Premix Cocktails Global Market Report 2022 – By Product Type (Rum, Whiskey, Vodka, Wine, Other Product Types), By Flavor (Fruits, Spiced, Other Flavors), By Distribution Channel (Hyper/Supermarket, Departmental Stores, Specialty Stores, Online Retailers) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 300 | Published : April 2022 | SKU CODE : 7481 | Delivery Time: 2-3 business days | Format :


The market for premix cocktails consists of sales of premix cocktails and its related products. Premixed cocktails are also known as flavored alcoholic beverages, ready-to-drink (RTD) alcohol-based beverages, pre-packaged spirits, or premixed beverages. These are prepared from alcohol mix with fruit juice, contains healthy amount of carbonation, and is a packed form of alcoholic beverages for direct consumption. Premix cocktails categories can be wine-based, spirit-based, or malt-based drinks. These flavored drinks with low alcohol content are available for purchase generally through online channels, small retail shops, and convenience stores.

The main product types are rum, whiskey, vodka, wine, and others. Rum is a liquor made by fermenting and distilling sugarcane molasses or sugarcane juice. The various type of flavors used in premix cocktails are fruits, spiced, and others. The premix cocktails are distributed using hyper/supermarket, departmental stores, specialty stores, and online retailers.

The global premix cocktails market is expected to grow from $19.42 billion in 2021 to $20.29 billion in 2022 at a compound annual growth rate (CAGR) of 4.5%. The premix cocktail market is expected to grow to $24.2 billion in 2026 at a CAGR of 4.5%.

Increasing consumer preferences for healthy drinks with low alcohol content is projected to boost the demand for premix cocktails over the forthcoming years. According to a report published by Forbes in February 2019, 65% of the UK alcohol consumers aged 25 to 34 are trying or have tried to cut back their alcohol intake. Additionally, according to The International Wine and Spirit Research (IWSR)’s low/no-alcohol report published in February 2019, 52% of the USA consumers are trying to reduce their alcohol consumption. Moreover, low/non-alcohol products are projected to record healthy growth in the UK, led by spirits recording a CAGR of 81.1% from 2018 to 2022, and ready-to-drinks products growing a CAGR of 44.3% during the period. Therefore, increasing consumer preferences for healthy or low alcohol drinks is predicted to propel the demand for the premix cocktails market over the forthcoming years.

The stringent regulations and the government imposing high taxes on premix drinks are expected to limit the growth of the market. The foreign brands are being imposed high import duties owing to the high competition in the market. The government regulations are one of the major factors restraining the growth of the premix cocktails market. For instance, in July 2019, the Philippines government announced plans to increase taxes on alcopops to discourage binge drinking and generate additional revenues. The government of the Philippines currently imposes a tax of 20% Valorem tax on the net retail price per proof of distilled spirits. Therefore, the increasing taxes on premix cocktails are have a negative impact on the growth of the premix cocktails market.

The bars are increasingly preparing premixes of cocktails and are refrigerating to serve the customers on request. The bartenders are mixing the cocktails ahead of the order and are prebatching them, giving them time to interact with the customers and make sure they have best experience. For instance, Mister Paradise, a bar and restaurant in Manhattan premixes a cocktail Café Disco and serves to its clients when ordered. Moreover, bartenders are increasingly selling their premixes outside the bar as well.

In December 2019, Diageo, Smirnoff vodka maker announced the acquisition of Tipplesworth, UK-based pre-mix cocktails specialist for an undisclosed amount. The acquisition is expected to bring great innovation in the product portfolio of the Diageo Company and seek to drive the expansion of the brand’s draught system in the UK on trade. Tipplesworth cocktail maker was founded in 2013 and is engaged in selling its passion fruit martini and espresso martini in 100 outlets across Great Britain.

Major players in the premix cocktails market are Bacardi & Company Limited, Diageo Plc, Heineken NV, Altia Oyj, Carlsberg A/S, Belvedere SA, Ball Corporation, The Whisky Exchange, Suntory Holdings, Mark Anthony Brands.

