The beach tourism market has seen considerable growth due to a variety of factors.
• The beach tourism market has also grown significantly. It is projected to increase from $240.03 billion in 2024 to $256.85 billion in 2025, at a CAGR of 7.0%.
Growth drivers include favorable climate and weather conditions, the cultural significance of beach destinations, the rise of sustainable tourism, government support for tourism, and growing environmental awareness.
The beach tourism market is expected to maintain its strong growth trajectory in upcoming years.
• The beach tourism market is expected to see robust growth, reaching $332.3 billion by 2029 at a CAGR of 6.7%.
This growth is attributed to investments in the tourism sector, the rise of social media among Gen-Z, an increasing interest in different cultures, more vacation rental bookings, and a boost in recreational activities. Key trends include sustainable beach tourism, growth in beachfront and coastal sports, social media influence, and the increase in cultural events and social activities.
The rise in international tourism is expected to drive the beach tourism market. International tourism refers to travel across borders for leisure, business, or other reasons. The growth in international tourism is driven by higher disposable incomes, advancements in transportation, and more global trade and business. Beach tourism offers international tourists a combination of relaxation, adventure, cultural experiences, and recreational activities at coastal destinations. In August 2023, the International Trade Administration reported a 30.2% increase in international visitors to the U.S., reaching 55.8 million. This rise in international tourism is fueling the growth of the beach tourism market.
The beach tourism market covered in this report is segmented –
1) By Type: Sun And Sand Tourism, Adventure Tourism, Eco-Tourism, Wellness Tourism
2) By Service Type: Accommodation, Transportation, Activities, Other Service Types
3) By Activity: Swimming, Sunbathing, Surfing, Snorkeling, Water Sports, Beach Sports
4) By Application: Individual, Group, Family, Corporate
Subsegments:
1) By Sun And Sand Tourism: Relaxation and Leisure Beach Vacations, Beach Resort Stays, Family Beach Holidays, Beachfront Accommodation Packages
2) By Adventure Tourism: Water Sports (Surfing, Jet Skiing, Scuba Diving), Beach Hiking and Exploration, Beach Camping and Off-Road Adventures, Extreme Sports On the Beach (Paragliding, Sandboarding)
3) By Eco-Tourism: Beach Conservation Tours, Marine Life Observation (Whale Watching, Snorkeling), Sustainable And Green Beach Resorts, Eco-friendly Beach Activities (Clean-Up Drives, Wildlife Protection)
4) By Wellness Tourism: Beach Yoga And Meditation Retreats, Spa And Wellness Resorts On The Beach, Detox And Health Retreats, Beach-Based Ayurvedic Or Holistic Healing Programs
Major companies in the beach tourism market are adopting sustainability initiatives like eco-friendly accommodations to stay competitive. These accommodations emphasize environmental responsibility through renewable resources, waste reduction, and conservation efforts. In 2022, Accor, a France-based hospitality company, launched its Planet 21 program, which includes energy-efficient systems, local conservation partnerships, and the use of sustainable materials, providing eco-conscious travelers with an environmentally responsible stay.
Major companies operating in the beach tourism market are:
• Marriott International Inc.
• TUI AG
• Expedia Group Inc.
• Booking.com B.V.
• Hilton Worldwide Holdings Inc.
• Airbnb Inc.
• Hyatt Hotels Corporation
• Four Seasons Hotels and Resorts
• Accor S.A.
• InterContinental Hotels Group PLC
• Shangri-La International Hotel Management Limited
• Melia Hotels International SA
• TripAdvisor Inc.
• Wyndham Hotels & Resorts Inc.
• The Ritz-Carlton Hotel Company LLC
• Apple leisure group
• Mandarin Oriental International Limited
• On the Beach Group plc
• Thomas Cook Ltd.
• Fairmont Hotels and Resorts Inc.
• Dana Point
• Safari & Beach
• The Anaheim Tour Company
• Cox & Kings Ltd
• Kuoni travel group
Europe was the largest region in the beach tourism market in 2023. The regions covered in the beach tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.