Banner

Media Buying Agencies And Representative Firms Market 2022 – By Services (Media Buying Service, Media Planning Service, Media Representative Firms, Other Services), By Mode (Offline, Online), By Application (Banking, Financial Services, And Insurance Sector (BSFI), Consumer Goods And Retail, Government And Public Sector, IT And Telecom, Healthcare, Media And Entertainment), And By Region, Opportunities And Strategies – Global Forecast To 2031

Starting Price : $4000.00 $2680.00 | Pages : 262 | Published : June 2022 | SKU CODE : o&s500 | | Format :

Request Sample

Media Buying Agencies And Representative Firms Market Definition

The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

The word ‘media’ refers to a mode through which information is delivered to an audience. Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered a source of/channel for information, education, entertainment and advertising. Media content is delivered to audiences through various means, particularly mass media. Mass media includes all technologies by which information is communicated to large groups of people.

Media Buying Agencies And Representative Firms Market Size

The global media buying agencies and representative firms market reached a value of nearly $70,096.6 million in 2021, having increased at a compound annual growth rate (CAGR) of 3.8% since 2016. The global media buying agencies and representative firms market size is expected to grow from $70,096.6 million in 2021 to $105,034.6 million in 2026 at a rate of 8.4%. The global media buying agencies and representative firms market size is then expected to grow at a CAGR of 9.2% from 2026 and reach $163,004.8 million in 2031.    

Growth in the historic period in the media buying agencies and representative firms market resulted from strong economic growth in emerging markets, increasing number of events, growth in world population, increasing internet penetration, and rising advertisement expenditure. The market was restrained by COVID-19 impact, capital intensive, government regulations, and skilled workforce shortages.  

Going forward, faster economic growth, technology development, an increase in mergers and acquisitions, and an increase in mobile video viewing will drive the market in future. Factors that could hinder the growth of the market in the future include privacy concerns and copyright issues.

Media Buying Agencies And Representative Firms Market Drivers

The key drivers of the media buying agencies and representative firms market include:

Technology Development

The media buying agencies and representative firms market growth is supported by technological developments in the market. Technology such as AI is changing the way advertising operations are run thereby reducing the cost and increasing the profitability. According to a recent study by New York based Advertiser Perceptions, who are involved in research-based business intelligence for the advertising, marketing, and ad technology industries, in 2021, 32% of marketers and agency professionals were using AI to create ads, including digital banners, social media posts and digital out-of-home ads and 52% of high-performing marketing teams are planning to increase their adoption of AI and machine learning. Similarly, in August 2021, US-based BLKBOX.ai, a Facebook advertising management platform, launched an Intelligent Media Buying Platform, allowing businesses to scale profitably. Therefore, the increasing use of SaaS-based intelligent and automated media buying platforms is contributing to the growth of the market in forecast period.

Media Buying Agencies And Representative Firms Market Restraints

The key restraints on the media buying agencies and representative firms market include:

Privacy Concerns

Many users and non-users of social networks such as Facebook have concerns over the privacy of information they provide to these companies, which is expected to hinder the growth of the media buying agencies and representative firms market in the forecast period. Concerns include IP infringement, censorship, trolling, fake news and inappropriate content, and the difficulties of removing content once posted to sites. For example, in the Facebook data scandal, the data of about 87 million people was made accessible to the political consulting and strategic communication firm, Cambridge Analytica, due to factors such as the inadequate safeguarding of data against companies engaging in data harvesting and there being no oversight of developers by Facebook. Such privacy concerns reduce the potential growth of media sites, thus reducing the growth of the media buying agencies and representative firms market.

Media Buying Agencies And Representative Firms Market Trends

Major trends shaping the media buying agencies and representative firms market include:

Use Of Artificial Intelligence And Machine Learning

The increasing use of artificial intelligence (AI) is a key trend gaining popularity in the media buying agencies and representative firms market. Artificial intelligence is computer intelligence or intelligence demonstrated by a machine to help perform simple tasks or tasks that couldn’t be performed otherwise. AI has various applications in the advertising sector; it helps in various applications such as providing unique views of existing customer data, which helps enable marketers to run more experiments and to further develop new strategies. Artificial intelligence technology helps to scan videos and images helping marketers provide more relevant ads, increase engagement and brand recall. Furthermore, AI tools and machine learning algorithms help predict the best times, messages, and environments for increasing conversions. For instance, US-based Amplify.ai, a marketing platform makes use of AI chatbots to provide better customer experiences. The bots can be trained with sentiment, intent, and entities to provide better engagement between bot and customer.

