The automotive wrap films market has seen considerable growth due to a variety of factors.
•In recent times, there has been a marked increase in the size of the automotive wrap films market. This market is projected to expand from $7.1 billion in 2024 to $8.76 billion in 2025, experiencing a compound annual growth rate (CAGR) of 23.4%.
Factors contributing to this growth during the historic period include the trend of customization, demand for paint protection, opportunities for branding and advertising, a rise in the number of vehicles, and the simplicity of the removal and replacement process.
The automotive wrap films market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the automotive wrap films market is predicted to experience substantial expansion in the forthcoming years. By 2029, it's projected to reach $19.09 billion, with a compound annual growth rate (CAGR) of 21.5%.
This anticipated growth during the forecast period can be credited to factors such as the DIY installation trends, the growth of motorsports and racing cultures, a thriving digital printing industry, focus on films that can change color, are resistant to water or have self-healing properties, and increased use in commercial fleets. Key trends expected in the forecast period encompass advancements in film technology, breakthroughs in material science, the development of sustainable and eco-friendly films, and integration with Artificial Intelligence.
The rise in luxury vehicle sales is playing a pivotal role in the expansion of the automotive wrap films market. Luxury cars are distinguished by their superior performance, prestige, comfort and quality over standard vehicles, but come with a higher price tag. Special automotive wrap films like paint protection films are used to shield the exteriors of luxury vehicles from external damage like scratches, staining, and fading, which can be caused by debris, pebbles, sand, acid rain, amongst other factors. Not only do these films increase the durability of the vehicle's exterior finish, but they're pivotal in maintaining its luxurious appeal. An example of this is the data in a report from January 2023 by UK-based luxury car producer, Rolls Royce, stating that Rolls Royce car sales saw an increase of 7.7%, rising from 5,586 cars in 2021, to 6,021 cars in 2022. Consequently, this rise in luxury vehicle sales is anticipated to invigorate the automotive wrap films market.
The automotive wrap films market covered in this report is segmented –
1) By Film Type: Windows Films, Wrap Films, Paint Protection Films
2) By Material: Cast Vinyl, Calendared Vinyl
3) By Application: Passenger Vehicle, Commercial Vehicle
Subsegments:
1) By Windows Films: Tinted Window Films, UV-Blocking Window Films, Security Window Films
2) By Wrap Films: Vinyl Wrap Films, Carbon Fiber Wrap Films, Matte And Gloss Finish Wrap Films
3) By Paint Protection Films: Self-Healing Paint Protection Films, Clear Paint Protection Films, Pre-Cut Paint Protection Kits
The primary trend gathering momentum in the automotive wrap films market is product innovation. The principal firms in this market are dedicating their efforts towards enhancing the quality and lifespan of their automotive wrap film products. For instance, in April 2022, 3M Company, a prominent US-based industrial conglomerate, unveiled their innovative vehicle wrap film, the 3M Print Wrap Film IJ280. This newly developed film is created to offer a quicker installation process than the usual automotive wrap films whilst reducing the need for rework. The 3M Print Wrap Film IJ280 can be installed 20% more rapidly than old-fashioned automotive wrap films while providing twice the lifting resistance.
Major companies operating in the automotive wrap films market include:
• 3M Co.
• APA Corporation
• Avery Dennison Corporation
• Fedrigoni SpA
• Guangzhou Sino Group Ltd.
• Garware Hi-Tech Films Limited
• Alphagraphics UK
• Ritrama SpA
• KDX America LLC
• Hexis SA
• Metamark UK Ltd.
• Spandex UK Ltd.
• Madico Inc.
• Signmaster Systems Ltd.
• FDC Graphic Films Inc.
• Ikonix USA
• Arlon Graphics LLC
• J&A International UK Ltd.
• Studio One Ltd.
• CMYUK Ltd.
• Kay Premium Marking Films Ltd.
• Vinyl Graphics Limited
• Orafol Europe GmbH
• Guangzhou Carbins Film Co. Ltd.
• Vehicle Wraps Inc.
• ADS Window Films Ltd.
• JMR Graphics Inc.
• Vvivid Vinyl Inc.
North America was the largest region in the automotive wrap films market in 2024. The regions covered in the automotive wrap films market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.