectual property under a formal licensing agreement with the rights owner. It is designed and manufactured by a licensee who pays royalties to the licensor in exchange for the right to create and sell toys that feature the licensed property, such as movie characters or television franchises. It helps to leverage established brand popularity to enhance consumer appeal, brand engagement, and merchandise revenue.

The main product types of licensed toys include action figures, dolls and plush toys, Arts And Crafts, games and puzzles, outdoor and sports toys, construction sets, educational toys, and other product types. Action figures refer to collectible or play figurines based on popular characters from movies, television, comics, or video games, designed to encourage imaginative play and storytelling. Licensed toys are used across different age groups, including below one year, age one to three years, age three to five years, age five to twelve years, and age twelve years and above. They are distributed through hypermarkets or supermarkets, online platforms, departmental stores, specialized stores, and other distribution channels. The end users of licensed toys include individuals, schools, and commercial recreational establishments.

Licensed Toy Market Report bar graph

What Is The Licensed Toy Market Size and Share 2026?

The licensed toy market size has grown strongly in recent years. It will grow from $27.2 billion in 2025 to $28.82 billion in 2026 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to expansion of global entertainment franchises, growth of character-based merchandising, increasing influence of movies and television on toy sales, rising retail distribution of branded toys, growth of collectible toy segments.

What Is The Licensed Toy Market Growth Forecast?

The licensed toy market size is expected to see strong growth in the next few years. It will grow to $36.6 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing adoption of digital-first franchises, rising demand for interactive and Smart Toys, expansion of e-commerce toy sales, growing focus on sustainable licensed products, increasing cross-media licensing strategies. Major trends in the forecast period include increasing demand for franchise-based toy products, rising popularity of collectible licensed toys, growing integration of digital and physical play experiences, expansion of licensed educational toy offerings, enhanced focus on premium and limited-edition releases.

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Global Licensed Toy Market Segmentation

1) By Product Type: Action Figures; Dolls And Plush Toys; Arts And Crafts; Games And Puzzles; Outdoor And Sports Toys; Construction Sets; Educational Toys; Other Product Types

2) By Age Group: Below 1 Yrs; Age 1-3; Age 3-5; Age 5-12; Age 12+

3) By Distribution Channel: Hypermarket Or Supermarket; Online; Departmental Stores; Specialized Stores; Other Distribution Channels

4) By End-Use: Individual; Commercial

Subsegments:

1) By Action Figures: Superhero Figures; Movie Character Figures; Cartoon Figures; Collectible Figures

2) By Dolls And Plush Toys: Fashion Dolls; Character Plush; Stuffed Animals; Interactive Dolls

3) By Arts And Crafts: Painting Kits; Modeling Clay; Craft Sets; Drawing Materials

4) By Games And Puzzles: Board Games; Card Games; Jigsaw Puzzles; Strategy Games

5) By Outdoor And Sports Toys: Sporting Equipment; Outdoor Playsets; Balls And Accessories; Activity Toys

6) By Construction Sets: Building Blocks; Modular Bricks; Engineering Kits; Mechanical Sets

7) By Educational Toys: Learning Games; Science, Technology, Engineering, And Mathematics (STEM) Kits; Skill Development Toys; Puzzle Learning

8) By Other Product Types: Vehicles; Role Play Toys; Musical Toys; Novelty Items

What Is The Driver Of The Licensed Toy Market?

The increasing popularity of video games is expected to propel the growth of the licensed toy market going forward. Video games are interactive digital entertainment experiences where players control characters or elements through electronic devices. The growing popularity of video games is primarily driven by increasing accessibility through mobile platforms and digital distribution, making gaming more convenient and affordable for a broader audience worldwide. Licensed toys reinforce video games by bringing well-known characters into the physical world, deepening player connection with the game universe. They also act as powerful promotional tools, increasing game visibility, engagement, and related revenue streams. For instance, in February 2024, according to the Entertainment Software Association, a US-based video game industry company, overall consumer spending on video games in the United States totaled $57.2 billion in 2023, which increased from $56.6 billion in 2022. Therefore, the increasing popularity of video games is driving the growth of the licensed toy industry.