Increase In Advertising On Streaming Services

Many media companies are investing in advertising on streaming services to capture audiences, which are increasingly shifting from broadcast television to streaming platforms. Streaming TV advertising refers to running paid advertisements on streaming services such as Hulu, Amazon Prime Video, or YouTube TV. These ads typically run in either 15 or 30-second segments, with up to 96% view rates, thus proving to be an extremely effective form of advertising. Streaming ads can also boost brand perception by 32% more than traditional TV, according to a study by Media Venue, a US-based full-service advertising agency, in 2020. Companies are buying rights from other companies to provide these services. For instance, in March 2022, Cinedigm, a US-based entertainment company offering enthusiast streaming services, completed the acquisition of Digital Media Rights (DMR), a diversified specialty streaming, advertising, and content distribution company with significant expertise in building audiences for global content in North America, for $16.4 million.  Companies such as HBO Max (an American subscription-based video on demand service owned by AT&T's WarnerMedia, through its WarnerMedia Direct subsidiary), Peacock (an over-the-top video streaming service owned and operated by the Television and Streaming division of NBCUniversal, a subsidiary of Comcast in United States), and Quibi (a short-lived American short-form streaming platform that generated content for viewing on mobile devices) are extensively ad-supported, while other streaming platforms are also slowly embracing the idea of advertisements. For instance, in January 2020, AT&T announced that it would sell video ad time during pause breaks.

Opportunities And Recommendations In The Media Buying Agencies And Representative Firms Market

Opportunities –The top opportunities in the media buying agencies and representative firms market segmented by services will arise in the media buying service segment, which will gain $16,378.6 million of global annual sales by 2026. The top opportunities in the media buying agencies and representative firms market segmented by mode will arise in the offline segment, which will gain $22,694.6 million of global annual sales by 2026. The top opportunities in the media buying agencies and representative firms market segmented by application will arise in the consumer goods and retail segment, which will gain $12,365.4 million of global annual sales by 2026. The media buying agencies and representative firms market size will gain the most in the USA at $8,420.2 million.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the media buying agencies and representative firms to focus on digital and online advertisements, focus on artificial intelligence chatbots, focus on emerging markets, offer competitively priced services, focus on collaborations and acquisitions, target events and target advertising and media industry professionals and companies.

Media Buying Agencies And Representative Firms Market Segmentation

The media buying agencies and representative firms market is segmented by services, by mode and by application.
By Services –
The media buying agencies and representative firms market is segmented by services into
    • a) Media Buying Service
    • b) Media Planning Service
    • c) Media Representative Firms
    • d) Other Services
The media buying service segment was the largest segment of the media buying agencies and representative firms market segmented by services, accounting for 38.1% of the total in 2021. Going forward, the media planning service segment is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by services, at a CAGR of 11.2% during 2021-2026.
By Mode –
The media buying agencies and representative firms market is segmented by mode into
    • a) Offline
    • b) Online
The offline segment was the largest segment of the media buying agencies and representative firms market segmented by mode, accounting for 71.4% of the total in 2021. Going forward, online segment is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by mode, at a CAGR of 10.0% during 2021-2026.
By Application –
The media buying agencies and representative firms market is segmented by application into
    • a) Banking, Financial Services, And Insurance Sector (BSFI)
    • b) Consumer Goods And Retail
    • c) Government And Public Sector
    • d) IT And Telecom
    • e) Healthcare
    • f) Media And Entertainment
The consumer goods and retail segment was the largest segment of the media buying agencies and representative firms market segmented by application, accounting for 35.3% of the total in 2021. Going forward, media and entertainment segment is expected to be the fastest growing segment in the media buying agencies and representative firms market segmented by application, at a CAGR of 8.9% during 2021-2026.
By Geography - The media buying agencies and representative firms market is segment by geography into
      o Asia Pacific
      • • China
      • • India
      • • Japan
      • • Australia
      • • Indonesia
      • • South Korea
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
North America was the largest region in the media buying agencies and representative firms market, accounting for 30.0% of the total in 2021. It was followed by the Asia Pacific, Western Europe, and then the other regions. Going forward, the fastest-growing regions in the media buying agencies and representative firms market will be South America and Middle East where growth will be at CAGRs of 12.6% and 11.0% respectively during 2021-2026. These will be followed by Africa and Asia Pacific, where the markets are expected to register CAGRs of 10.6% and 9.9% respectively during 2021-2026.

