Functions

New Product Development

Concept testing

Analyse unment needs of customers

Benchmark products

Understand customers with detailed B2B and B2C customers studies

Sourcing

Identify and assess suppliers and outsourcers

Benchmark operational effectiveness, parameters, peers

Functions

Strategy

Invest in growth markets

Evaluate markets with a wide range of indicators and alternative data points

Investment

Identify growth markets to target

Assess and compare opportunities in different geographies

Assess competitor’s strengths, weaknesses, threats and opportunities

Monitor market developments and competitor activities

Finance

Understand customers with detailed B2B and B2C customer studies

Evaluate routes to market though distribution and marketing studies

Identify market share and set targets

Marketing

Project finance assessments