The android set top box (stb) and television market has seen considerable growth due to a variety of factors.
• The android set top box (STB) and television market has grown rapidly in recent years. It will grow from $89.01 billion in 2024 to $103.5 billion in 2025 at a compound annual growth rate (CAGR) of 16.3%.
This growth is driven by increased interest in Android-powered STBs and TVs, the use of Android STBs, and accelerated expansion in Android STB and TV adoption, driven by greater audience demand for hybrid content and digitalization awareness.
The android set top box (stb) and television market is expected to maintain its strong growth trajectory in upcoming years.
• The android set-top box (STB) and television market is expected to see rapid growth, reaching $187.56 billion in 2029 at a CAGR of 16.0%.
The growth is driven by the rising popularity of cloud video streaming, demand for smart TV solutions, OTT services, integration with smart home devices, and the growing demand for ultra-high-definition devices. Key trends include integrated STB development, cord-cutting, smart home integration, hybrid content demand, and advancements in web and smart television technologies.
The increasing popularity of over-the-top (OTT) services is expected to propel the growth of the Android set-top box (STB) and television market. OTT services provide media content over the internet, bypassing traditional broadcasting channels. The growth of OTT services is driven by their convenience, affordability, and wide range of content. Android STBs are essential in delivering this content to televisions. For instance, in August 2022, Ofcom reported that 67% of UK households subscribed to video-on-demand services like Netflix and Disney+, up from 60% in 2020. The rising demand for OTT services is fueling growth in the Android STB and television market.
The android set top box (STB) and television market covered in this report is segmented –
1) By Type: Android Set Top Box (STB), Android Television (TV)
2) By Resolution: High Definition (HD), Full High Definition (HD), 4K And Above
3) By Distribution Channel: Online, Offline
4) By Application: Residential, Commercial Or Enterprises
Subsegments:
1) By Android Set Top Box (STB): Standard Android STB, 4K Android STB, Smart Android STB, OTT (Over-The-Top) Android STB, Gaming Android STB
2) By Android Television (TV): 4K Android TV, Smart Android TV, OLED Android TV, LED Android TV, QLED Android TV
In the android set-top box (STB) and television market, companies are adopting advanced technologies like 4K high-performance set-top boxes to enhance the user experience. These devices provide superior picture quality and support advanced features like AI. In May 2024, ZTE Corporation, a China-based technology company, launched the B866V6N, a 4K high-performance STB. This device supports AI Super Resolution (AI-SR), offering enhanced image processing for UHD videos, smoother gaming, and access to a variety of smart applications. The B866V6N boasts faster processing speeds and reduced power consumption compared to previous 4K STBs.
Major companies operating in the android set top box (STB) and television market are:
• Huawei Technologies Co. Ltd.
• Hitachi Ltd.
• Sony Corporation
• LG Electronics Inc.
• Cisco Systems Inc.
• Xiaomi Inc.
• Haier Smart Home Inc.
• Broadcom Inc.
• NVIDIA Corporation
• Koninklijke Philips N.V.
• Bharti Airtel Limited
• CommScope Holding Company Inc.
• Roku Inc.
• Vantiva SA
• VIZIO Inc.
• Tata Sky Ltd.
• Hisense International
• Humax Co. Ltd.
• Kaon Media Co. Ltd.
• Dish TV Limited
• Advanced Digital Broadcast Inc.
• Shenzhen Coship Electronics Co. Ltd.
• Evolution Digital LLC
• SDMC Technology Co. Ltd.
• Dynalink Communications Inc.
• Easytone Network Technology Co. Ltd.
• QPLOVE Technology Co. Ltd.
North America was the largest region in the android set-top box (STB) and television market in 2023. The regions covered in the android set top box (STB) and television market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.