What Has Been the Growth Trajectory for the Air Care Market in Recent Years?
The air care market has seen considerable growth due to a variety of factors.
•In recent years, the size of the air care market has experienced significant expansion. Forecasts predict a rise from $14.29 billion in 2024 to $15.04 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.3%.
Factors contributing to this growth during the historic period include increased knowledge about the importance of indoor air quality, an upsurge in disposable income, a rising emphasis on health and wellness, the trend of urbanization, and economic progress.
How Does the Forecast Look for the Air Care Market?
The air care market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations are high for a significant surge in the air care market in the upcoming years, with the market projected to expand to a staggering $19.69 billion by 2029, translating to a Compound Annual Growth Rate (CAGR) of 7.0%.
This upswing during the projected period is primarily driven by growing worries over indoor pollution, the incorporation of smart home technologies, e-commerce expansion, bespoke and tailored solutions, in conjunction with regulatory encouragement. Noteworthy trends to watch out for within this projection window include advancements in air purifying methodologies, a shift towards natural and botanical concoctions, an emphasis on aromatherapy and wellness, strides in contact-free and touchless alternatives, and strategic alliances with household decor brands.
What Are The Leading Drivers Of Growth In The Air Care Market?
The increase in pollution levels is predicted to fuel the advancement of the air care market in the future. The density or quantity of contaminants in the environment, notably in the air, water, or soil, is what constitutes pollution levels. The control of air pollution, also known as air care, is crucial in lessening the detrimental impact of air pollution on human health and the environment, thereby resulting in benefits such as enhanced public health, mitigation of climate change, improved air quality, and environmental preservation. For example, in August 2024, the U.S. Environmental Protection Agency, a governmental entity based in the U.S. reported that about 66 million tons of pollution were emitted in the U.S. in 2023, contributing mainly to the formation of ozone, acid deposition, and decreased visibility. As such, the escalation in pollution levels is promoting the expansion of the air care market.
How Are The Segments Defined Within The Global Air Care Market?
The air care market covered in this report is segmented –
1) By Product: Gel Air Fresheners, Electric Air Fresheners, Candle Air Fresheners, Spray Or Aerosol Air Fresheners, Liquid Air Fresheners, Other Products
2) By Price: Low, Medium, High
3) By Distribution Channel: Online, Offline
4) By Application: Rooms, Toilets, Other Applications
Subsegments:
1) By Gel Air Fresheners: Gel Beads, Gel Packs, Jar Or Container Gels
2) By Electric Air Fresheners: Plug-In Air Fresheners, Battery-Operated Air Fresheners, Scented Diffusers
3) By Candle Air Fresheners: Scented Candles, Decorative Candles, Soy Or Natural Wax Candles
4) By Spray Or Aerosol Air Fresheners: Trigger Spray Air Fresheners, Aerosol Cans, Odor Neutralizers
5) By Liquid Air Fresheners: Refillable Liquid Air Fresheners, Room Spray Liquids, Concentrated Liquid Refills
6) By Other Products: Incense Sticks, Air Purifiers With Scent Functionality, Car Air Fresheners
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How Are New Trends Expected To Influence The Growth Of The Air Care Market?
Innovation in product development is an emerging trend in the air care market. In order to cement their hold in this industry, major businesses are focusing on devising novel products. For instance, Yankee Candle Company Inc., a US-based firm specializing in the production and retail of scented candles, candleholders, accessories, and dinnerware, unveiled the Yankee Candle's well-living collection in February 2022. This collection, inspired by wellness, proposes to boost morale and inspire rejuvenation and revival. It showcases a palette inspired by natural elements, a distinctive squared-off container design, and a rubberwood lid derived from natural sources. The collection comprises various sizes and shapes, including a single wax melt, a mid-sized square jar with triple wicks, and a large-scale square jar housing dual wicks.
Who Are the Key Players in the Air Care Market?
Major companies operating in the air care market include:
• The Procter & Gamble Company
• Unilever plc
• Henkel AG & Co. KGaA
• Kimberly-Clark Corporation
• Reckitt Benckiser Group Plc.
• S. C. Johnson & Son Inc
• Newell Brands Inc.
• The Clorox Company
• Westinghouse Electric Corporation
• Church And Dwight Co. Inc.
• Scentsy Inc.
• Godrej Consumer Products Ltd.
• Candle-lite Company
• Car-Freshener Corporation
• Farcent Enterprise Co. Ltd.
• Fresh Products LLC
• California Scents
• Beaumont Products Inc
• Clean Control Corporation
• AromaTech
• Air Wick
• The Claire Manufacturing Company
• Odorchem Manufacturing Corp.
• Greenleaf Gifts
• The Beeswax Candle Co
• Moso Natural
• Airance
• Aariapure Private Limited
• Hubmar Inc.
What Is The Most Dominant Region In The Air Care Market?
Europe was the largest region in the air care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
