How Has the Athleisure Market Evolved Historically and What is its Current Size?
The athleisure market has seen considerable growth due to a variety of factors.
• The athleisure market has experienced rapid growth in recent years. It is expected to rise from $441.05 billion in 2024 to $490.24 billion in 2025, at a compound annual growth rate (CAGR) of 11.2%.
The growth is driven by greater focus on health and fitness, the rise of e-commerce, urbanization, globalization, celebrity endorsements, influencer culture, and evolving lifestyle trends.
What Does Future Hold for The Athleisure Market By 2029?
The athleisure market is expected to maintain its strong growth trajectory in upcoming years.
• The athleisure market is projected to experience rapid growth, reaching $739.1 billion by 2029, with a CAGR of 10.8%.
Growth factors include a rise in sustainability and ethical practices, demand for personalized athleisure, increased chronic lifestyle diseases, and expansion into emerging markets. Key trends include technological advancements, design innovation, adoption of digital technologies, augmented reality, and advancements in fabric technologies.
What Are The Primary Growth Drivers In The Athleisure Market?
The increasing participation in sports is expected to fuel the growth of the athleisure market. The rise in sports participation is driven by greater awareness of the health benefits of physical activity, improved access to sports facilities, and increased diversity in sports. Athleisure wear, which combines comfort and functionality, is popular for both sports and casual use. According to the National Federation of State High School Associations, 78.57 million students participated in high school sports in 2022–2023, marking a 3% increase from the previous year. This growing participation in sports will continue to drive the athleisure market’s growth.
What Is The Segmentation Of The Global Athleisure Market?
The athleisure market covered in this report is segmented –
1) By Type: Mass, Premium
2) By Product: Yoga Apparels, Shirts, Leggings, Shorts, Other Products
3) By Distribution Channel: Online, Offline
4) By End User: Men, Women, Children
Subsegments:
1) By Mass: Budget-Friendly Athleisure Apparel, Affordable Performance Activewear, Sportswear For Everyday Use
2) By Premium: High-End Athleisure Brands, Luxury Activewear, Designer Sportswear, Performance Athleisure With Advanced Fabrics
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What Trends Are Reshaping The Future Of The Athleisure Market?
Companies in the athleisure market are focusing on developing eco-friendly or multipurpose clothing, such as bio-based elastane activewear, to offer sustainable activewear and increase profitability. Bio-based elastane activewear is made from sustainable materials derived from natural sources, combining functionality and environmental responsibility. For instance, in November 2022, PANGAIA, a UK-based lifestyle product provider, launched Activewear 3.0, a plant-based activewear collection. The range includes 99.99% plant-based EVO Nylon and 30% creora bio-based elastane sourced from industrial corn, blending nature with high-tech processes and sustainable chemicals to improve textile functionality.
Who Are the Key Players In The Athleisure Market?
Major companies operating in the athleisure market are:
• Nike Inc.
• Adidas AG
• Hennes And Mauritz AB
• The Gap Inc.
• VF Corporation
• PVH Corp.
• Puma SE
• Lululemon Athletica Inc.
• HanesBrands Inc.
• Under Armour Inc.
• ChampionX
• ASICS Corporation
• Columbia Sportswear Company
• Reebok International Limited
• Vuori Inc.
• Sweaty Betty
• Patagonia Inc.
• EILEEN FISHER Inc.
• Outdoor Voices
• Outerknown
• Wear Pact LLC
• PANGAIA
• Ten Thousand Inc.
• Isaora Inc.
• Eysom LLC
What Are The Regional Insights Into The Athleisure Market?
North America was the largest region in the athleisure market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
