The automotive seat heater market has seen considerable growth due to a variety of factors.
• The automotive seat heater market has grown robustly in recent years. It will grow from $2.93 billion in 2024 to $3.11 billion in 2025, at a CAGR of 6.4%.
The growth is fueled by the expansion of the automotive industry, high adoption of seat heaters in colder regions, rapid urbanization, rising disposable incomes, and increased traffic congestion.
The automotive seat heater market is expected to maintain its strong growth trajectory in upcoming years.
• The automotive seat heater market is expected to grow steadily, reaching $3.94 billion by 2029 at a CAGR of 6.0%.
The growth is driven by the rising demand for comfortable and efficient light commercial vehicles, increased sales of electric and hybrid vehicles, growing aftermarket sales, higher consumer awareness of comfort and health benefits, and the rise in back pain patients. Major trends include the increasing use of carbon fiber technology, technological advancements, adoption of lightweight materials, innovations in seat heating technologies, and advanced features in modern seat heaters.
The rising sales of electric vehicles are expected to contribute to the growth of the automotive seat heater market. The demand for EVs is driven by lower maintenance costs, zero tailpipe emissions, and incentives. Seat heaters enhance comfort, conserve energy, and improve driving range, making them especially valuable for EVs. In March 2023, the International Energy Agency reported that 14% of new cars sold in 2022 were electric, an increase from 9% in 2021. This surge in EV sales is propelling the growth of the automotive seat heater market.
The automotive seat heater market covered in this report is segmented –
1) By Type: Carbon Fiber Meshed Weave, Metal Heating Pads
2) By Heater Type: Composite Fiber Type, Carbon Fiber Type,
3) By Vehicle Type: Heavy Commercial Vehicles, Light Commercial Vehicles, Passenger Vehicles
4) By Sales Channel: Aftermarket, Original Equipment Maker (OEM)
Subsegments:
1) By Carbon Fiber Meshed Weave: Single-Layer Carbon Fiber Heating Mats, Multi-Layer Carbon Fiber Heating Mats, Carbon Fiber Heating Pads For Seat Cushions, Carbon Fiber Heating Pads For Seat Backs
2) By Metal Heating Pads: Aluminum Heating Pads, Stainless Steel Heating Pads, Copper Heating Pads, Metal Foil Heating Pads, PTC (Positive Temperature Coefficient) Metal Heating Pad
In the automotive seat heater market, companies are introducing products like heated seat belts to improve passenger comfort and safety. In January 2023, ZF Friedrichshafen AG launched the ZF heat belt, a heated seat belt for electric vehicles. This belt integrates heating conductors directly into the seat belt webbing, providing warmth to the occupants, similar to heated seats, with temperatures between 36 and 40 degrees Celsius shortly after driving begins.
Major companies operating in the automotive seat heater market are:
• Panasonic Corporation
• Magna International Inc.
• Faurecia SE
• Lear Corporation
• Toyota Boshoku Corporation
• Yanfeng Automotive Interiors
• Brose Fahrzeugteile SE & Co. KG
• Coherent Corporation
• TS Tech Co. Ltd.
• Grammer AG
• Tachi-S Co. Ltd.
• Guangzhou Tachibana Electronic Co. Ltd.
• GENTHERM Inc.
• Kongsberg Automotive GmbH
• Zhejiang Tiancheng Controls Co. Ltd.
• Hyundai Transys Inc.
• I.G. Bauerhin GmbH
• Seat Comfort Systems Inc.
• Champion Auto Systems
• Langfang Goldentime Technology Development Co. Ltd.
North America was the largest region in the automotive seat heater market in 2023. The regions covered in the automotive seat heater market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.