Key Players In The Global Licensed Toy Market

Major companies operating in the licensed toy market are LEGO Group, BandAI Co. Ltd., Mattel Inc., Hasbro Inc., MGA Entertainment Inc., Spin Master Corp., Playmates Toys Ltd., Build-A-Bear Workshop Inc., Funko Inc., Jakks Pacific Inc., MEGA Brands Inc., Moose Toys Pty Ltd., Funrise Inc., Tomy Company Ltd., Schleich GmbH, BanBao Co. Ltd., Character Options Ltd., Paladone Ltd, Character World Ltd., National Entertainment Collectibles Association Inc., and Geobra Brandstätter GmbH & Co. KG.

Global Licensed Toy Market Trends and Insights

Major companies operating in the licensed toy market are focusing on strategic entertainment collaborations to develop themed, character-driven products that enhance brand appeal, expand fan engagement, and boost collectible demand. Strategic entertainment collaborations involve alliances between entertainment firms and partner organizations to jointly develop, market, or distribute content by leveraging complementary capabilities. For instance, in May 2025, JAKKS Pacific, Inc., a US-based toy company, partnered with SEGA of America, a US-based interactive entertainment company, and Warner Bros. Discovery Global Consumer Products, a US-based media and entertainment company, to launch Sonic the Hedgehog and DC’s Justice League, a crossover licensed toy line that blends Sonic’s high-energy universe with DC’s iconic superheroes. The collaboration delivers reimagined character designs that resonate with both children and long-time fans, while enabling the launch of highly collectible products such as action figures, vehicles, and plush toys under a unified licensed theme.

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What Are Latest Mergers And Acquisitions In The Licensed Toy Market?

In July 2024, MGA Entertainment, Inc., a US-based creator and producer of licensed toys, games, and licensed consumer products, merged with Zapf Creation AG to build a stronger global licensed toy portfolio. The merger aims to expand MGA Entertainment’s licensed toy presence by integrating Zapf Creation’s premium nurturing doll portfolio, strengthening market penetration in Europe and North America, and enhancing MGA’s overall licensed product offerings. Zapf Creation AG is a Germany-based manufacturer of premium dolls and toy accessories.

Regional Insights

North America was the largest region in the licensed toy market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Licensed Toy Market?

The licensed toy market consists of sales of collectible figurines, die-cast vehicles, model kits, trading cards, outdoor play equipment, ride-on toys, arts and crafts kits, novelty toys, and interactive smart toys. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Licensed Toy Market Report 2026?

The licensed toy market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the licensed toy industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Author : Abhilash Pyata

Licensed Toy Market Report Forecast Analysis

Report AttributeDetails
Market Size Value In 2026 $28.82 billion
Revenue Forecast In 2035 $36.6 billion
Growth Rate CAGR of 5.9% from 2026 to 2035
Base Year For Estimation 2025
Actual Estimates/Historical Data 2020-2025
Forecast Period 2026 - 2030 - 2035
Market Representation Revenue in USD Billion and CAGR from 2026 to 2035
Segments Covered Product Type, Age Group, Distribution Channel, End-Use
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, ...
Key Companies Profiled LEGO Group, BandAI Co. Ltd., Mattel Inc., Hasbro Inc., MGA Entertainment Inc., Spin Master Corp., Playmates Toys Ltd., Build-A-Bear Workshop Inc., Funko Inc., Jakks Pacific Inc., MEGA Brands Inc., Moose Toys Pty Ltd., Funrise Inc., Tomy Company Ltd., Schleich GmbH, BanBao Co. Ltd., Character Options Ltd., Paladone Ltd, Character World Ltd., National Entertainment Collectibles Association Inc., and Geobra Brandstätter GmbH & Co. KG.
Customization ScopeRequest for Customization
Pricing And Purchase OptionsExplore Purchase Options

