What Has Been the Growth of the Bathtub Market So Far?
The bathtub market has seen considerable growth due to a variety of factors.
• The size of the bathtub market has seen steady expansion in the past few years. It is projected to rise from a total market value of $8.61 billion in 2024 to approximately $8.8 billion in 2025, a compound annual growth rate (CAGR) of 2.2%.
The surge during the historic period is due to factors such as the increase in housing construction, financial prosperity, transforming lifestyles, an older population, fluctuations in the real estate market, and cultural influences.
How Does the Forecast Look for the Bathtub Market?
The bathtub market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for bathtubs is projected to exhibit continuous expansion over the forthcoming years, reaching an estimated worth of $10.24 billion in 2029, with a CAGR of 3.9%.
This anticipated development during the forecasting period can be linked to factors such as increased concern for health and wellness, initiatives for water preservation, the expansion of e-commerce, global health issues, and regulatory norms. Upcoming trends for the forecast period involve high-tech bathtubs, designs that are compact and save space, customization possibilities, advancements in construction and materials, luxe and spa-like features, as well as available designs for bathtubs.
What Are The Key Drivers Fueling Growth In The Bathtub Market?
The growth of the bathtub market is fueled by the burgeoning hospitality industry. This broad-based industry revolves around delivering accommodation, meals, and a plethora of entertainment and support services to its patrons. Bathtubs play a critical role in elevating the overall guest experience by offering multiple amenities aimed at ensuring comfort, relaxation, and overall satisfaction. For example, the American Hotel and Lodging Association, an industrial trade group in the U.S, reported that hotel revenue saw a hike, going from $189.07 billion in 2022 to $197.48 billion in 2023. Thus, the uptrend in the hospitality industry is a significant factor in propelling the bathtub market growth.
How Are The Segments Defined Within The Global Bathtub Market?
The bathtub market covered in this report is segmented –
1) By Type: Acrylic, Cast Iron, Fiberglass
2) By Shapes: Rectangular, Square, Oval
3) By Installation: Free Standing, Alcove, Drop In
4) By Application: Residential, Commercial
Subsegments:
1) By Acrylic: Freestanding Acrylic Bathtubs, Alcove Acrylic Bathtubs, Corner Acrylic Bathtubs, Drop-In Acrylic Bathtubs
2) By Cast Iron: Freestanding Cast Iron Bathtubs, Alcove Cast Iron Bathtubs, Clawfoot Cast Iron Bathtubs, Drop-In Cast Iron Bathtubs
3) By Fiberglass: Freestanding Fiberglass Bathtubs, Alcove Fiberglass Bathtubs, Corner Fiberglass Bathtubs, Drop-In Fiberglass Bathtubs
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How Are New Trends Expected To Influence The Growth Of The Bathtub Market?
Innovation in technology is emerging as a significant trend in the bathtub market. Major firms in this industry are making strides in improving technology to deliver superior products to their consumers. For instance, in January 2022, Kohler introduced a bathtub utilizing PerfectFill technology. This tub incorporates voice command technology, such as Alexa, to facilitate filling and draining water. The PerfectFill system consists of a draining set and a digital valve that collaborate to attain the desired bath temperature and depth.
Who Are the Key Players in the Bathtub Market?
Major companies operating in the bathtub market include:
• Kohler Co.
• Jacuzzi Brands LLC
• American Standard Brands
• Toto Ltd.
• Roca Sanitario S.A.
• LIXIL Corporation
• Duravit AG
• Villeroy & Boch AG
• MAAX Bath Inc.
• Kaldewei GmbH & Co. KG
• Briggs Plumbing Products Inc.
• Americh Corporation
• Hydro Systems Inc.
• Laurel Mountain Whirlpools
• Carver Tubs
• Victoria + Albert Baths
• Aquatica Plumbing Group
• MTI Baths Inc.
• OVE Decors
• Signature Hardware
• Mansfield Plumbing Products
• Badeloft USA LLC
• Clarke Products Inc.
• Streamline Bath
• Aqualux Products Ltd.
• Neptune Bathing Systems Inc.
• HANSA Metallwerke AG
• Bella Stone Ltd.
• Sanitec Corporation
What Is The Most Dominant Region In The Bathtub Market?
North America was the largest region in the bathtub market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathtub market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
