Customer Analysis For An Electronic Products Manufacturer


The client, an electronic products manufacturer, aimed to strengthen its relationship with customer companies. The client wanted us to collect information on the following for the two target customer companies – Target businesses of the customers – disaster prevention systems business and security systems (including fire alarms) business – sales by product types, major customers in sales routes, supplier information, competitor market shares Supply chain of the target companies Profiles of the companies with the following information: Capital, Number of Employees, Office Locations, Business Segments Revenue mix Investment details


Research findings were delivered to the client as a custom report covering – Supply chain analysis of the target companies Company profiles with information on the target businesses and products, key executives, key investors, key suppliers, and product sales Competitor analysis - market shares of the leading companies in the global electronic security systems market Recommendations to the client related to acquiring new customers and selling other products to the two target customers


We conducted research through: Primary research: 10+ interviews with key executives working in the target companies Secondary research: We referred to resources such as industry associations, news sources and blogs, company filings, annual reports, and other publicly available information

Client Benefits And Feedback

The client was very satisfied with the findings of our study and was able to gain insights on the target customer companies.