Table Of Contents

1. Executive Summary

1.1. Key Market Insights (2020-2035)

1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots

1.3. Major Factors Driving the Market

1.4. Top Three Trends Shaping the Market

2. Licensed Toy Market Characteristics

2.1. Market Definition & Scope

2.2. Market Segmentations

2.3. Overview of Key Products and Services

2.4. Global Licensed Toy Market Attractiveness Scoring And Analysis

2.4.1. Overview of Market Attractiveness Framework

2.4.2. Quantitative Scoring Methodology

2.4.3. Factor-Wise Evaluation

Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation

2.4.4. Market Attractiveness Scoring and Interpretation

2.4.5. Strategic Implications and Recommendations

3. Licensed Toy Market Supply Chain Analysis

3.1. Overview of the Supply Chain and Ecosystem

3.2. List Of Key Raw Materials, Resources & Suppliers

3.3. List Of Major Distributors and Channel Partners

3.4. List Of Major End Users

4. Global Licensed Toy Market Trends And Strategies

4.1. Key Technologies & Future Trends

4.1.1 Sustainability, Climate Tech & Circular Economy

4.1.2 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences

4.1.3 Digitalization, Cloud, Big Data & Cybersecurity

4.1.4 Industry 4.0 & Intelligent Manufacturing

4.1.5 Fintech, Blockchain, Regtech & Digital Finance

4.2. Major Trends

4.2.1 Increasing Demand For Franchise-Based Toy Products

4.2.2 Rising Popularity Of Collectible Licensed Toys

4.2.3 Growing Integration Of Digital And Physical Play Experiences

4.2.4 Expansion Of Licensed Educational Toy Offerings

4.2.5 Enhanced Focus On Premium And Limited-Edition Releases

5. Licensed Toy Market Analysis Of End Use Industries

5.1 Toy Manufacturers

5.2 Entertainment Franchise Owners

5.3 Retail Toy Chains

5.4 E-Commerce Toy Retailers

5.5 Promotional Merchandise Companies

6. Licensed Toy Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Licensed Toy Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

7.1. Global Licensed Toy PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

7.2. Global Licensed Toy Market Size, Comparisons And Growth Rate Analysis

7.3. Global Licensed Toy Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)

7.4. Global Licensed Toy Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Licensed Toy Total Addressable Market (TAM) Analysis for the Market

8.1. Definition and Scope of Total Addressable Market (TAM)

8.2. Methodology and Assumptions

8.3. Global Total Addressable Market (TAM) Estimation

8.4. TAM vs. Current Market Size Analysis

8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Licensed Toy Market Segmentation

9.1. Global Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Action Figures, Dolls And Plush Toys, Arts And Crafts, Games And Puzzles, Outdoor And Sports Toys, Construction Sets, Educational Toys, Other Product Types

9.2. Global Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Below 1 Yrs, Age 1-3, Age 3-5, Age 5-12, Age 12+

9.3. Global Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Hypermarket Or Supermarket, Online, Departmental Stores, Specialized Stores, Other Distribution Channels

9.4. Global Licensed Toy Market, Segmentation By End-Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Individual, Commercial

9.5. Global Licensed Toy Market, Sub-Segmentation Of Action Figures, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Superhero Figures, Movie Character Figures, Cartoon Figures, Collectible Figures

9.6. Global Licensed Toy Market, Sub-Segmentation Of Dolls And Plush Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Fashion Dolls, Character Plush, Stuffed Animals, Interactive Dolls

9.7. Global Licensed Toy Market, Sub-Segmentation Of Arts And Crafts, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Painting Kits, Modeling Clay, Craft Sets

9.8. Global Licensed Toy Market, Sub-Segmentation Of Games And Puzzles, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Board Games, Card Games, Jigsaw Puzzles, Strategy Games

