The ai in fashion market has seen considerable growth due to a variety of factors.
• The market size for artificial intelligence in the fashion sector has demonstrated explosive growth over recent years. Projections show an increase from $1.26 billion in 2024 to $1.77 billion in 2025, with a compound annual growth rate (CAGR) of 40.4%.
The past growth could be traced back to developments in visual search and recognition, enhancement in supply chain management, the introduction of virtual try-on options, detection of fraud, and adoption of sustainable methods.
The ai in fashion market is expected to maintain its strong growth trajectory in upcoming years.
• A significant expansion is anticipated in the AI in fashion market size in the upcoming years, achieving a value of $6.99 billion in 2029 with a compound annual growth rate (CAGR) of 41.0%.
This growth for the forecast period is attributed to the rise of voice-activated shopping, predictive trend analysis, and dynamic pricing strategies. Key trends during the forecast period include the use of virtual try-on experiences, personalized suggestions, computer vision for style recognition, supply chain optimization, and the integrated use of chatbots and virtual assistants.
The rise of social media's impact on the fashion sector is propelling the expansion of AI in the fashion market. Social media serves as a crucial information hub for the fashion industry, providing diverse opinions and details from sources worldwide. Presently, fashion relies heavily on brand awareness and fashion influencers who utilize social media to express their fashion perspectives. For example, the influencer marketing hub, a resource for influencers, suggests that the market size for influencer marketing will expand from $9.7 billion in 2020 to $13.8 billion in 2021. This growth is fueled by the surge in popularity of brief video formats on platforms like TikTok, Facebook, and YouTube, the pandemic's effect on consumers that escalated social media usage, and the skillful use of data collection for social media advertising. Such a significant rise in social media's influence is fueling the growth of the AI in fashion market.
The AI in fashion market covered in this report is segmented –
1) By Category: Apparels, Accessories, Footwear, Beauty And Cosmetics, Jewelry
2) By Deployment Mode: Cloud, On-premise
3) By Components: Solution, Services
4) By Application: Customer Relationship Management, Virtual Assistants, Product Recommendation, Product Search And Discovery, Supply Chain Management And Demand Forecasting, Creative Designing And Trend Forecasting
5) By End Users: Fashion Designers, Fashion Stores
Subsegments:
1) By Apparels: Smart Clothing, Customizable Fashion, Virtual Fitting Rooms
2) By Accessories: AI-Powered Handbags and Bags, Wearable Tech Accessories, Personalized Jewelry Recommendations
3) By Footwear: Custom Fit Solutions, AI-Driven Footwear Design, Smart Shoes with Tracking Capabilities
4) By Beauty And Cosmetics: Virtual Makeup Try-Ons, Personalized Skincare Solutions, AI-Based Color Matching Tools
5) By Jewelry: Virtual Try-On Solutions, Custom Design Tools, AI-Driven Recommendations Based On Trends And Preferences
Main players in the AI in fashion industry, such as AI platforms, are making a concerted effort to innovate and refine their machine learning developments. The goals are to augment personalization, streamline supply chains, and fine-tune inventory management. This can lead to an enriched customer experience and foster a more sustainable industry. The AI platform presents a complete environment, supplying tools and resources necessary for constructing, implementing, and supervising artificial intelligence applications. It ordinarily encompasses developmental frameworks, data management facilities, computational resources, and deployment services. For example, in October 2023, the Spain-based outlet store company, Mango, introduced Lisa. This AI platform created by Mango is a conversational generative tool that simplifies processes, improves the user experience, and provides immediate support for design, trend analysis, and customer engagement. Lisa also assists employees, fostering productivity and creativity as an integral component of the company's digitalization strategy.
Major companies operating in the AI in fashion market include:
• Alphabet Inc.
• Microsoft Corporation
• Meta Platforms Inc
• Huawei Technologies Co. Ltd.
• Amazon Web Services Inc.
• International Business Machines Corporation
• Oracle Corporation
• SAP SE
• Adobe Inc.
• Stitch Fix Inc.
• Optitex Ltd.
• Syte Visual Conception Ltd.
• True Fit Corporation
• Nextail Labs S.L.
• Lily AI inc.
• AiFi Technologies Inc.
• Revieve Oy
• Heuritech SAS
• Dressformer
• StyleSage Inc.
• Donde Search Ltd.
• Wide Eyes Technologies S.L.
• Vue.ai
• ZyloTech Inc.
• FINDMINE Inc.
• Mode.ai
• Intelistyle
• Catchoom Technologies S.L.
• Pttrns.ai
• Fashwell AG
• Wide Eyes Technologies S.L.
• H&M Group's Ivyrevel AB
• Choosy Inc.
• SnapFashion Limited
• ELSE Corp Srl
• Farfetch Limited
North America was the largest region in the AI in fashion market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the AI in fashion market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.