What Has Been the Progress and Growth of the Affiliate Tracking Software Market in Recent Years?
The affiliate tracking software market has seen considerable growth due to a variety of factors.
• The affiliate tracking software market will grow from $3.86 billion in 2024 to $4.3 billion in 2025 at a CAGR of 11.3%.
This growth is attributed to the digital transformation accelerated by the pandemic, the demand for affiliate tracking solutions, a focus on customer journey understanding, partnership marketing strategies, and tracking user behavior across devices.
What Is The Expected Growth In The Affiliate Tracking Software Market?
The affiliate tracking software market is expected to maintain its strong growth trajectory in upcoming years.
• The affiliate tracking software market is expected to grow to $6.53 billion by 2029, at a CAGR of 11.0%.
The growth is fueled by increased data reliance, more SMEs using affiliate marketing, influencer marketing requiring advanced tracking, and the expansion of affiliate networks. Major trends include advanced analytics, dynamic commission models, AI-enhanced fraud prevention, and IoT integration.
Which Drivers Are Accelerating Growth In The Affiliate Tracking Software Market?
The rapid growth of e-commerce is projected to boost the affiliate tracking software market. E-commerce, which includes online shopping, digital marketplaces, and transactions between businesses, is experiencing growth due to higher internet and mobile device usage, time-saving benefits, technological advancements, the COVID-19 pandemic, and increased globalization and cross-border trade. Affiliate tracking software aids e-commerce businesses in tracking affiliate-driven traffic and sales, managing affiliate relationships, and optimizing marketing efforts. For example, in May 2024, U.S. retail e-commerce sales for the first quarter of 2024 were reported to be $289.2 billion, a 2.1% increase from the previous quarter. As a result, the growth of e-commerce is driving the affiliate tracking software market.
What Are The Primary Segments In The Global Affiliate Tracking Software Market?
The affiliate tracking software market covered in this report is segmented –
1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Advertisers, Publishers
Subsegments:
1) By On-Premise: Self-Hosted Affiliate Tracking Solutions, On-Premise Analytics And Reporting Tools
2) By Cloud-Based: SaaS Affiliate Tracking Platforms, Cloud-Based Analytics And Performance Tracking
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Which Key Trends Are Driving Changes In The Affiliate Tracking Software Market?
Companies in the affiliate tracking software market are enhancing their software to improve functionality and meet evolving user needs. For instance, in July 2023, Quality Unit, a Slovakia-based software development company, added new features to its Post Affiliate Pro software. The update introduced a private campaign status filter, allowing users to more easily navigate their private campaigns, improving organization and clarity.
Who Are the Key Players In The Affiliate Tracking Software Market?
Major companies operating in the affiliate tracking software market are:
• Tipalti Inc.
• Impact Tech Inc.
• Commission Junction LLC
• Partnerize
• Rakuten Marketing
• PartnerStack
• Affise
• OSI Affiliate Software
• Voluum
• ShareASale
• Skimlinks
• Refersion
• LeadDyno
• Tapfiliate
• Post Affiliate Pro
• Target Circle
• QualityUnit
• Everflow
• FirstPromoter
• Trackier
• JROX Technologies
• TrackingDesk
• Scaleo
• HitPath
• AffTrack
• Clickinc.com.
What Is The Most Dominant Region In The Affiliate Tracking Software Market?
North America was the largest region in the affiliate tracking software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
