Web Content, Search Portals And Social Media Market Definition And Segments
Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions such as file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks.
The main types of web content, search portals, and social media are social media, internet search portals, digital publishing, content streaming, and search engine optimization services. Social media refers to a computer-based technology that will facilitate sharing of ideas, thoughts, and information through virtual networks and communities. The different deployment types include on-premises, cloud and involve various organization services such as large enterprises, small and medium-sized enterprises (SMEs).
The web content, search portals and social media market covered in this report is segmented –
1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services
2) By Deployment Mode: On-premises, Cloud
3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services
The web content, search portals and social media market size has grown rapidly in recent years. It will grow from $739.6 billion in 2023 to $848.3 billion in 2024 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to internet penetration, mobile adoption, social media adoption, content creation and sharing.
The web content, search portals and social media market size is expected to see rapid growth in the next few years. It will grow to $1,427.81 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to e-commerce integration, emerging markets, environmental and ethical considerations, content personalization, video content. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships, .
Mobile Revolution How Increased Device Penetration And Data Consumption Fuel The Web Content, Search Portals, Seo Services, And Social Media Market
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based UN body in charge of a multitude of areas, including communication and technological advancements, 73% of people aged 10 and above possess a smartphone in 2022, which is 7% greater than the share of the population that uses the Internet, eventually driving the revenues of web content, search portals and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market.
Digital Advertising Revolutionizes The Landscape Driving Growth In Web Content, Search Portals, Seo Services, And Social Media Market
The emergence of digital advertising is expected to propel the growth of the web content, search portals, SEO services, and social media market in the coming years. Digital advertising is the use of internet channels to market items, solutions, or trademarks to consumers and platform users. It is a type of marketing that makes use of the Internet as a tool to reach out to prospective consumers and clients. To improve websites, attract and retain consumers, drive targeted traffic, increase visibility and brand recognition, and develop trust and authority with prospects, online content, search portals, SEO services, and social media are employed. For instance, in August 2023, according to WordStream Inc., a US-based web marketing firm, 72% of overall marketing investment was committed to digital advertising channels. 55% of the advertising happens through digital platforms. Total digital advertising spending in 2021 is expected to be $436 billion, in contrast to $196 billion for traditional advertising. Therefore, the emergence of digital advertising is driving web content, search portals, SEO services, and the social media market.
Major companies operating in the web content, search portals and social media market include Google LLC, Facebook Inc., Tencent Holdings Limited, Baidu Inc., Netflix Inc., Twitter Inc., LinkedIn Corporation, Reddit Inc., Pinterest Inc., Snap Inc., TikTok Inc., YouTube LLC, Instagram LLC, WhatsApp Inc., Tencent Holdings Limited, LINE Corporation, Viber Media S.à r.l., Telegram Messenger LLP, Tumblr Inc., Flickr Inc., Vimeo LLC, SoundCloud Limited, Spotify AB, Pandora Media LLC, iHeartMedia Inc., Apple Inc., Amazon.com Inc., Tidal Music AS, Deezer SA, Shazam Entertainment Limited.
Pandemic Disruption And Resilience Impact Of COVID-19 On The Web Content, Search Portals, And Social Media Market
The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the web content, search portals, and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-such as symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the web content, search portals, and social media market will recover from the shock across the forecast period as it is a 'black swan’ event and not related to ongoing or fundamental weaknesses in the market or the global economy.
Elevating User Engagement The Impact Of Progressive Web Applications (PWAS) In The Digital Publishing And Content Streaming Market
Companies in the digital publishing and content streaming market are developing progressive web applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times.
Baidu Inc. And Quhuo Limited Forge Strategic Partnership In The Web Content, Search Portals, And Social Media Market
Major companies operating in the web content, search portals, and social media market are focusing on strategic collaborations such as Baidu Inc.'s partnership with Quhuo Limited to better meet the needs of their existing consumers. The association between Baidu Inc. and Quhuo Limited aims to use Baidu's newly released artificial intelligence-powered ERNIE Bot, a new-generation enormous-scale pre-training linguistic model, to enable numerous business situations. For instance, in April 2023, Quhuo Limited, a China-based blue-chip on-demand consumer service firm with technologically advanced, end-to-end operational solutions, announced a partnership with Baidu Inc. to acquire access to ERNIE Bot, a new-generation large language framework (LLM) that was recently revealed. Quhuo is soon going to have full access to ERNIE Bot's vast capabilities, which can read human languages and provide correct, logical, and eloquent replies on par with humans. This strategic relationship demonstrates Quhuo's dedication to using innovative artificial intelligence (AI) that can enable a variety of business situations, including front, center, and back-office activities, while also continuing to develop according to its existing technological solutions. Baidu Inc. is a China-based technology firm focused on Internet-related goods and services and artificial intelligence.
Asia-Pacific was the largest region in the web content, search portals, and social media market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The countries covered in the web content, search portals and social media market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa
The web content, search portals and social media market includes revenues earned by entities by offering services such as enabling customers to interact, creating and sharing content and information including pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The web content, search portals, SEO services, and social media market research report is one of a series of new reports from The Business Research Company that provides web content, search portals, SEO services, and social media market statistics, including Open banking industry global market size, regional shares, competitors with a web content, search portals, SEO services, and social media market share, detailed web content, search portals, SEO services, and social media market segments, market trends and opportunities, and any further data you may need to thrive in the web content, search portals, SEO services, and social media industry. This web content, search portals, SEO services, and social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.