9.9. Global Licensed Toy Market, Sub-Segmentation Of Outdoor And Sports Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Sporting Equipment, Outdoor Playsets, Balls And Accessories, Activity Toys

9.10. Global Licensed Toy Market, Sub-Segmentation Of Construction Sets, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Building Blocks, Modular Bricks, Engineering Kits, Mechanical Sets

9.11. Global Licensed Toy Market, Sub-Segmentation Of Educational Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Learning Games, Science, Technology, Engineering, And Mathematics (STEM) Kits, Skill Development Toys, Puzzle Learning

9.12. Global Licensed Toy Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Vehicles, Role Play Toys, Musical Toys, Novelty Items

10. Licensed Toy Market Regional And Country Analysis

10.1. Global Licensed Toy Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

10.2. Global Licensed Toy Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

11. Asia-Pacific Licensed Toy Market

11.1. Asia-Pacific Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

11.2. Asia-Pacific Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. China Licensed Toy Market

12.1. China Licensed Toy Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

12.2. China Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. India Licensed Toy Market

13.1. India Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. Japan Licensed Toy Market

14.1. Japan Licensed Toy Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

14.2. Japan Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Australia Licensed Toy Market

15.1. Australia Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Indonesia Licensed Toy Market

16.1. Indonesia Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. South Korea Licensed Toy Market

17.1. South Korea Licensed Toy Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

17.2. South Korea Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. Taiwan Licensed Toy Market

18.1. Taiwan Licensed Toy Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

18.2. Taiwan Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. South East Asia Licensed Toy Market

19.1. South East Asia Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

19.2. South East Asia Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. Western Europe Licensed Toy Market

20.1. Western Europe Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

20.2. Western Europe Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. UK Licensed Toy Market

21.1. UK Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. Germany Licensed Toy Market

22.1. Germany Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. France Licensed Toy Market

23.1. France Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. Italy Licensed Toy Market

24.1. Italy Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Spain Licensed Toy Market

25.1. Spain Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Eastern Europe Licensed Toy Market

26.1. Eastern Europe Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

26.2. Eastern Europe Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Russia Licensed Toy Market

27.1. Russia Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. North America Licensed Toy Market

28.1. North America Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

28.2. North America Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. USA Licensed Toy Market

29.1. USA Licensed Toy Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

29.2. USA Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. Canada Licensed Toy Market

30.1. Canada Licensed Toy Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

30.2. Canada Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. South America Licensed Toy Market

31.1. South America Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

31.2. South America Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. Brazil Licensed Toy Market

32.1. Brazil Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Middle East Licensed Toy Market

33.1. Middle East Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

33.2. Middle East Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Africa Licensed Toy Market

34.1. Africa Licensed Toy Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

34.2. Africa Licensed Toy Market, Segmentation By Product Type, Segmentation By Age Group, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Licensed Toy Market Regulatory and Investment Landscape

36. Licensed Toy Market Competitive Landscape And Company Profiles

36.1. Licensed Toy Market Competitive Landscape And Market Share 2024

36.1.1. Top 10 Companies (Ranked by revenue/share)

36.2. Licensed Toy Market - Company Scoring Matrix

36.2.1. Market Revenues

36.2.2. Product Innovation Score

36.2.3. Brand Recognition

36.3. Licensed Toy Market Company Profiles

36.3.1. LEGO Group Overview, Products and Services, Strategy and Financial Analysis

36.3.2. Bandai Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis

36.3.3. Mattel Inc. Overview, Products and Services, Strategy and Financial Analysis

36.3.4. Hasbro Inc. Overview, Products and Services, Strategy and Financial Analysis

36.3.5. MGA Entertainment Inc. Overview, Products and Services, Strategy and Financial Analysis

37. Licensed Toy Market Other Major And Innovative Companies

Spin Master Corp., Playmates Toys Ltd., Build-A-Bear Workshop Inc., Funko Inc., Jakks Pacific Inc., MEGA Brands Inc., Moose Toys Pty Ltd., Funrise Inc., Tomy Company Ltd., Schleich GmbH, BanBao Co. Ltd., Character Options Ltd., Paladone Ltd, Character World Ltd., National Entertainment Collectibles Association Inc.