Media Buying Agencies And Representative Firms Market Competitive Landscape

Major Competitors are:

  • Publicis Groupe
  • WPP PLC
  • Omnicom Group Inc.
  • Dentsu Inc.
  • The Interpublic Group of Companies
  • Other Competitors Include:

  • Havas SA
  • Horizon Media
  • Hakuhodo DY Media Partners Inc.
  • Kingstar Media
  • EXL Media
  • Bidsopt
  • Socialiency Advertising
  • Hotspex Media
  • Catalyst Public Relations
  • BR Solutions Pvt. Ltd
  • Adworth Media Pvt Ltd
  • La Decoller Pvt. Ltd.
  • Anagram Media Labs Private Limited
  • Prawebs
  • Sootoo Network
  • DotC United Group
  • Premium.Digital
  • Web2Asia
  • INNOMATIVE
  • Eastidea Integrated Solutions
  • RuiYing Media
  • Nanchang Xiaoyi Information Technology Co., Ltd.
  • DLG (Digital Luxury Group)
  • Brand Catalyser
  • Maymurch China
  • Simony Studio
  • hdtMEDIA
  • ZEEYA Digital
  • Media Reach Advertising
  • Media Alive
  • Red Apple Advertising
  • The PR Office
  • the7stars
  • Orchard Media & Events Group Ltd
  • Scorch London
  • Mostly Media
  • REPLUG
  • SMM Berlin
  • Performance Media Deutschland GmbH
  • Zerotwonine Limited
  • drtv.agency
  • Digital Star
  • ERKA Agile Communication
  • Media Pozitiv
  • MoloSo Agency
  • Romanian Copywriter
  • Evolution Media
  • Moburst
  • Media Matters Worldwide
  • Acquire Media Corporation
  • LoyaltyPlant
  • SG K
  • emBlue + Zenman
  • Boostability
  • WebFX
  • Ignite visibility
  • Ingenia agenc
  • WAM Digital
  • Creativos RD
  • First point communications
  • Rise Interactive
  • LawRank
  • Globant
  • Sherlock communications
  • Altura interactive
  • BullMetrix
  • Quantikal
  • iVirtual
  • Alsayegh Media
  • Le Astrid International LLC
  • Twofour group
  • Binary demand
  • TONIC
  • hug digital
  • PAZ marketing
  • Shells advertising
  • Saba consultants
  • KENZ advertising
  • Amber communications
  • Socialize
  • Prodesign Advertising
  • Adkitchen
  • Keyade
  • Scarlet media
  • Amorphous new media
  • The media image
  • Terragon group
  • NXT Digital
  • Adclick Africa
  • Sprout performance partners
  • Gloo design agency
  • Brand republic SA
  • Ebony+Ivory
  • Sauce advertising
  • Ninety9cents
  • WetPaint advertising
  • NP Digital south Africa
  • Fogg agency
  • Fuse factory
  • Sahara Africa
    1. Table Of Contents

