How Has The A2P Messaging Market Size Evolved In Recent Years?
The a2p messaging market has seen considerable growth due to a variety of factors.
• In the past few years, the A2P messaging market has been expanding consistently. It's projected that its size will rise from $70.96 billion in 2024 to $72.88 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 2.7%.
The growth observed in the historic period can be credited to aspects such as the penetration of the internet, the surge in smartphone usage, the development in business communication, the incorporation of SMS into various services and the needs for security and authentication.
What is the Forecasted Growth of the A2P Messaging Market Size?
The a2p messaging market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipated solid growth in the coming years is projected for the A2P messaging market, with an estimate to reach $95.92 billion by 2029, boasting a compound annual growth rate (CAGR) of 7.1%.
Factors contributing to this growth during the forecast period include the use of IoT communication, the uptake in banking and financial services, healthcare and appointment reminders, along with the acceptance of chatbots and AI, as well as industry-specific amalgamation. Trends to be noted during this period encompass compliance with regulatory norms, interactive messaging experiences, tailored messaging solutions for specific sectors, integration of APIs and diversification of platforms, as well as the implementation of omnichannel messaging strategies.
What Factors Are Driving Growth In The A2P Messaging Market?
The surge in smartphone usage is anticipated to fuel the expansion of the A2P messaging market in the future. Essentially, a smartphone is a handheld device that can connect to the internet and cellular networks. A2P messaging provides a method for smartphone users to receive messages from a business application, typically for marketing or customer service reasons and usually through an automated process. For example, Ericsson, a telecommunications company based in Sweden, reported that smartphone subscriptions in 2023 increased to 6,930, up from 6,570 in 2022. This demonstrates a rise of 360 subscriptions within a year. Hence, the rising penetration of smartphones is spurring the growth of the A2P messaging market.
What Is The Segmentation Of The Global A2P Messaging Market?
The A2P messaging market covered in this report is segmented –
1) By Component: Platform, A2P Service
2) By SMS Traffic: National Traffic, Multi-Country
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Authentication Services, Promotional and marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, Other Applications
5) By End Users: Banking, Financial Services, and Insurance, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Other End Users
Subsegments:
1) By Platform: Cloud-Based Platforms, On-Premise Platforms
2) By A2P Service: SMS Services, Voice Services, Push Notification Services, Rich Communication Services (RCS)
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What Emerging Trends Are Shaping The A2P Messaging Market Landscape?
Leading corporations involved in the A2P messaging market are concentrating on the creation of upgraded solutions such as A2P SMS platforms to boost the reliability of communication. A system that permits businesses to send automated, application-generated text messages directly to clients for alerts, notifications, and marketing purposes is known as an A2P SMS platform. For example, Twilio, an American communication firm, established a compliance initiative for Application-to-Person (A2P) messaging in May 2023. This initiative, specifically necessitating the registration of messaging traffic through U.S.-based 10DLC (10-digit long code), was developed to combat spam and fraudulent messaging. It requires all brands to register their messaging campaigns and traffic in order to continue using this platform. This measure, supported by wireless carriers, is intended to establish a transparent messaging ecosystem where only registered brands are allowed to send messages, thereby enhancing trust and interaction with final users.
Who Are the Key Players in the A2P Messaging Market?
Major companies operating in the A2P messaging market include:
• China Mobile Limited
• AT&T Inc.
• Orange S.A.
• Twilio Inc.
• Sinch AB
• Tata Communications Limited
• Syniverse Technologies LLC
• Infobip Ltd.
• MessageBird B.V.
• BICS SA/NV
• Vonage Holdings Corp.
• Kaleyra Inc.
• Monty Mobile SAL
• TeleSign Corporation
• OpenMarket Inc.
• Comviva Technologies Limited
• Route Mobile Limited
• Karix Technologies Private Limited
• Cequens Ltd.
• Plivo Inc.
• Mitto AG
• Soprano Design Pty Ltd
• Global Message Services S.A.
• Clickatell (Pty) Ltd.
• Nexmo Inc. (Vonage API Platform)
• Summit Tech (Summit Technology Group)
• Tyntec Silverstreet
• Dexatel Global Message Services AG
• CLX Communications AB
• Esendex Ltd.
• Fortytwo Telecom AB
• Upland Software Inc. (Mobile Messaging Solutions)
• BulkSMS (a division of Adapt IT)
• Commify Group Limited
• 3Cinteractive Corp. (3C)
• IMImobile PLC (acquired by Cisco)
• Kaleyra S.p.A. (formerly known as Solutions Infini)
• Mogreet Inc.
What are the Regional Insights into the A2P Messaging Market?
North America was the largest region in the A2P messaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the A2P messaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
