The alcoholic - beverages market has seen considerable growth due to a variety of factors.
• The size of the alcoholic beverages market has experienced robust growth over the past years. It's estimated to escalate from $544.19 billion in 2024 to $573.98 billion in 2025, representing a compound annual growth rate (CAGR) of 5.5%.
The noticeable growth in the historical period is credited to factors such as the international expansion of beverage brands, marketing and branding tactics, the surge of craft and artisanal trends, changes in laws and regulations, as well as innovative developments in flavors and ingredients.
The alcoholic - beverages market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for alcoholic beverages is predicted to undergo substantial expansion in the upcoming years, reaching a value of $709.13 billion in 2029 at a compound annual growth rate (CAGR) of 5.4%.
The anticipated growth within this specified period is likely due to factors such as eco-friendly business practices, the choice of health-conscious consumers, the integration of cannabis in beverages, the rise in regional and craft distilleries, and the use of unconventional ingredients. Some significant trends projected during this period consist of ready-to-drink (RTD) beverages, the proliferation of digital platforms for alcohol deliveries, the impact of digital marketing and social media, as well as the thriving cocktail culture and the art of mixology.
The global population is expanding and is projected to hit 10 billion by 2050. This surge in population leads to increased consumption of alcoholic drinks. To cater to this rising demand, an expansion in crop production, farming operations, and trading volumes will be needed. Consequently, businesses in this sector are anticipated to reap the benefits of the growing demand for alcoholic beverages, resulting from the expanding population, in the forecasted period.
The alcoholic - beverages market covered in this report is segmented –
1) By Type: Beer, Wine And Brandy, Spirits
2) By Category: Mass, Premium
3) By Distribution Channel: Off-Trade Channels, On-Trade Channels
Subsegments:
1) By Beer: Lager, Ale, Stout and Porter, Craft Beer, Non-Alcoholic Beer, Cider
2) By Wine And Brandy: Red Wine, White Wine, Rosé Wine, Sparkling Wine, Dessert Wine, Brandy (Including Cognac and Armagnac)
3) By Spirits: Vodka, Whiskey, Rum, Gin, Tequila, Liqueurs
Alcoholic drink producers are responding to evolving consumer preferences by bringing forth ready-to-blend hybrid beverages. These hybrid beverages consist of a mix of various types of alcohols, deriving their unique flavors, ingredients, and production process from a variety of drinks. A noticeable example of this would be the creation of spirits or beers using wine barrels to lend a unique taste. The prevalence of such hybrid beverages can be especially seen in the realm of spirits, with concoctions like rum mixed with beer and vodka mixed with tea. Notable hybrid beverages available in the market encompass Malibu Red, a blend of rum and tequila, Kahlua Midnight, a mix of rum and Kahlua, and Absolut Tune, a pair of vodka and sparkling wine.
Major companies operating in the alcoholic - beverages market include:
• Pernod Ricard SA
• Anheuser-Busch InBev NV/SA
• Mark Anthony Group of Companies
• Heineken N.V.
• Asahi Group Holdings Ltd.
• Diageo plc
• Suntory Holdings Limited
• kirin holdings co. ltd.
• The Molson Coors Brewing Company
• Constellation Brands Inc.
• E. & J. Gallo Winery
• Brown-Forman Corporation
• Davide Campari-Milano N.V.
• Jose Cuervo
• Thai Beverage Public Company Limited
• William Grant & Sons Ltd.
• Distell Group Limited
• Treasury Wine Estates Limited
• Remy Cointreau SA
• United Spirits Ltd.
• The Edrington Group Limited
• Accolade Wines Holdings Australia Pty. Ltd.
• The Wine Group Inc.
• Beam Suntory Inc.
• Bacardi Limited
• Halewood Wines & Spirits
• Mast-Jägermeister SE
• China Resources Snow Breweries Ltd.
• Tequila Patrón
• Carlsberg Breweries Group
• Stock Spirits Group PLC
• Roust Corporation
• Lucas Bols N.V.
Asia-Pacific was the largest region in the alcoholic - beverages market in 2024. Western Europe was the second-largest region in the alcoholic - beverages market. The regions covered in the alcoholic - beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.