      1. Media Buying Agencies And Representative Firms Market Executive Summary

      2. Table of Contents

      3. List of Figures

      4. List of Tables

      5. Report Structure

      6. Introduction

      6.1. Segmentation By Geography

      6.2. Segmentation By Services

      6.3. Segmentation By Mode

      6.4. Segmentation By Application

      7. Media Buying Agencies And Representative Firms Market Characteristics

      7.1. Market Definition

      7.2. Segmentation By Services

      7.2.1. Media Buying Service

      7.2.2. Media Planning Service

      7.2.3. Media Representative Firms

      7.2.4. Other Services

      7.3. Segmentation By Mode

      7.3.1. Offline

      7.3.2. Online

      7.4. Segmentation By Application

      7.4.1. Banking, Financial Services, And Insurance Sector (BFSI)

      7.4.2. Consumer Goods And Retail

      7.4.3. Government And Public Sector

      7.4.4. IT And Telecom

      7.4.5. Healthcare

      7.4.6. Media And Entertainment

      8. Media Buying Agencies And Representative Firms Market Trends And Strategies

      8.1. Use Of Artificial Intelligence And Machine Learning

      8.2. Strategic Collaborations And Acquisitions

      8.3. Increasing Investments In Media Buying Agencies And Representative Firms

      8.4. Increased Adoption Of Digitalization

      8.5. Increase In Advertising On Streaming Services

      9. Impact Of COVID-19 On Media Buying Agencies And Representative Firms

      9.1. Introduction

      9.2. Impact On Labor Shortages

      9.3. Decrease In Advertising Spends

      9.4. Impact On Offline Advertising Media

      9.5. Impact On End-User Industries

      9.6. Impact On Supply Chain

      9.7. Future Outlook

      10. Global Media Buying Agencies And Representative Firms Market Size And Growth

      10.1. Market Size

      10.2. Historic Market Growth, 2016 – 2021, Value ($ Million)

      10.2.1. Drivers Of The Market 2016 – 2021

      10.2.2. Restraints On The Market 2016 – 2021

      10.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      10.3.1. Drivers Of The Market 2021 – 2026

      10.3.2. Restraints On The Market 2021 – 2026

      11. Global Media Buying Agencies And Representative Firms Market Segmentation

      11.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      11.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      11.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12. Media Buying Agencies And Representative Firms Market, Regional And Country Analysis

      12.1. Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      12.2. Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13. Asia-Pacific Media Buying Agencies And Representative Firms Market

      13.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview

      13.1.1. Region Information

      13.1.2. Market Information

      13.1.3. Background Information

      13.1.4. Government Initiatives

      13.1.5. Regulations

      13.1.6. Regulatory Bodies

      13.1.7. Major Associations

      13.1.8. Taxes Levied

      13.1.9. Corporate Tax Structure

      13.1.10. Investments

      13.1.11. Major Companies

      13.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.5. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.6. Asia-Pacific Media Buying Agencies And Representative Firms Market: Country Analysis

      13.7. China Media Buying Agencies And Representative Firms Market

      13.8. China Media Buying Agencies And Representative Firms Market Overview

      13.8.1. Country Information

      13.8.2. Market Information

      13.8.3. Background Information

      13.8.4. Government Initiatives

      13.8.5. Regulations

      13.8.6. Regulatory Bodies

      13.8.7. Major Associations

      13.8.8. Taxes Levied

      13.8.9. Corporate Tax Structure

      13.8.10. Investments

      13.8.11. Major Companies

      13.9. China Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.10. China Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.11. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.12. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.13. India Media Buying Agencies And Representative Firms Market

      13.14. India Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.15. India Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.16. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.17. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.18. Japan Media Buying Agencies And Representative Firms Market

      13.19. Japan Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.20. Japan Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.21. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.22. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.23. Australia Media Buying Agencies And Representative Firms Market

      13.24. Australia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.25. Australia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.26. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.27. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.28. Indonesia Media Buying Agencies And Representative Firms Market

      13.29. Indonesia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.30. Indonesia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.31. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.32. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.33. South Korea Media Buying Agencies And Representative Firms Market

      13.34. South Korea Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      13.35. South Korea Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      13.36. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      13.37. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14. Western Europe Media Buying Agencies And Representative Firms Market

      14.1. Western Europe Media Buying Agencies And Representative Firms Market Overview

      14.1.1. Region Information

      14.1.2. Market Information

      14.1.3. Background Information

      14.1.4. Government Initiatives

      14.1.5. Regulations

      14.1.6. Regulatory Bodies

      14.1.7. Major Associations

      14.1.8. Taxes Levied

      14.1.9. Corporate Tax Structure

      14.1.10. Investments

      14.1.11. Major Companies

      14.2. Western Europe Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      14.3. Western Europe Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      14.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.5. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.6. Western Europe Media Buying Agencies And Representative Firms Market: Country Analysis