38. Global Licensed Toy Market Competitive Benchmarking And Dashboard

39. Upcoming Startups in the Market

40. Key Mergers And Acquisitions In The Licensed Toy Market

41. Licensed Toy Market High Potential Countries, Segments and Strategies

41.1 Licensed Toy Market In 2030 - Countries Offering Most New Opportunities

41.2 Licensed Toy Market In 2030 - Segments Offering Most New Opportunities

41.3 Licensed Toy Market In 2030 - Growth Strategies

41.3.1 Market Trend Based Strategies

41.3.2 Competitor Strategies

42. Appendix

42.1. Abbreviations

42.2. Currencies

42.3. Historic And Forecast Inflation Rates

42.4. Research Inquiries

42.5. The Business Research Company

42.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Licensed Toy Market, Overview Of Key Products - Product Examples
  • Table 2: Global Licensed Toy Market Attractiveness, Factor-Wise Evaluation
  • Table 3: Global Licensed Toy Market, Supply Chain Analysis
  • Table 4: Global Licensed Toy Market, Major Raw Material Providers
  • Table 5: Global Licensed Toy Market, Major Resource Providers
  • Table 6: Global Licensed Toy Market, Major Manufacturers (Suppliers)
  • Table 7: Global Licensed Toy Market, Major Distributors And Channel Partners
  • Table 8: Global Licensed Toy Market, Key Technologies & Future Trends
  • Table 9: Global Licensed Toy Market, Major Trends
  • Table 10: Global Licensed Toy Market, Major End Users
  • Table 11: Global Licensed Toy Market, PESTEL (Political, Economic, Social, Technology, Environmental and Legal) Analysis
  • Table 12: Global Licensed Toy Historic Market Growth, 2020-2025, $ Billion
  • Table 13: Global Licensed Toy Forecast Market Growth, 2025-2030F, 2035F, $ Billion
  • Table 14: Global Licensed Toy Market - TAM, US$ Billion, 2025
  • Table 15: Global Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 16: Global Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 17: Global Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 18: Global Licensed Toy Market, Segmentation By End-Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 19: Global Licensed Toy Market, Sub-Segmentation Of Action Figures, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 20: Global Licensed Toy Market, Sub-Segmentation Of Dolls And Plush Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 21: Global Licensed Toy Market, Sub-Segmentation Of Arts And Crafts, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 22: Global Licensed Toy Market, Sub-Segmentation Of Games And Puzzles, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 23: Global Licensed Toy Market, Sub-Segmentation Of Outdoor And Sports Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 24: Global Licensed Toy Market, Sub-Segmentation Of Construction Sets, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 25: Global Licensed Toy Market, Sub-Segmentation Of Educational Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 26: Global Licensed Toy Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 27: Global Licensed Toy Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 28: Global Licensed Toy Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 29: Asia-Pacific, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 30: Asia-Pacific, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 31: Asia-Pacific, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 32: China, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 33: China, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 34: China, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 35: India, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 36: India, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 37: India, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 38: Japan, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 39: Japan, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 40: Japan, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 41: Australia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 42: Australia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 43: Australia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 44: Indonesia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 45: Indonesia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 46: Indonesia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 47: South Korea, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 48: South Korea, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 49: South Korea, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 50: Taiwan, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 51: Taiwan, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 52: Taiwan, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 53: South East Asia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 54: South East Asia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 55: South East Asia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 56: Western Europe, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 57: Western Europe, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 58: Western Europe, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 59: UK, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 60: UK, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 61: UK, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 62: Germany, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 63: Germany, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 64: Germany, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 65: France, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 66: France, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 67: France, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 68: Italy, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 69: Italy, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 70: Italy, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 71: Spain, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 72: Spain, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 73: Spain, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 74: Eastern Europe, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 75: Eastern Europe, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 76: Eastern Europe, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 77: Russia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 78: Russia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 79: Russia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 80: North America, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 81: North America, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 82: North America, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 83: USA, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 84: USA, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 85: USA, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 86: Canada, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 87: Canada, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 88: Canada, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 89: South America, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 90: South America, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 91: South America, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 92: Brazil, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 93: Brazil, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 94: Brazil, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 95: Middle East, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 96: Middle East, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 97: Middle East, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 98: Africa, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 99: Africa, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 100: Africa, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Table 101: Global Licensed Toy Key Competitor Estimated Market Shares, 2024, Percentage (%)
  • Table 102: Global Licensed Toy Market - Company Scoring Matrix
  • Table 103: Upcoming Startups
  • Table 104: LEGO Group Financial Performance
  • Table 105: Bandai Co. Ltd. Financial Performance
  • Table 106: Mattel Inc. Financial Performance
  • Table 107: Hasbro Inc. Financial Performance
  • Table 108: MGA Entertainment Inc. Financial Performance
  • Table 109: Global Licensed Toy Market, Competitive Benchmarking (In USD Billions)
  • Table 110: Global Licensed Toy Market, Competitive Dashboard
  • Table 111: Global Licensed Toy Market Size Gain ($ Billion), 2025 – 2030 By Country
  • Table 112: Global, Licensed Toy Market Size Gain ($ Billion), Segmentation By Product Type, 2025 – 2030
  • Table 113: Global, Licensed Toy Market Size Gain ($ Billion), Segmentation By Age Group, 2025 – 2030
  • Table 114: Global, Licensed Toy Market Size Gain ($ Billion), Segmentation By Distribution Channel, 2025 – 2030

