What Has Been The Evolution of the Air Fresheners Market in Recent Years?
The air fresheners market has seen considerable growth due to a variety of factors.
• The market size of air fresheners has seen considerable growth in previous years. The market is expected to rise from $13.47 billion in 2024 to $14.55 billion in 2025, marking a compound annual growth rate (CAGR) of 8.0%.
The former growth can be linked to a surge in demand for air care products and concern for air quality, expansion in car sales, a rise in pet ownership, an escalating demand for upscale lifestyles and luxury, as well as heightened environmental awareness.
What Are the Future Growth Projections for the Air Fresheners Market?
The air fresheners market is expected to maintain its strong growth trajectory in upcoming years.
• There is a prediction for a substantial surge in the air fresheners market in the forthcoming years. This market is poised to expand to $19.69 billion by 2029, marking a compound annual growth rate (CAGR) of 7.9%.
This anticipated growth within the projected timeframe can be ascribed to factors such as the escalating awareness about indoor air pollution, growth in household sizes, increased emphasis on health and wellness by consumers, rapid urbanization, and a rising demand for natural and organic air fresheners. The forthcoming period is expected to witness key trends such as the integration of smart home technology, advent of refillable and reusable packaging solutions, innovation in fragrance technologies, environmentally friendly formulations, and increased demand for customization and personalization.
What Are The Core Factors Supporting Growth In The Air Fresheners Market?
Escalating levels of pollutants existing in the atmosphere are likely to augment the air freshener market's expansion. Atmospheric pollutants are injurious elements or particles in the Earth's air that can have harmful effects on human health, environmental wellness, or climatic conditions. The surge in atmospheric pollutants is induced by factors such as industrialization and urbanization, conveyance systems, waste administration practices, and the combustion of non-renewable energy sources. Air fresheners serve to conceal unpleasant scents and enhance the quality of indoor air, subsequently introducing indoor air pollution by discharging volatile organic compounds (VOCs) and secondary pollutants. For instance, the Cable News Network, a US news entity, reported in April 2023 that the number of Americans residing in places with failing air quality grades for incessant pollution soared from 63 million in 2022 to 64 million in 2023. Thus, the escalation of pollutants present in the air is fueling the growth of the air freshener market.
What Are The Major Segments Within The Global Air Fresheners Market?
The air fresheners market covered in this report is segmented –
1) By Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types
2) By Types Of Customers: Individual, Enterprise
3) By Distribution Channels: Hyper markets Or Super markets, Retail Stores Or General Stores, Pharmacies, Online markets, Other Distribution Channels
4) By Application: Households, Corporate Offices, Automotive, Residential, Other Applications
Subsegments:
1) By Sprays: Aerosol Sprays, Non-Aerosol Sprays
2) By Aerosols: Pressurized Aerosols, Non-Pressurized Aerosols
3) By Electric Air Fresheners: Plug-In Air Fresheners, Diffusers
4) By Gel Air Fresheners: Solid Gel Air Fresheners, Liquid Gel Air Fresheners
5) By Candle Air Fresheners: Scented Candles, Unscented Candles
6) By Other Product Types: Air Freshener Beads, Oil-Based Air Fresheners, Natural Air Fresheners
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Which Trends Are Expected To Transform The Air Fresheners Market?
Leading firms in the air fresheners market, such as Premium Guard Inc., are concentrating on the innovation of products like cabin filter air fresheners. Such inventions are designed to align with changing consumer tastes and propel growth in the air fresheners market. The cabin filter air freshener is a discreet product designed to attach to a cabin air filter's creases and subtly diffuse a natural fragrance in the car cabin when the climate control system is switched on. In a significant development for the air fresheners market, PureFLOW cabin air fresheners for cars were launched by US-based company, Premium Guard Inc., in March 2022. This product suits the increasing demand for long-lasting fragrance solutions in the car industry and augments the overall automobile experience for users. It offers up to 90 days of fragrance through slow-release technology and is compatible with any cabin air filter brand. Moreover, these new cabin air fresheners incorporate a unique odor-elimination function ensuring fresh air throughout the car's cabin.
Who Are the Key Players In The Air Fresheners Market?
Major companies operating in the air fresheners market report are:
• Godrej Consumer Products Limited
• The Procter & Gamble Company
• Dollar Tree Inc
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group PLC
• S. C. Johnson & Son Inc.
• Newell Brands Inc
• Amway Corp.
• Sealed Air Corporation
• Church & Dwight Co. Inc.
• Energizer Holdings Inc
• Dabur India Ltd
• Kobayashi Healthcare Co. Ltd.
• The Yankee Candle Company Inc
• Jelly Belly UK
• S.T. CORPORATION
• Rexair LLC
• Farcent Enterprise Co. Ltd
• Car-Freshener Corporation
• Fresh Products LLC
• ABC Compounding Co. Inc
• Beaumont Products Inc
• Scott’s Liquid Gold Inc
• Enviroscent Inc.
• Air Delights Inc
• Aromate Industries Co. Ltd.
• Air-Scent International
What Is The Most Dominant Region In The Air Fresheners Market?
Europe was the largest region in the air fresheners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