      14.7. UK Media Buying Agencies And Representative Firms Market

      14.8. UK Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      14.9. UK Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      14.10. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.11. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.12. Germany Media Buying Agencies And Representative Firms Market

      14.13. Germany Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      14.14. Germany Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      14.15. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.16. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.17. France Media Buying Agencies And Representative Firms Market

      14.18. France Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      14.19. France Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      14.20. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      14.21. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      15. Eastern Europe Media Buying Agencies And Representative Firms Market

      15.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview

      15.1.1. Region Information

      15.1.2. Market Information

      15.1.3. Background Information

      15.1.4. Government Initiatives

      15.1.5. Regulations

      15.1.6. Regulatory Bodies

      15.1.7. Major Associations

      15.1.8. Taxes Levied

      15.1.9. Corporate Tax Structure

      15.1.10. Investments

      15.1.11. Major Companies

      15.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      15.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      15.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      15.5. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      15.6. Eastern Europe Media Buying Agencies And Representative Firms Market: Country Analysis

      15.7. Russia Media Buying Agencies And Representative Firms Market

      15.8. Russia Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      15.9. Russia Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      15.10. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      15.11. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      16. North America Media Buying Agencies And Representative Firms Market

      16.1. North America Media Buying Agencies And Representative Firms Market Overview

      16.1.1. Region Information

      16.1.2. Market Information

      16.1.3. Background Information

      16.1.4. Government Initiatives

      16.1.5. Regulations

      16.1.6. Regulatory Bodies

      16.1.7. Major Associations

      16.1.8. Taxes Levied

      16.1.9. Corporate Tax Structure

      16.1.10. Investments

      16.1.11. Major Companies

      16.2. North America Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      16.3. North America Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      16.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      16.5. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      16.6. North America Media Buying Agencies And Representative Firms Market: Country Analysis

      16.7. USA Media Buying Agencies And Representative Firms Market

      16.8. USA Media Buying Agencies And Representative Firms Market Overview

      16.8.1. Country Information

      16.8.2. Market Information

      16.8.3. Background Information

      16.8.4. Government Initiatives

      16.8.5. Regulations

      16.8.6. Regulatory Bodies

      16.8.7. Major Associations

      16.8.8. Taxes Levied

      16.8.9. Corporate Tax Structure

      16.8.10. Investments

      16.8.11. Major Companies

      16.9. USA Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      16.10. USA Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      16.11. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      16.12. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      17. South America Media Buying Agencies And Representative Firms Market

      17.1. South America Media Buying Agencies And Representative Firms Market Overview

      17.1.1. Region Information

      17.1.2. Market Information

      17.1.3. Background Information

      17.1.4. Government Initiatives

      17.1.5. Regulations

      17.1.6. Regulatory Bodies

      17.1.7. Major Associations

      17.1.8. Taxes Levied

      17.1.9. Corporate Tax Structure

      17.1.10. Investments

      17.1.11. Major Companies

      17.2. South America Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      17.3. South America Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      17.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      17.5. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      17.6. South America Media Buying Agencies And Representative Firms Market: Country Analysis

      17.7. Brazil Media Buying Agencies And Representative Firms Market

      17.8. Brazil Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      17.9. Brazil Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      17.10. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      17.11. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      18. Middle East Media Buying Agencies And Representative Firms Market

      18.1. Middle East Media Buying Agencies And Representative Firms Market Overview

      18.1.1. Region Information

      18.1.2. Market Information

      18.1.3. Background Information

      18.1.4. Government Initiatives

      18.1.5. Regulations

      18.1.6. Regulatory Bodies

      18.1.7. Major Associations

      18.1.8. Taxes Levied

      18.1.9. Corporate Tax Structure

      18.1.10. Investment

      18.1.11. Major Companies

      18.2. Middle East Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      18.3. Middle East Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      18.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      18.5. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      19. Africa Media Buying Agencies And Representative Firms Market

