What Has Driven the Growth of the Ales Market in Recent Years?
The ales market has seen considerable growth due to a variety of factors.
• The market size for ales has seen robust growth over recent years. The market will expand from $21.32 billion in 2024 to $22.89 billion in 2025, with a compound annual growth rate (CAGR) of 7.4%. The growth experienced during the historical period can be credited to cultural and social trends, shifts in consumer tastes, the rise of microbreweries and craft beers, emphasis on local and artisanal products, as well as food and beverage pairing.
What Is the Forecasted Market Size and Growth Rate for The Ales Market?
The Ales market is expected to maintain its strong growth trajectory in upcoming years.
• The ales industry is predicted to experience robust expansion in the coming years, increasing to a size of $29.93 billion in 2029, with a compound annual growth rate (CAGR) of 6.9%.
The growth is anticipated over the forecast period due to factors such as sustainable and locally procured ingredients, health and wellness trends, advancements in brewing techniques, marketing and branding tactics, and the global spread of craft beer culture. The forecast period is likely to witness trends such as low-alcohol and non-alcoholic ales, eco-friendly brewing practices, digital advertising and e-commerce, communal brews, and beer tourism.
What Factors Are Driving Growth In The Ales Market?
The growth of the ales market is predicted to be fuelled by a rising inclination towards beer consumption. Beer, an alcoholic drink made by extracting primary ingredients with water followed by boiling and fermentation, is linked to several health benefits when consumed in light to moderate quantities. These benefits include a decrease in heart disease risk, better control of blood sugar levels, improved bone strength, and a lower risk of dementia, all contributing to increased beer consumption. This, in turn, impacts the consumption of ales. For example, a report released by Kirin Holdings Company Limited, a beverage enterprise based in Japan, in December 2023 stated that beer consumption in 2022 witnessed an upwards trend of 2.9% from the previous year, reaching about 192.1 million kiloliters. Hence, the rising inclination towards beer consumption is instigating the growth of the ales market.
What Are The Main Segments Of The Global Ales Market?
The ales market covered in this report is segmented –
1) By Production: Macro Brewery, Micro Brewery, Craft Brewery
2) By Packaging: Bottles, Cans, Other Packaging
3) By Category: Popular Priced, Premium, Super Premium
4) By Distribution Channel: On-Trade, Off-Trade
Subsegments:
1) By Macro Brewery: Large-Scale Production Ales, National Or International Brands
2) By Micro Brewery: Small-Scale Production Ales, Local Or Regional Brands
3) By Craft Brewery: Independently Owned Ales, Specialty Or Seasonal Ales, Innovative Or Experimental Ales
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What Emerging Trends Are Influencing The Growth Of The Ales Market?
In the ales market, a prominent trend on the rise is product innovation. Top companies in the ales sector are focused on creating new, innovative products to consolidate their market position. For instance, in March 2023, Bira, a company based in India that manufactures craft beer, introduced the Hill Station Cider Ales. These cider ales, which are robust, are produced using fresh apples from the Himalayas and mountain barley. They have a dry and slightly sweet taste, enriched with a hint of malt along with the authentic flavor of fresh apples straight from the orchard. The Himalayan apple ciders with their natural and sharp taste are suitable for all seasons and are best enjoyed chilled over ice.
Who Are the Key Players In The Ales Market?
Major companies operating in the ales market include:
• Anheuser-Busch InBev SA/NV
• Heineken N.V.
• Carlsberg A/S
• Diageo plc
• Sierra Nevada Brewing Co.
• United Breweries Group
• China Resources Snow Breweries Limited
• The Boston Beer Company Inc.
• Asahi Group Holdings Ltd.
• Beijing Yanjing Brewery Co. Ltd.
• Dogfish Head Craft Brewery Inc.
• Oettinger Brauerei GmbH
• Squatters Craft Beers
• D.G. Yuengling & Son Inc.
• Kirin Holdings Company Limited
• Molson Coors Beverage Company
• Sapporo Holdings Limited
• Tsingtao Brewery Co. Ltd.
• New Belgium Brewing Company Inc.
• Bell's Brewery Inc.
• Stone Brewing Co.
• The Brooklyn Brewery
• Lagunitas Brewing Company
• Deschutes Brewery & Public House
• Founders Brewing Co.
• Oskar Blues Brewery
• Goose Island Beer Company
• Magic Hat Brewing Company
• Harpoon Brewery LLC
• Full Sail Brewing Company
• Rogue Ales & Spirits
• Avery Brewing Co.
• Firestone Walker Brewing Company
• Odell Brewing Co.
• Victory Brewing Company
• Left Hand Brewing Company
What Is The Most Dominant Region In The Ales Market?
Asia-Pacific was the largest region in the ales market in 2024. Asia-Pacific is expected to be the fastest-growing region in the ales market report forecast period. The regions covered in the ales market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
