Case Studies

Go To Market Strategy For a Leading Oncology Diagnostic Service Provider


A leading medical diagnostics company with molecular diagnostics service products wanted to understand the market potential and product launch strategy in the selected middle east countries. The scope of our research included:- Cancer epidemiology & disease burden Oncology diagnostics landscape Awareness among physicians for molecular diagnostics Pricing of the products Barriers to entry


We delivered a report covering : Disease Epidemiology and Burden Regulatory Landscape For Oncology Diagnostics Regulatory landscape Molecular Diagnostics Market Potential By Country By Cancer Type Barriers For Market Entry Recommendations & Conclusions


Secondary Research –Journals and publications related to oncology are searched to gather information related to epidemiology and disease economics. In depth analysis of the existing diagnostic methods, for different cancers was analyzed. Primary Research – Interviews with oncologists and laboratory executives were conducted to know the current prescribing patterns of the cancer diagnosis.

  Client Benefits And Feedback

The client was very happy with this research study as it met their requirements and helped them to develop strategy for market entry for a diagnostic product