      19.1. Africa Media Buying Agencies And Representative Firms Market Overview

      19.1.1. Region Information

      19.1.2. Market Information

      19.1.3. Background Information

      19.1.4. Government Initiatives

      19.1.5. Regulatory Bodies

      19.1.6. Regulations

      19.1.7. Major Associations

      19.1.8. Taxes Levied

      19.1.9. Corporate Tax Structure

      19.1.10. Investments

      19.1.11. Major Companies

      19.2. Africa Media Buying Agencies And Representative Firms Market, Historic Market Growth, 2016 – 2021, Value ($ Million)

      19.3. Africa Media Buying Agencies And Representative Firms Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)

      19.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      19.5. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)

      20. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles

      20.1. Company Profiles

      20.2. Publicis Groupe SA

      20.2.1. Company Overview

      20.2.2. Products And Services.

      20.2.3. Business Strategy

      20.2.4. Financial Overview

      20.3. WPP plc

      20.3.1. Company Overview

      20.3.2. Products And Services.

      20.3.3. Business Strategy

      20.3.4. Financial Overview

      20.4. Omnicom Group Inc.

      20.4.1. Company Overview

      20.4.2. Products And Services

      20.4.3. Business Strategy

      20.4.4. Financial Overview

      20.5. Dentsu Group Inc

      20.5.1. Company Overview

      20.5.2. Products And Services.

      20.5.3. Business Strategy

      20.5.4. Financial Overview

      20.6. The Interpublic Group of Companies

      20.6.1. Company Overview

      20.6.2. Products And Services

      20.6.3. Business Strategy

      20.6.4. Financial Overview

      21. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market

      21.1. Omnicom Group Inc. Has Acquired TA Digital

      21.2. Omnicom Media Group Acquired Jump 450 Media

      21.3. Omnicom Agrees To Acquire Oliver Schrott Kommunikation GmbH

      21.4. TAKUMI Has Acquired UK Based Unieed Agency

      21.5. Publicis Groupe Acquired Boomerang

      21.6. Publicis Groupe Acquired Taylor Herring

      21.7. HAVAS GROUP Acquired HYLAND

      21.8. Omnicom Group Acquired Smart Digital

      21.9. Publicis Groupe Acquired Epsilon

      21.10. Interpublic Group (IPG) Acquired Acxiom

      22. Media Buying Agencies And Representative Firms Market Opportunities And Strategies

      22.1. Global Media Buying Agencies And Representative Firms Market In 2026 – Countries Offering Most New Opportunities

      22.2. Global Media Buying Agencies And Representative Firms Market In 2026 – Segments Offering Most New Opportunities

      22.3. Global Media Buying Agencies And Representative Firms Market In 2026 – Growth Strategies

      22.3.1. Market Trend Based Strategies

      22.3.2. Competitor Strategies

      23. Media Buying Agencies And Representative Firms Conclusions And Recommendations

      23.1. Conclusions

      23.2. Recommendations

      23.2.1. Product

      23.2.2. Place

      23.2.3. Price

      23.2.4. Promotion

      23.2.5. People

      24. Appendix

      24.1. Market Data Sources

      24.2. Research Methodology

      24.3. Currencies

      24.4. Research Inquiries

      24.5. The Business Research Company

      25. Copyright and Disclaimer

    List Of Tables

      Table 1: Global Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 2: Global Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 3: Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 4: Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 5: Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 6: Global Media Buying Agencies And Representative Firms Market, Segmentation By Modes, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 7: Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 8: Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 9: Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 10: Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 11: Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 12: Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 13: Asia-Pacific GDP Per Capita, By Country, 2016-2021, $
    • Table 14: Asia-Pacific Population By Age Group, By Country, 2016-2026, Thousands
    • Table 15: Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 16: Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 17: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 18: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 19: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 20: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 21: China GDP Per Capita, 2016-2021, $
    • Table 22: China Population By Age Group, 2016-2026, Thousands
    • Table 23: China Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 24: China Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 25: China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 26: China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 27: China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 28: China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 29: India Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 30: India Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 31: India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 32: India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 33: India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 34: India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 35: Japan Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 36: Japan Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 37: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 38: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 39: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 40: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 41: Australia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 42: Australia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 43: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 44: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 45: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 46: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 47: Indonesia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 48: Indonesia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 49: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 50: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 51: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 52: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 53: South Korea Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 54: South Korea Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 55: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 56: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 57: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 58: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 59: Western Europe GDP Per Capita, By Country, 2016-2021, $
