What Has Driven the Growth of the Baby Wipes Market in Recent Years?
The baby wipes market has seen considerable growth due to a variety of factors.
• The size of the baby wipes market has experienced significant expansion in the past few years. There's an expected growth from $6.03 billion in 2024 to $6.39 billion in 2025, with a compound annual growth rate (CAGR) of 6.0%.
The notable growth during the historical period can be linked to the modification in consumer lifestyles, awareness of hygiene, the convenience and portability of baby wipes, a rise in working mothers, the boom of e-commerce, and increased knowledge regarding skin sensitivity.
What Can Be Expected from the Baby Wipes Market in the Coming Years?
The baby wipes market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market for baby wipes is predicted to see robust expansion. By 2029, it is forecasted to reach $8.57 billion with a Compound Annual Growth Rate (CAGR) of 7.6%.
Factors contributing to this growth during the forecast period include increasing health and environmental worries, preference for biodegradable items, changes in parenting customs, product diversification, and growing urbanization. Key trends during this predicted period include material and design innovations, advances in packaging, marketing and advertising strategies, product inventions, as well as collaborations and partnerships.
What Key Factors and Trends are Driving the Growth of the Baby Wipes Market?
The baby wipes market is expanding due to a surge in consumer spending on baby care products. For example, data from the Australian Institute of Family Studies in June 2023 illustrated that among 29% of families who experienced a rise in costs as part of a package scheme, the average percentage of gross income used on child care jumped from 2.9% to 4.0%. This rise in expenditure is attributed to several factors such as, escalating disposable income, higher birth rates, increased knowledge of baby care product benefits, and a rise in the population of working women. These factors collectively result in higher spending on baby care items, fuelling the expansion of the baby wipes market.
How Is the Baby Wipes Market segmented?
The baby wipes market covered in this report is segmented –
1) By Type: Dry Baby Wipes, Wet Baby Wipes
2) By Material: Natural, Blended, Synthetic
3) By Technology: Wetlaid Baby Wipes, Airlaid Baby Wipes, Spunlace Baby Wipes
4) By Packaging: Plastic Cases, Tub
5) By Distribution Channel: Hyper markets, Pharmacies, Online Stores
Subsegments:
1) By Dry Baby Wipes: Disposable Dry Wipes, Reusable Dry Wipes
2) By Wet Baby Wipes: Alcohol-free Wet Wipes, Scented Wet Wipes, Unscented Wet Wipes, Eco-friendly Wet Wipes
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What New Trends Are Influencing the Baby Wipes Market?
The recent trend that is gaining traction in the baby wipes market is the usage of biodegradable, viscose-dry baby wipes. To increase their market share, corporations in this field are prioritizing the production of viscose-dry baby wipes. Viscose, a artificially regenerated cellulosic fiber made from cellulose, is what these baby wipes are made of. Biodegradable viscose-dry baby wipes are free from chemicals, dry to the touch, and made from 100% viscose – a material known for its moisture-absorbing properties, thus making it suitable for sensitive skin. For example, Ginni Filaments Ltd., an India-based firm engaged in the manufacturing of cotton yarn, processed knit fabrics, and knit garments, introduced ultra-pure water wipes - a first in India's baby care sector in June 2023. This novel product, consisting of 99.9% water, is the most gentle and purest wipe available, with minimal ingredients. The formulation was carefully created keeping in mind the unique characteristics of baby and infant skin.
Who Are the Key Players in the Baby Wipes Market?
Major companies operating in the baby wipes market include:
• Johnson & Johnson
• Procter & Gamble Co.
• Kimberly-Clark Corporation
• Aldi Inc.
• S. C. Johnson & Son
• Unicharm Corporation
• First Quality Enterprises Inc.
• Hengan International Group Company Ltd.
• Svenska Cellulosa Aktiebolaget SCA
• Pigeon India
• The Hain Celestial Group Inc.
• Dabur India Ltd.
• Abena A/S
• The Himalaya Drug Company
• Laboratoires Expanscience
• The Honest Company
• Seventh Generation Inc.
• Me N Moms Pvt. Ltd.
• ECO by Naty AB
• WaterWipes
• Babyganics Inc.
• Bodywise (UK) Limited
• Bodywise Ltd.
• Cotton Babies Inc
• Burt's Bees Baby
• Babisil International Ltd.
• Jackson Reece Ltd.
• Boo Bamboo Holdings Inc.
• Coterie Inc.
• DermaH2O Inc.
• Farlin Corporation
• D&G Laboratories Inc
• Naturalena Brands Inc.
• Aden & Anais Inc.
• Gryph & IvyRose LLC
• Simpleaf Brands LLC
• Hello Bello Inc.
• SimpliDry LLC
What Is The Most Dominant Region In The Baby Wipes Market?
North America was the largest region in the baby wipes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
