Pet Oral Care Products Market Report 2026

Pet Oral Care Products Market Overview

• Pet Oral Care Products market size has reached to $2.17 billion in 2025 • Expected to grow to $3.12 billion in 2030 at a compound annual growth rate (CAGR) of 7.7% • Growth Driver: The Surge In Pet Adoptions Fueling Growth In The Pet Oral Care Products Market • Market Trend: Innovative Supplements For Canine Oral Health • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Pet Oral Care Products Market?

Pet oral care products are specially formulated items that help maintain good oral hygiene and promote the overall oral health of pets. They are used for maintaining pets' oral health in plaque and tartar, and gum disease prevention. The main product types of pet oral care products include toothpaste, toothbrushes, dental wipes, dental chews, oral-care food additives, oral-care water additives, and others. Toothpaste is a dental care product that is used in conjunction with a toothbrush to clean and maintain oral hygiene. They are used for various pets including dogs, cats, and others, which are distributed through supermarkets or hypermarkets, online channels, specialized pet shops, veterinary channels, and others for residential and commercial applications by various end-users such as veterinary hospitals, private clinics, home care, and colleges and universities.

What Is The Pet Oral Care Products Market Growth Forecast?

The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $3.12 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to launch of innovative oral-care products for pets, integration of ai and digital solutions in veterinary services, expansion of online sales channels for pet oral-care products, rising demand for preventive dental care, collaborations between pet food manufacturers and veterinary clinics. Major trends in the forecast period include rising adoption of dental chews and oral-care treats, growth of home-based pet oral care solutions, increasing awareness of pet oral hygiene among pet owners, expansion of veterinary dental services, development of flavored and enzymatic toothpaste products.

Global Pet Oral Care Products Market Segmentation

1) By Product Type: Toothpaste, Toothbrushes, Dental Wipes, Dental Chews, Oral-Care Food Additives, Oral-Care Water Additives, Other Product Types 2) By Pet Type: Dogs, Cats, Other Pet Types 3) By Distribution Channel: Supermarkets And Hypermarkets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels 4) By Application: Residential, Commercial 5) By End-Use: Veterinary Hospitals, Private Clinics, Home Care, Colleges And Universities Subsegments: 1) By Toothpaste: Enzymatic Toothpaste, Non-Enzymatic Toothpaste, Flavored Toothpaste 2) By Toothbrushes: Finger Brushes, Standard Dog Toothbrushes, Cat Toothbrushes, Electric Toothbrushes 3) By Dental Wipes: Textured Dental Wipes, Antimicrobial Dental Wipes, All-Natural Dental Wipes 4) By Dental Chews: Rawhide Dental Chews, Grain-Free Dental Chews, Enzymatic Dental Chews, Dental Bones And Treats 5) By Oral-Care Food Additives: Water-Soluble Oral Care Powders, Liquid Oral Care Additives, Treats With Oral-Care Benefits 6) By Oral-Care Water Additives: Antibacterial Water Additives, Breath Freshening Water Additives, Enzymatic Water Additives 7) By Other Product Types: Oral-Care Gels, Breath Freshening Sprays, Dental Kits

What Is The Driver Of The Pet Oral Care Products Market?

The growing number of pet adoptions is expected to propel the pet oral care products market going forward. Pet adoption is the process of taking a homeless or unwanted animal into your life and providing it with a loving, permanent home. The growing number of pet adoptions is increasing due to the rising awareness of the emotional and psychological benefits of pet ownership, as more people seek companionship and stress relief through pets. The pet oral care products market supports the growing number of pet adoptions, as an increasing number of pet owners seek specialized dental care products to maintain their pets’ oral health and overall well-being. For instance, in March 2025, according to the American Pet Products Association, a US-based non-profit association, ninety-four (94) million U.S. households own at least one pet, compared to eighty-two (82) million in 2023. Therefore, the growing number of pet adoptions is driving the pet oral care products industry.

Key Players In The Global Pet Oral Care Products Market

Major companies operating in the pet oral care products market are Mars Incorporated, Nestlé Purina PetCare Company, Colgate‑Palmolive Company, Central Garden & Pet Company, Hill’s Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac, TropiClean, HealthyMouth LLC, PetzLife Products Inc., Kane Biotech, Natural Pet Innovations, Nylabone, Whimzees, Petosan AS, Petsmile, Arm & Hammer Pet Dental, Vet’s Best, ProDen PlaqueOff, OraVet, Goran Pharma, Cosmos Corporation, Beaphar Beheer BV, Sentry Pet Care, Elanco Animal Health, Ark Naturals Company

Global Pet Oral Care Products Market Trends and Insights

Major companies operating in the pet oral care products market are developing new products to sustain their position in the market. Developing new products refers to introducing innovative pet oral care formulations and tools designed to improve dental hygiene, prevent oral diseases, and enhance ease of use for pet owners. For instance, in January 2023, TEEF for Life, a US-based company engaged in dog oral care, launched two new supplements Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42 to help promote oral health in pets. Selective Microbial Metabolism Regulation Technology (SMMRT) has been clinically shown to increase healthy bacteria and inhibit the growth of germs linked to tooth disease in both people and animals. The other new product, Protektin42TM, aims to treat the underlying causes of gum disease, tooth decay, and foul breath in canines. Protektin42 is a pre-and postbiotic supplement that is made with human-grade, plant-derived components and is available as a powder that can be mixed with water.

What Are Latest Mergers And Acquisitions In The Pet Oral Care Products Market?

In September 2024, Vimian Group AB (publ), an Australia-based provider of veterinary medical technology and equipment, acquired iM3 Dental Limited for an undisclosed amount. With this acquisition, Vimian Group aimed to expand its technological capabilities and product offerings in veterinary dental care equipment, enhancing its presence in the animal dental healthcare market. iM3 Dental Limited is an Australia-based manufacturer of veterinary dental equipment and products used in animal oral health procedures.

Regional Outlook

North America was the largest region in the pet oral care products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Pet Oral Care Products Market?

The pet oral care products market consists of sales of tartar control treats, dental gels, and oral rinses. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.