    • Table 60: Western Europe Population By Age Group, By Country, 2016-2026, Thousands
    • Table 61: Western Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 62: Western Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 63: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 64: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 65: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 66: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 67: UK Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 68: UK Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 69: UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 70: UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 71: UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 72: UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 73: Germany Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 74: Germany Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 75: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 76: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 77: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 78: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 79: France Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 80: France Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 81: France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 82: France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 83: France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 84: France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 85: Eastern Europe GDP Per Capita, By Country, 2016-2021, $
    • Table 86: Eastern Europe Population By Age Group, By Country, 2016-2026, Thousands
    • Table 87: Eastern Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 88: Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 89: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 90: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 91: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 92: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 93: Russia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 94: Russia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 95: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 96: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 97: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 98: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 99: North America GDP Per Capita, By Country, 2016-2021, $
    • Table 100: North America Population By Age Group, By Country, 2016-2026, Thousands
    • Table 101: North America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 102: North America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 103: North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 104: North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 105: North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 106: North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 107: USA GDP Per Capita, 2016-2021, $
    • Table 108: USA Population By Age Group, 2016-2026, Thousands
    • Table 109: USA Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 110: USA Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 111: USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 112: USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 113: USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 114: USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 115: South America GDP Per Capita, By Country, 2015-2020, $
    • Table 116: South America Population By Age Group, By Country, 2016-2026, Thousands
    • Table 117: South America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 118: South America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 119: South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 120: South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 121: South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 122: South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 123: Brazil Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 124: Brazil Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 125: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 126: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 127: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 128: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 129: Middle East GDP Per Capita, By Country, 2016-2021, $
    • Table 130: Middle East Population By Age Group, By Country, 2016-2026, Thousands
    • Table 131: Middle East Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 132: Middle East Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 133: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 134: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 135: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 136: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 137: Africa GDP Per Capita, By Country, 2016-2021, $
    • Table 138: Africa Population By Age Group, By Country, 2016-2026, Thousands
    • Table 139: Africa Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Table 140: Africa Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Table 141: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 142: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 143: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 144: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Million
    • Table 145: Global Media Buying Agencies And Representative Firms Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Table 146: Publicis Groupe – Financial Performance, $ Billion
    • Table 147: WPP – Financial Performance, $ Billion
    • Table 148: Omnicom– Financial Performance, $ Billion
    • Table 149: Dentsu – Financial Performance, $ Billion
    • Table 150: IPG – Financial Performance, $ Billion
    • Table 151: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), 2021 – 2026, By Country
    • Table 152: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), Segmentation By Services, 2021 – 2026
    • Table 153: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), Segmentation By Mode, 2021 – 2026
    • Table 154: Global Media Buying Agencies And Representative Firms Market Size Gain ($ Million), Segmentation By Application, 2021 – 2026
    • Table 155: Media Buying Agencies And Representative Firms Market Data Sources

