The Augmented Reality (AR) In Retail Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Augmented Reality (AR) In Retail Market?
The market size of augmented reality (AR) in retail has experienced significant expansion recently. The market is projected to increase from $2.68 billion in 2024 to $3.53 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 31.7%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Augmented Reality (AR) In Retail Industry?
The forecast for the AR in retail market is that it will reach a size of $10.50 billion in 2029. It is predicted to grow at a compound annual growth rate (CAGR) of 31.3%.
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What are the Key Growth Drivers Fueling the Augmented Reality (AR) In Retail Market?
The key drivers in the augmented reality (ar) in retail market are:
• Rising number of AR users
• Increasing investments in AR technology
• Enhanced convenience and satisfaction provided by AR in retail
• Increased adoption of digitalization in the retail sector
Global Market Segmentation: Identifying Major Augmented Reality (AR) In Retail Industry Segments
The augmented reality (AR) in retail market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Technology: Marker-Based Augmented Reality, Markerless Augmented Reality, Projection-Based Augmented Reality, Superimposition Augmented Reality, Location-Based Augmented Reality
3) By Application: Product Visualization, Virtual Try-On, Interactive Marketing, In-Store Navigation, Customer Service
3) By End User: Retailers, Consumers, Content Creators
Subsegments:
1) By Hardware: AR Head-Mounted Displays (HMDs), Smart Glasses, AR Mirrors, Handheld Devices, AR Sensors And Cameras
2) By Software: AR Development Platforms, AR Mobile Applications, AR Content Management Systems, AR Analytics Software
3) By Services: Consulting Services, Integration And Deployment Services, Support And Maintenance Services
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What are the emerging Trends Shaping the Future of the Augmented Reality (AR) In Retail Market?
The key trends in the augmented reality (ar) in retail market are:
• Technological advancements are set to influence the future of the AR in retail market.
• Collaborations and partnerships are an emerging trend in the sector.
• Advancements in computer vision are shaping the future of AR in retail.
• The use of advanced analytics and machine learning algorithms is an emerging trend.
Who Are the Top Competitors & Leading Players in the Augmented Reality (AR) In Retail Market?
Major players in the augmented reality (ar) in retail market are:
• Amazon com Inc.
• Apple Inc.
• Microsoft Corporation
• Meta Platforms inc.
• Lowe's Companies Inc.
• Sony Group Corp.
• Lenovo Group Ltd.
• HP Inc.
• Qualcomm Inc.
• L'Oréal S.A.
• NVIDIA Corporation.
• Wayfair Inc.
• Snap Inc.
• Burberry Group plc.
• MAXST Co. Ltd.
• PTC Inc.
• Magic Leap Inc.
• Samsung Electronics Co. Ltd.
• HTC Corp.
• Kopin Corp.
• RealWear Inc.
• Vuzix Corp.
• Kudan Inc.
• NexTech AR Solutions Corp.
• VR Vision Inc.
• Blippar Limited
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the augmented reality (AR) in retail market in 2024
