Analysis On YouTube Ecosystem

Requirement

Our client is interested in understanding the social media platforms. His main focus is to understand the YouTube ecosystem and compare the data between YouTube and other social media platforms. We laid the scope of the study as follows:
• Macrotrends on YouTube and Ad demand
• Shorts monetization and relevant articles
• Analysis on Alphabet’s earning from YouTube
• Creator-specific news
• Competitive threat from TikTok, Reels and others
• Monetization Comparison Of YouTube Videos VS YouTube Shorts VS Facebook Reels VS TikTok

Solution

The final report was delivered to the client with the following information:
• Trends on YouTube and Ad demand
• Insights from top influencers on the shorts monetization
• Alphabets earning from YouTube
• Competitive landscape with data on paid vs organic social media, organic vs inorganic revenue, attention span on full length and short videos and other information
• Impact Of Emergence Of Facebook Reels, TikTok And Other Competitors On YouTube
• A table with comparison of monetization of YouTube vs other social media platforms

Methodology

We conducted secondary and primary research to obtain the data
Secondary research
• Analysis on YouTube ecosystem
• YouTube Website and application
• Business magazines such as Forbes
• End-user video/other forms of content information
• Investor/business presentations
• Social media clubs and associations
Analysis on Alphabet’s earning from YouTube:
• Website of Alphabet
• Annual reports and filings
Competitive threat analysis
• Websites and applications of TikTok, Instagram and others
• Articles and blogs
• Press releases

Client Benefits And Feedback

The client was very satisfied with the study and gained knowledge on the social media platforms

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