Financial Services Competitor Profiling
A company which was considering entering the private banking/ wealth management space in Myanmar wanted to know about the competition in the country. In particular it wanted to understand for local players and international companies which had already entered the market: Products Services Target markets Sales and marketing Approximate client base Approximate assets under management
Competitor Profiles: 4 local and 2 international competitors were profiled including: Products Services Target markets Sales and marketing Approximate client base Approximate assets under management SWOT analysis Balanced scorecard analysis
Based on initial investigations and discussions we identified 6 competitors. We conducted research on the competitor through:- Secondary research of company websites etc. Mystery shopping Elicitation techniques to find out additional information
Helped the client to plan their market entry approach. The client found the information very helpful in understanding who were the market leaders to be targeted and what their strengths and weaknesses were