Asia Pacific was the largest region in the premix cocktail market in 2021. Western Europe was the second-largest region in the premix cocktail market. The regions covered in the premix cocktails market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the premix cocktails market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The global premix cocktails market is segmented -

1) By Product Type: Rum, Whiskey, Vodka, Wine, Others

2) By Flavor: Fruits, Spiced, Others

3) By Distribution Channel: Hyper/Supermarket, Departmental Stores, Specialty Stores, Online Retailers

    Table Of Contents

    1. Executive Summary

    2. Premix Cocktails Market Characteristics

    3. Premix Cocktails Market Trends And Strategies

    4. Impact Of COVID-19 On Premix Cocktails

    5. Premix Cocktails Market Size And Growth

    5.1. Global Premix Cocktails Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Premix Cocktails Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Premix Cocktails Market Segmentation

    6.1. Global Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Rum

    Whiskey

    Vodka

    Wine

    Other Product Types

    6.2. Global Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Fruits

    Spiced

    Other Flavors

    6.3. Global Premix Cocktails Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Hyper/Supermarket

    Departmental Stores

    Specialty Stores

    Online Retailers

    7. Premix Cocktails Market Regional And Country Analysis

    7.1. Global Premix Cocktails Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Premix Cocktails Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Premix Cocktails Market

    8.1. Asia-Pacific Premix Cocktails Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8.3. Asia-Pacific Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Premix Cocktails Market

    9.1. China Premix Cocktails Market Overview

    9.2. China Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    9.3. China Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Premix Cocktails Market

    10.1. India Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    10.2. India Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Premix Cocktails Market

    11.1. Japan Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11.2. Japan Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Premix Cocktails Market

    12.1. Australia Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12.2. Australia Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Premix Cocktails Market

    13.1. Indonesia Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13.2. Indonesia Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Premix Cocktails Market

    14.1. South Korea Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14.2. South Korea Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Premix Cocktails Market

    15.1. Western Europe Premix Cocktails Market Overview

    15.2. Western Europe Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15.3. Western Europe Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Premix Cocktails Market

    16.1. UK Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16.2. UK Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Premix Cocktails Market

    17.1. Germany Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17.2. Germany Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Premix Cocktails Market

    18.4. France Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18.5. France Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Premix Cocktails Market

    19.1. Eastern Europe Premix Cocktails Market Overview

    19.2. Eastern Europe Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19.3. Eastern Europe Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Premix Cocktails Market

    20.1. Russia Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20.2. Russia Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Premix Cocktails Market

    21.1. North America Premix Cocktails Market Overview

    21.2. North America Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21.3. North America Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Premix Cocktails Market

    22.1. USA Premix Cocktails Market Overview

    22.2. USA Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22.3. USA Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Premix Cocktails Market

    23.1. South America Premix Cocktails Market Overview

    23.2. South America Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23.3. South America Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Premix Cocktails Market

    24.1. Brazil Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24.2. Brazil Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Middle East Premix Cocktails Market

    25.1. Middle East Premix Cocktails Market Overview

    25.2. Middle East Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25.3. Middle East Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Premix Cocktails Market

    26.1. Africa Premix Cocktails Market Overview

    26.2. Africa Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26.3. Africa Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Premix Cocktails Market Competitive Landscape And Company Profiles

    27.1. Premix Cocktails Market Competitive Landscape

    27.2. Premix Cocktails Market Company Profiles

    27.2.1. Bacardi & Company Limited

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Diageo Plc

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Heineken NV

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Altia Oyj

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Carlsberg A/S

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Premix Cocktails Market

    29. Premix Cocktails Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Premix Cocktails Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Premix Cocktails Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Global Premix Cocktails Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: Asia-Pacific, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: Asia-Pacific, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: China, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: China, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: India, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: India, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: Japan, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: Japan, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: Australia, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: Australia, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: Indonesia, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: Indonesia, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: South Korea, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: South Korea, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: Western Europe, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: Western Europe, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: UK, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: UK, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: Germany, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 27: Germany, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 28: France, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 29: France, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 30: Eastern Europe, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 31: Eastern Europe, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 32: Russia, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 33: Russia, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 34: North America, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 35: North America, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 36: USA, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 37: USA, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 38: South America, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 39: South America, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 40: Brazil, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 41: Brazil, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 42: Middle East, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 43: Middle East, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 44: Africa, Premix Cocktails Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 45: Africa, Premix Cocktails Market, Segmentation By Flavor, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 46: Bacardi & Company Limited Financial Performance
  • Table 47: Diageo Plc Financial Performance
  • Table 48: Heineken NV Financial Performance
  • Table 49: Altia Oyj Financial Performance
  • Table 50: Carlsberg A/S Financial Performance

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