Global Toilet Roll Market Report 2024

Toilet Roll Global Market Report 2023 – By Product (Pulp Paper, Recycled Paper), By Type (1 Ply, 2 Ply, 3 Ply, Other Types), By Distribution Channel (Online Channel, Offline Channel), By End User (Household, Commercial) – Market Size, Trends, And Global Forecast 2023-2032

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The toilet roll refers to a toilet paper that is used as a sanitary paper. Toilet paper is a narrow, roll-shaped piece of sanitary paper used for washing or drying oneself after urinating and defecating. These are made from recycled paper or fresh leaves pulp and used for cleaning and maintaining personal hygiene, which are disposable and easily degradable products.

The main types of toilet roll are 1 ply, 2 ply, 3 ply, and others. A single layer of paper makes up 1 ply toilet paper. The various products include pulp paper, recycled paper that is distributed through online channel and offline channel. The different end users involved are household and commercial users.

The global toilet roll market is segmented -

1) By Product: Pulp Paper, Recycled Paper

2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types

3) By Distribution Channel: Online Channel, Offline Channel

4) By End User: Household, Commercial

The global toilet roll market size will grow from $16.62 billion in 2022 to $17.66 billion in 2023 at a compound annual growth rate (CAGR) of 6.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global toilet roll is expected to grow to $21.91 billion in 2027 at a CAGR of 5.5%.

The increasing consciousness of the public to maintain cleanliness and personal hygiene especially among urban regions is increasing the demand for toilet rolls in public premises called Away-from-home (AFH) toilet paper. Countries with the fastest-growing consumer markets like India and Indonesia are experiencing wider exposure to away-from-home toilet paper even if they don't consider toilet paper as a means of personal hygiene, could also increase the demand for toilet paper. In India, the sales of hand sanitizers increased by 144% in 2020 compared to 2019. With an increase of 42%, liquid hand soap came in second. The COVID-19 pandemic, which raised people's awareness of health and cleanliness, may have caused the abrupt increase.Therefore, the increase in demand for hygiene products among residents of urban regions is expected to drive the toilet roll market growth.

Major players in the toilet roll market are Procter & Gamble, Kimberly-Clark, Georgia-Pacific, Seventh Generation, Cascades, Essity, Reckitt Benckiser, Angel Soft, and Caprice Green Toilet Paper.

Instability in the pulp prices affects tissue paper manufacturing restraining the tissue paper manufacturing market. The high pulp prices increase the tissue prices by 10%, which decreases the volume of tissue paper sold. Instability in pulp prices can be observed following an imbalance between the pulp supply and demand caused due to various factors like seasonal demand, foreign producers' influence in several markets, and more. The average price of hardwood pulp on 28 September, 2020 in Shandong was 3675 RMB/ton ($538.5/ton), which was increased by 50 RMB/ton to 1.38% compared with the average price of 3625 RMB/ton ($529.1/ton) on 1 September, 2020, which is used in the manufacturing of tissues and toilet paper. Owing to the increase in demand by China which is considered to be the largest consumer of pulp globally. The price of the toilet paper whose major component is a pulp is affected primarily by the changes in the price of pulp which is expected to hinder the toilet roll market growth.

Companies in the toilet roll market are increasingly using Through Air Drying (TAD) Technology, a high standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk. Ultra toilet paper is produced using TAD technology in which during drying the paper air is blown into the fibres. US is extensively using TAD technology in the production of tissue papers. For instance, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. This will give access to premium and ultra-premium tissue markets to the tissue manufacturers.

In November 2020, Accrol, UK-based leading independent tissue converter, acquired Leicester Tissue Company for an amount of $49 million. This acquisition would strengthen Accrol's position in the private label retail tissue market and raise its share in the overall UK retail tissue market to about 16% of the £1.7 billion industry. The purchase of LTC is a big step forward that will allow the enlarged organisation to continue to grow ahead of the market and is totally in line with our "Brand Killers" growth plan. Leicester Tissue Company is a UK-based independent manufacturer of toilet tissue and kitchen towel.

