Corporate Banking Market Entry Study For America
The client was interested in assessing America as a potential market for providing corporate banking services. In particular they wanted to know: Current market size, growth and forecast Market trends Competitor scenario Pricing structure for competing View of executives from the industry Market attractiveness for a new entrant
Research findings were delivered as a report including: Detailed findings on the market in America Market trends Market volume and market share Services Consumer base Competition Company profiles of top companies Highlights of all interviews
Primary Research 15 interviews conducted in America In depth interviews including both open questions and closed quantitative questions. Calls recorded or carefully noted with the permission of the respondent. Secondary Research Information was gathered through relevant sources such as competitor company websites, industry associations, journals etc.
The client used the study to plan the market entry strategy into the market.