Smart Speakers Global Market Report 2022 – By Intelligent Virtual Assistant (Amazon Alexa, Google Assistant, Siri, Cortana), By Application (Smart Home, Smart Office, Consumer), By End User (Personal, Commercial), By Distribution Channel (Online, Offline) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 175 | Published : February 2022 | SKU CODE : h049 | Delivery Time: 2-3 business days | Format :


The smart speakers market consists of sales of smart speakers and related products that include Bluetooth-, Wi-Fi-enabled and wireless devices which are integrated with virtual assistant device powered by artificial intelligence. The smart speakers market consists of revenue generated through the sales of speakers with virtual assistant intelligence such as Alexa, Google Assistant, Siri, and Cortana, among others which are distributed through online or offline channels to personal and commercial users for smart home, smart office, automotive, commercial and more applications. The companies involved in the smart speakers market are engaged in designing, manufacturing, producing artificial intelligence assisted speakers which are activated with one 'hot word' using voice recognition systems to perform wide range of wireless activities.

The main intelligent virtual assistant of smart speakers are Amazon Alexa, Google Assistant, Siri, Cortana and others. Google Assistant is a virtual assistant powered by artificial intelligence that is primarily available on mobile and smart home devices. The various applications of smart speakers include smart home, smart office, consumer and others that are distributed through online and offline channels. The smart speakers are used by personal and commercial end-users.

The global smart speakers market size is expected grow from $6.16 billion in 2021 to $6.60 billion in 2022 at a compound annual growth rate (CAGR) of 7.1%. The growth in the smart speakers market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The smart speakers market is expected to reach $8.63 billion in 2026 at a CAGR of 6.9%.

With increasing consumer preference for technologically advanced products there is a rise in penetration of smartphones and smart devices. The enhanced personal use of smart devices points at integration of smart devices with devices such as smart lightbulbs, thermostats, and TVs. The consumer interest in technologically advanced products has resulted in 205 million installed smart speakers in 2019 and reached 325 million by 2020. In 2019, Amazon could integrate LIDAR technology into Amazon Echo through which it will be able to recognize hand gestures, type of food, and even the clothes being worn. In India, in 2019 the total number of smartphones users are 502.2 million and the smartphones market is expected to gain 859 million users by 2022. Regional manufacturers are being encouraged to produce innovative and advanced products with customer interest to accept and adopt emerging technology which is expected to drive the smart speakers market.

Apart from increasing consumer preference for smart speakers the major drawback that’s concerning the smart speakers market is the data privacy and security. These devices have access to the personal information stored in Gmail like contact details, bank details, login credentials which raise security issues. The devices of a smart home have access to sensitive data like videos, photos, personal information which can be accessed and operated from anywhere. In 2019, a survey conducted in US states that smart speaker non-users are more concerned about data and privacy reasons like hacking risk (63%), smart speakers are always listening (55%) and monitoring by government (40%). When compared with smart speaker users, they also agreed with the above data and privacy issues similarly. These issues may hinder the smart speakers market growth if appropriate development in security concerns are not addressed.

Virtual assistant devices are powered by artificial intelligence which offer ultimate luxury to the owner. They keep on listening to the command, analyze the needs and performs the task when necessary. The Amazon Echo with smart assistant Alexa can be activated with voice command of one hot word “Alexa”. Siri, the Apple voice assistant provides hands-free activation with deep integration technology and high-quality virtual surround sound and exhibits features like setting timer, managing calendar events and more. Google assistant activated with “Ok Google” provides instant access to all of the Google services and the data associated with the Google account. In 2019, a survey states that Amazon Alexa/Echo dominates the US market with 70% market share followed by Google home with 25% and Apple HomePod with 5% which was largely because of the high sales of entry-level devices like Google Home Mini and Amazon Echo Dot with reasonable price. The proliferation of virtual assistance is, in turn, driving the smart speakers market.

In November 2019, Sonos a US-based leading sound experience brand which allows its customers to listen better by giving access to their favorite content by controlling as they wish announced the acquisition of Snips for $37.5 million. The deal will benefit Sonos by improving the voice experience of Sonos with the addition of Intellectual Property of Snips and benefit Snips by taking its France technologies to international customers. Snips is a US-based private-by-design voice technology company which uses artificial intelligence integrated in connected devices.

Major players in the smart speakers market are Amazon Inc., Apple Inc., Xiaomi, Alibaba Group Holding Limited, Sonos. Inc., Harman International, Bose Corporation, Sony Corporation, ONKYO CORPORATION, and Panasonic Corporation.