    List Of Figures

      Figure 1: Global Media Buying Agencies And Representative Firms Market Segmentation By Services
    • Figure 2: Global Media Buying Agencies And Representative Firms Market Segmentation By Mode
    • Figure 3: Global Media Buying Agencies And Representative Firms Market Segmentation By Application
    • Figure 4: Global Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 5: Global Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 6: Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 7: Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 8: Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 9: Global Media Buying Agencies And Representative Firms Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 10: Global Media Buying Agencies And Representative Firms Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 11: Asia-Pacific Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 12: Asia-Pacific Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 13: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 14: Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 15: China Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 16: China Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 17: China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 18: China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 19: India Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 20: India Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 21: India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 22: India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 23: Japan Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 24: Japan Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 25: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 26: Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 27: Australia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 28: Australia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 29: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 30: Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 31: Indonesia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 32: Indonesia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 33: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 34: Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 35: South Korea Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 36: South Korea Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 37: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 38: South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 39: Western Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 40: Western Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 41: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 42: Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 43: UK Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 44: UK Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 45: UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 46: UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 47: Germany Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 48: Germany Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 49: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 50: Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 51: France Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 52: France Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 53: France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 54: France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 55: Eastern Europe Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 56: Eastern Europe Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 57: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 58: Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 59: Russia Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 60: Russia Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 61: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 62: Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 63: North America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 64: North America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 65: North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 66: North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 67: USA Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 68: USA Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 69: USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 70: USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 71: South America Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 72: South America Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 73: South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 74: South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 75: Brazil Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 76: Brazil Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 77: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 78: Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 79: Middle East Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 80: Middle East Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 81: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 82: Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 83: Africa Media Buying Agencies And Representative Firms Market, Historic, 2016 – 2021, $ Million
    • Figure 84: Africa Media Buying Agencies And Representative Firms Market, Forecast, 2021 – 2026, 2031F, $ Million
    • Figure 85: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 86: Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 87: Global Media Buying Agencies And Representative Firms Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Figure 88: Publicis Groupe – Financial Performance, $ Billion
    • Figure 89: WPP – Financial Performance, $ Billion
    • Figure 90: Omnicom’s– Financial Performance, $ Billion
    • Figure 91: Dentsu – Financial Performance, $ Billion
    • Figure 92: IPG – Financial Performance, $ Billion
    Global Podcasting Market Overview And Prospects – Includes Podcasting Market Analysis
    The Business Research Company offers the social media market research report 2022 with industry size, share, segments and market growth
    The Business Research Company offers the media buying agencies and representative firms market research report 2022 with industry size, share, segments and market growth
    The Business Research Company offers the seo market research report 2022 with industry size, share, segments and market growth
    The Business Research Company offers the SEO services market research report 2022 with industry size, share, segments and market growth
    Global Agencies Search Engine Optimization Services Market Growth Analysis And Indications – Includes Agencies Search Engine Optimization Services Market Trends
    Global Computational Photography Market Outlook, Opportunities And Strategies Computational Photography Market Growth
    Global Music Streaming Market Size, Forecasts, And Opportunities – Includes Music Streaming Market Share
    Petrochemicals Market - By Type (Ethylene, Propylene, Benzene, Xylene, Styrene, Toluene, Cumene, Others), By End-User (Textile, Furniture, Paints And Coatings, Pharmaceuticals, Synthetic Rubber And Fibers, Plastic Materials And Resins, Toiletries And Cleaning Compounds, Others), And By Region, Opportunities And Strategies - Global Forecast To 2030
    View Report
    Internet Search Portals Global Market Report 2022 – By Website (Operating Websites, Internet Search Websites), By Application (Personal, Commercial), By Distribution Channel (Online, Offline) – Market Size, Trends, And Global Forecast 2022-2026
    View Report
    IPTV Global Market Report 2022 – By Type (Video IPTV, Non-Video IPTV), By End-User (Small & Medium Enterprise, Large Enterprise, Residential Customers), By Application (Linear Television, Nonlinear Television) – Market Size, Trends, And Global Forecast 2022-2026
    View Report
    Agencies SEO Services Global Market Report 2022 – By Service Type (Online Services, Offline Services), By Subscription (Monthly, Annually), By End Use Industry (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate) – Market Size, Trends, And Global Forecast 2022-2026
    View Report
    Freelancer SEO Services Global Market Report 2022 – By Type (On Page SEO, Off Page SEO, Technical SEO), By Application (Large Enterprises, Small And Mid-Sized Enterprises (SMEs)), By End User (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate) – Market Size, Trends, And Global Forecast 2022-2026
    View Report
    Non-Fiction Books Global Market Report 2022 – By Type (eBook, Printed Book, Audio book), By Category (Religion, Travel, Biography, History/Law/Political Science, Business/Economics, Cooking/Entertainment, Computers, Crafts/Antiques/Hobbies/Games, Performing Arts), By Distribution channel (Online Sales, Bookstores, Direct Sales) – Market Size, Trends, And Global Forecast 2022-2026
    View Report
    Children and Young Adult Books Global Market Report 2022 – By Type (Print Book, Ebook, Audiobook), By End-user (Children (2 to 10 Years), Adolescents (11 to 17 Years), Young adults (18 to 25 Years)), By Distribution Channel (Online Distribution, Offline Distribution) – Market Size, Trends, And Global Forecast 2022-2026
    View Report
    Television Station Global Market Report 2022 – By Broadcaster Type (Public, Commercial), By Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT)), By Revenue Model (Subscription, Pay-per View, On Demand, Advertisement) – Market Size, Trends, And Global Forecast 2022-2026
    View Report