Asia-Pacific was the largest region in the toilet roll market in 2022. North America was the second largest region in the global toilet roll market analysis. The regions covered in the global toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the toilet roll market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The toilet roll market consists of sales of chemical pulp, bleach, fiber, and wood pulp. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The toilet roll market research report is one of a series of new reports from The Business Research Company that provides toilet roll market statistics, including toilet roll industry global market size, regional shares, competitors with a toilet roll market share, detailed toilet roll market segments, market trends and opportunities, and any further data you may need to thrive in the toilet roll industry. This toilet roll market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Toilet Roll Market Characteristics

    3. Toilet Roll Market Trends And Strategies

    4. Toilet Roll Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Toilet Roll Market

    4.2 Ukraine-Russia War Impact On Toilet Roll Market

    4.3 Impact Of High Inflation On Toilet Roll Market

    5. Toilet Roll Market Size And Growth

    5.1. Global Toilet Roll Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Toilet Roll Forecast Market, 2022 - 2027F, 2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Toilet Roll Market Segmentation

    6.1. Global Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Pulp Paper

    Recycled Paper

    6.2. Global Toilet Roll Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    1 Ply

    2 Ply

    3 Ply

    Other Types

    6.3. Global Toilet Roll Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Online Channel

    Offline Channel

    6.4. Global Toilet Roll Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Household

    Commercial

    7. Toilet Roll Market Regional And Country Analysis

    7.1. Global Toilet Roll Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    7.2. Global Toilet Roll Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    8. Asia-Pacific Toilet Roll Market

    8.1. Asia-Pacific Toilet Roll Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    9. China Toilet Roll Market

    9.1. China Toilet Roll Market Overview

    9.2. China Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F,$ Billion

    10. India Toilet Roll Market

    10.1. India Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    11. Japan Toilet Roll Market

    11.1. Japan Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    12. Australia Toilet Roll Market

    12.1. Australia Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    13. Indonesia Toilet Roll Market

    13.1. Indonesia Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    14. South Korea Toilet Roll Market

    14.1. South Korea Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    15. Western Europe Toilet Roll Market

    15.1. Western Europe Toilet Roll Market Overview

    15.2. Western Europe Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    16. UK Toilet Roll Market

    16.1. UK Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    17. Germany Toilet Roll Market

    17.1. Germany Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    18. France Toilet Roll Market

    18.3. France Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    19. Eastern Europe Toilet Roll Market

    19.1. Eastern Europe Toilet Roll Market Overview

    19.2. Eastern Europe Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    20. Russia Toilet Roll Market

    20.1. Russia Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    21. North America Toilet Roll Market

    21.1. North America Toilet Roll Market Overview

    21.2. North America Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    22. USA Toilet Roll Market

    22.1. USA Toilet Roll Market Overview

    22.2. USA Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    23. South America Toilet Roll Market

    23.1. South America Toilet Roll Market Overview

    23.2. South America Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    24. Brazil Toilet Roll Market

    24.1. Brazil Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    25. Middle East Toilet Roll Market

    25.1. Middle East Toilet Roll Market Overview

    25.2. Middle East Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    26. Africa Toilet Roll Market

    26.1. Africa Toilet Roll Market Overview

    26.2. Africa Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    27. Toilet Roll Market Competitive Landscape And Company Profiles

    27.1. Toilet Roll Market Competitive Landscape

    27.2. Toilet Roll Market Company Profiles

    27.2.1. Procter & Gamble

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Kimberly-Clark

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Georgia-Pacific

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Seventh Generation

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Essity

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Toilet Roll Market

    29. Toilet Roll Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022 - 2027F, 2027F, 2032F, $ Billion
  • Table 3: Global Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 4: Global Toilet Roll Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 5: Global Toilet Roll Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 6: Global Toilet Roll Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 7: Global Toilet Roll Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 8: Global Toilet Roll Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 9: Asia-Pacific, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 10: China, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 11: India, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 12: Japan, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 13: Australia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 14: Indonesia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 15: South Korea, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 16: Western Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 17: UK, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 18: Germany, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 19: France, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 20: Eastern Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 21: Russia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 22: North America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 23: USA, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 24: South America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 25: Brazil, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 26: Middle East, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 27: Africa, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 28: Procter & Gamble Financial Performance
  • Table 29: Kimberly-Clark Financial Performance
  • Table 30: Georgia-Pacific Financial Performance
  • Table 31: Seventh Generation Financial Performance
  • Table 32: Essity Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022 - 2027F, 2027F, 2032F, $ Billion
  • Figure 3: Global Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 4: Global Toilet Roll Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 5: Global Toilet Roll Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 6: Global Toilet Roll Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 7: Global Toilet Roll Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 8: Global Toilet Roll Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 9: Asia-Pacific, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 10: China, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 11: India, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 12: Japan, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 13: Australia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 14: Indonesia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 15: South Korea, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 16: Western Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 17: UK, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 18: Germany, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 19: France, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 20: Eastern Europe, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 21: Russia, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 22: North America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 23: USA, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 24: South America, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 25: Brazil, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 26: Middle East, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 27: Africa, Toilet Roll Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 28: Procter & Gamble Financial Performance
  • Figure 29: Kimberly-Clark Financial Performance
  • Figure 30: Georgia-Pacific Financial Performance
  • Figure 31: Seventh Generation Financial Performance
  • Figure 32: Essity Financial Performance
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