Asia Pacific was the largest region in the smart speakers market in 2021. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the smart speakers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the smart speakers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The global smart speakers market is segmented -

1) By Intelligent Virtual Assistant: Amazon Alexa, Google Assistant, Siri, Cortana, Others

2) By Application: Smart Home, Smart Office, Consumer, Others

3) By End-User: Personal, Commercial

4) By Distribution Channel: Online, Offline

    Table Of Contents

    1. Executive Summary

    2. Smart Speakers Market Characteristics

    3. Smart Speakers Market Trends And Strategies

    4. Impact Of COVID-19 On Smart Speakers

    5. Smart Speakers Market Size And Growth

    5.1. Global Smart Speakers Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Smart Speakers Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Smart Speakers Market Segmentation

    6.1. Global Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Amazon Alexa

    Google Assistant

    Siri

    Cortana

    Others

    6.2. Global Smart Speakers Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Smart Home

    Smart Office

    Consumer

    Others

    6.3. Global Smart Speakers Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Personal

    Commercial

    6.4. Global Smart Speakers Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Online

    Offline

    7. Smart Speakers Market Regional And Country Analysis

    7.1. Global Smart Speakers Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Smart Speakers Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Smart Speakers Market

    8.1. Asia-Pacific Smart Speakers Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Smart Speakers Market

    9.1. China Smart Speakers Market Overview

    9.2. China Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Smart Speakers Market

    10.1. India Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Smart Speakers Market

    11.1. Japan Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Smart Speakers Market

    12.1. Australia Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Smart Speakers Market

    13.1. Indonesia Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Smart Speakers Market

    14.1. South Korea Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Smart Speakers Market

    15.1. Western Europe Smart Speakers Market Overview

    15.2. Western Europe Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Smart Speakers Market

    16.1. UK Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Smart Speakers Market

    17.1. Germany Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Smart Speakers Market

    18.3. France Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Smart Speakers Market

    19.1. Eastern Europe Smart Speakers Market Overview

    19.2. Eastern Europe Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Smart Speakers Market

    20.1. Russia Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Smart Speakers Market

    21.1. North America Smart Speakers Market Overview

    21.2. North America Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Smart Speakers Market

    22.1. USA Smart Speakers Market Overview

    22.2. USA Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Smart Speakers Market

    23.1. South America Smart Speakers Market Overview

    23.2. South America Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Smart Speakers Market

    24.1. Brazil Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. The Middle East Smart Speakers Market

    25.1. The Middle East Smart Speakers Market Overview

    25.2. The Middle East Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Smart Speakers Market

    26.1. Africa Smart Speakers Market Overview

    26.2. Africa Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Smart Speakers Market Competitive Landscape And Company Profiles

    27.1. Smart Speakers Market Competitive Landscape

    27.2. Smart Speakers Market Company Profiles

    27.2.1. Amazon, Inc.

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Apple, Inc.

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Xiaomi

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Alibaba Group Holding Limited

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Sonos. Inc.

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Smart Speakers Market

    29. Smart Speakers Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Smart Speakers Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Smart Speakers Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Smart Speakers Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Global Smart Speakers Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: Global Smart Speakers Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: Asia-Pacific, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: China, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: India, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: Japan, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: Australia, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: Indonesia, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: South Korea, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: Western Europe, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: UK, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: Germany, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: France, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: Eastern Europe, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: Russia, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: North America, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: USA, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: South America, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: Brazil, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: Middle East, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 27: Africa, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 28: Amazon, Inc. Financial Performance
  • Table 29: Apple, Inc. Financial Performance
  • Table 30: Xiaomi Financial Performance
  • Table 31: Alibaba Group Holding Limited Financial Performance
  • Table 32: Sonos. Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Figure 3: Global Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 4: Global Smart Speakers Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 5: Global Smart Speakers Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 6: Global Smart Speakers Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 7: Global Smart Speakers Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 8: Global Smart Speakers Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 9: Asia-Pacific, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 10: China, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 11: India, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 12: Japan, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 13: Australia, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 14: Indonesia, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 15: South Korea, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 16: Western Europe, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 17: UK, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 18: Germany, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 19: France, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 20: Eastern Europe, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 21: Russia, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 22: North America, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 23: USA, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 24: South America, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 25: Brazil, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 26: Middle East, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 27: Africa, Smart Speakers Market, Segmentation By Intelligent Virtual Assistant, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 28: Amazon, Inc. Financial Performance
  • Figure 29: Apple, Inc. Financial Performance
  • Figure 30: Xiaomi Financial Performance
  • Figure 31: Alibaba Group Holding Limited Financial Performance
  • Figure 32: Sonos. Inc. Financial Performance
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