List Of Figures

    Figure 1: Global Licensed Toy Market, Overview Of Key Products - Product Examples
  • Figure 2: Global Licensed Toy Market Attractiveness, Factor-Wise Evaluation
  • Figure 3: Global Licensed Toy Market, Supply Chain Analysis
  • Figure 4: Global Licensed Toy Market, Major Raw Material Providers
  • Figure 5: Global Licensed Toy Market, Major Resource Providers
  • Figure 6: Global Licensed Toy Market, Major Manufacturers (Suppliers)
  • Figure 7: Global Licensed Toy Market, Major Distributors And Channel Partners
  • Figure 8: Global Licensed Toy Market, Key Technologies & Future Trends
  • Figure 9: Global Licensed Toy Market, Major Trends
  • Figure 10: Global Licensed Toy Market, Major End Users
  • Figure 11: Global Licensed Toy Market, PESTEL (Political, Economic, Social, Technology, Environmental and Legal) Analysis
  • Figure 12: Global Licensed Toy Historic Market Growth, 2020-2025, $ Billion
  • Figure 13: Global Licensed Toy Forecast Market Growth, 2025-2030F, 2035F, $ Billion
  • Figure 14: Global Licensed Toy Market - TAM, US$ Billion, 2025
  • Figure 15: Global Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 16: Global Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 17: Global Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 18: Global Licensed Toy Market, Segmentation By End-Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 19: Global Licensed Toy Market, Sub-Segmentation Of Action Figures, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 20: Global Licensed Toy Market, Sub-Segmentation Of Dolls And Plush Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 21: Global Licensed Toy Market, Sub-Segmentation Of Arts And Crafts, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 22: Global Licensed Toy Market, Sub-Segmentation Of Games And Puzzles, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 23: Global Licensed Toy Market, Sub-Segmentation Of Outdoor And Sports Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 24: Global Licensed Toy Market, Sub-Segmentation Of Construction Sets, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 25: Global Licensed Toy Market, Sub-Segmentation Of Educational Toys, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 26: Global Licensed Toy Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 27: Global Licensed Toy Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 28: Global Licensed Toy Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 29: Asia-Pacific, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 30: Asia-Pacific, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 31: Asia-Pacific, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 32: China, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 33: China, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 34: China, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 35: India, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 36: India, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 37: India, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 38: Japan, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 39: Japan, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 40: Japan, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 41: Australia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 42: Australia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 43: Australia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 44: Indonesia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 45: Indonesia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 46: Indonesia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 47: South Korea, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 48: South Korea, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 49: South Korea, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 50: Taiwan, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 51: Taiwan, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 52: Taiwan, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 53: South East Asia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 54: South East Asia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 55: South East Asia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 56: Western Europe, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 57: Western Europe, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 58: Western Europe, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 59: UK, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 60: UK, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 61: UK, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 62: Germany, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 63: Germany, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 64: Germany, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 