What Has Been The Historical And Current Growth Of The Billboard And Outdoor Advertising Market?
The billboard and outdoor advertising market has seen considerable growth due to a variety of factors.
• The size of the billboard & outdoor advertising market has experienced continuous growth in recent years. Its value is projected to increase from $60.7 billion in 2024 to $62.52 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 3.0%.
Factors contributing to this growth through the historic period include changes in transportation and mobility, environmental factors, cultural and social trends, competition within the industry, and innovative strides in design and creativity.
What Will Be The Billboard And Outdoor Advertising Market Size In The Future?
The billboard and outdoor advertising market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, the billboard and outdoor advertising market is projected to experience a sustained expansion, reaching a value of $71.19 billion by 2029, with a compounded annual growth rate (CAGR) of 3.3%.
This anticipated growth within the predicted period is mainly due to the impact of digital transformation, customized advertising solutions, mobile integration, augmented reality (AR) and virtual reality (VR), and environmental sustainability. The key trends expected to be seen throughout this period encompass cross-channel campaigns, interactive advertising, enhanced mobile integration, data-centric targeting, and programmatic purchasing.
What Key Factors and Trends are Driving the Growth of the Billboard And Outdoor Advertising Market?
The growth of the billboard and outdoor advertising markets is likely to be spurred by the increasing prevalence of digital out-of-home (DOOH) advertising. OOH advertising pertains to advertisements in public spaces, such as billboards, bus shelters, wallscapes, and posters. DOOH encompasses outdoor signage, digital billboards, and television screens. Unlike conventional billboards that constantly display static images, digital boards show more dynamic imagery and can accommodate multiple ads, drawing in more customers. For example, SEO by Sociallyin, a UK search engine optimisation agency, has reported that DOOH advertising spending is anticipated to rise by a significant 19.2% in August 2022, hitting an expected total of $3.84 billion by 2023. Recently, DOOH has enjoyed impressive growth, and due to its captivating and interactive features, it’s projected to continue growing during the forecast period.
What are the Market Segments in the Billboard And Outdoor Advertising Market?
The billboard and outdoor advertising market covered in this report is segmented –
1) By Type: Painted Billboards, Digital Billboards, Multi-Purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks And Financial Institutions, Commercial Buildings, Media And Entertainment, Government, Transportation
Subsegments:
1) By Painted Billboards: Traditional Painted Billboards, Mural Billboards
2) By Digital Billboards: LED Billboards, LCD Billboards
3) By Multi-Purpose Billboards: Hybrid Billboards, Interactive Billboards, Mobile Billboards
4) By Other Types: Vehicle-Mounted Billboards, Portable Billboards, Transit Advertising, Street Furniture
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What Trends are Shaping the Billboard And Outdoor Advertising Market?
The proliferation of programmatic media purchasing is a rising trend in digital out-of-home (DOOH) advertising. Programmatic advertising is all about utilizing automated technology to buy ad space, differing significantly from conventional methods of digital marketing. It harnesses the power of data analytics and algorithms to show the relevant ads to the right person at the most opportune time and cost. A noteworthy statistic reveals that about 82% of viewers were able to remember a DOOH ad they saw more than a month back. Brands have subsequently extended their programmatic media purchasing capabilities in-house. For illustration, AllOver Media, an American media enterprise, unveiled a novel service in October 2024. The service enhances transparency in outdoor ads by conducting third-party audits of out-of-home (OOH) impressions, particularly dedicated to convenience stores (C-Stores). The primary objective of this service is to offer more precise metrics for advertisers, ensuring they have access to credible data about ad exposure in such high-traffic locations. This initiative is in line with a wider trend in the ad industry geared towards augmenting accountability and validating the success of ad campaigns.
Who Are the Key Players in the Billboard And Outdoor Advertising Market?
Major companies operating in the billboard and outdoor advertising market include:
• Capitol Outdoor LLC
• Titan Outdoor Holdings Inc.
• JCDecaux Group
• Clear Channel Outdoor Holdings Inc.
• Lamar Advertising Company
• Stroer SE & Co. KGaA
• Outfront Media Inc.
• Vector Media Pvt. Ltd.
• Focus Media Holding Limited
• Daktronics Inc.
• APG SGA AG
• oOh!media Limited
• Yesco Outdoor Media LLC
• Posterscope Limited
• Kinetic Worldwide Ltd.
• Intersection Co.
• Adams Outdoor Advertising Ltd.
• Watchfire Signs LLC
• Primedia Pty Ltd.
• Ocean Outdoor UK Limited
• Broadsign International LLC
• Fairway Outdoor Advertising LLC
• Prismview LLC
• Talon Outdoor Limited
• Formetco Incorporated
• Ayuda Media Systems Ltd.
• Burkhart Advertising Inc.
• Exterion Media Uk Ltd.
• Vistar Media Inc.
• Allison Outdoor Advertising Ltd.
• Rapport Worldwide Ltd.
• Adomni Inc.
What are the Regional Insights into the Billboard And Outdoor Advertising Market?
Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2024. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