65: France, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 66: France, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 67: France, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 68: Italy, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 69: Italy, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 70: Italy, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 71: Spain, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 72: Spain, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 73: Spain, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 74: Eastern Europe, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 75: Eastern Europe, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 76: Eastern Europe, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 77: Russia, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 78: Russia, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 79: Russia, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 80: North America, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 81: North America, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 82: North America, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 83: USA, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 84: USA, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 85: USA, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 86: Canada, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 87: Canada, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 88: Canada, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 89: South America, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 90: South America, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 91: South America, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 92: Brazil, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 93: Brazil, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 94: Brazil, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 95: Middle East, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 96: Middle East, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 97: Middle East, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 98: Africa, Licensed Toy Market, Segmentation By Product Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 99: Africa, Licensed Toy Market, Segmentation By Age Group, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 100: Africa, Licensed Toy Market, Segmentation By Distribution Channel, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Figure 101: Global Licensed Toy Key Competitor Estimated Market Shares, 2024, Percentage (%)
  • Figure 102: Global Licensed Toy Market - Company Scoring Matrix
  • Figure 103: Upcoming Startups
  • Figure 104: LEGO Group Financial Performance
  • Figure 105: Bandai Co. Ltd. Financial Performance
  • Figure 106: Mattel Inc. Financial Performance
  • Figure 107: Hasbro Inc. Financial Performance
  • Figure 108: MGA Entertainment Inc. Financial Performance
  • Figure 109: Global Licensed Toy Market, Competitive Benchmarking (In USD Billions)
  • Figure 110: Global Licensed Toy Market, Competitive Dashboard
  • Figure 111: Global Licensed Toy Market Size Gain ($ Billion), 2025 – 2030 By Country
  • Figure 112: Global, Licensed Toy Market Size Gain ($ Billion), Segmentation By Product Type, 2025 – 2030
  • Figure 113: Global, Licensed Toy Market Size Gain ($ Billion), Segmentation By Age Group, 2025 – 2030
  • Figure 114: Global, Licensed Toy Market Size Gain ($ Billion), Segmentation By Distribution Channel, 2025 – 2030
No Related Insights

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Frequently Asked Questions

The Licensed Toy market was valued at $27.2 billion in 2025, increased to $28.82 billion in 2026, and is projected to reach $36.6 billion by 2030.

The global Licensed Toy market is expected to grow at a CAGR of 6.2% from 2026 to 2035 to reach $36.6 billion by 2035.

Some Key Players in the Licensed Toy market Include, LEGO Group, BandAI Co. Ltd., Mattel Inc., Hasbro Inc., MGA Entertainment Inc., Spin Master Corp., Playmates Toys Ltd., Build-A-Bear Workshop Inc., Funko Inc., Jakks Pacific Inc., MEGA Brands Inc., Moose Toys Pty Ltd., Funrise Inc., Tomy Company Ltd., Schleich GmbH, BanBao Co. Ltd., Character Options Ltd., Paladone Ltd, Character World Ltd., National Entertainment Collectibles Association Inc., and Geobra Brandstätter GmbH & Co. KG. .

Major trend in this market includes: Licensed Entertainment Collaborations Drive Product Innovation And Consumer Engagement In The Licensed Toy. For further insights on this market. request a sample here

North America was the largest region in the licensed toy market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the licensed toy market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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